Martech

APRIL 10, 2024

The beat drops, the lights flash and a charismatic salesperson struts across the stage, extolling the virtues of their latest martech solution. These industry giants, these supposed titans of martech, were peddling overpriced snake oil — bloated solutions masking a fundamental lack of innovation. It should be the lifeblood of martech.

MarTech 109

MarTech Healthcare Retargeting Audience 109

Martech Series

FEBRUARY 22, 2023

Marketing Technology News: MarTech Interview With Jessica Gilmartin, Chief Marketing Officer at Calendly If you’re looking for new ways to engage with your target audience and drive a higher ROI across your overall marketing efforts, CTV could be the answer – here’s why.

Click Through Rate 90

Click Through Rate Impressions ROI Audience 90

Martech Series

AUGUST 25, 2022

It’s the next chapter in an impressive growth story, and I look forward to helping tell it.”. His experience in healthcare IT parallels that of the financial industry, driven by heavy compliance and regulation. Marketing Technology News: MarTech Interview With Ali Habibzadeh, Chief Technology Officer, Deepcrawl.

Marketing 78

Marketing Healthcare Impressions MarTech 78

Martech Series

OCTOBER 25, 2022

Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed. Especially remarkable has been the impressive evolution of the product over the past three years.” – research and development professional in the transportation industry. Cognigy is overall one of the best solutions if not the best on the market.

Conversion 68

Conversion Healthcare MarTech Cookies 68

Martech Series

JANUARY 9, 2023

Marketing Technology News: Lasso Announces a Significant Step Forward in Healthcare Marketing Measurement. “I Marketing Technology News: MarTech Interview With Rachel Kavanagh, CMO at Siren. The post Neat Names Todd Meister Chief Operating Officer appeared first on MarTech Series.

Healthcare 73

Healthcare Impressions MarTech Marketing 73

Martech Series

DECEMBER 30, 2022

Despite so many economic uncertainties in 2022, companies took a step ahead and the pace of mergers in the IT and tech industry were quite impressive. Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus. Cerner is a provider of digital information systems for the healthcare industry.

Healthcare 121

Healthcare Manufacturing Electronics Communications 121

Martech Series

JULY 26, 2022

The company drove digital engagement to help healthcare professionals around the world deliver care to cancer patients in need. Marketing Technology News: MarTech Interview With Regina Soller-Gould, VP of Revenue Marketing at Ada. Their virtual event is still generating leads more than six months later.

Audience 87

Audience Healthcare Manufacturing Brand Awareness 87

Martech

OCTOBER 5, 2022

Because of my engineering background, I was fortunate to get an opportunity to join GE Healthcare through its entry-level leadership development program. The most common application is in branding and first click-through impressions. Get MarTech! MOps leaders are modernizers that now manage the mind-reading martech stack.

Healthcare 97

Healthcare MarTech Education Impressions 97

Martech Series

SEPTEMBER 8, 2022

Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. Marketing Technology News: MarTech Interview With Jamal Miller, Sr. The post New Bluecore Benchmark Report Reveals that the Majority of Retailers’ Revenue Lies with Existing Shoppers appeared first on MarTech Series.

Retail 81

Retail eCommerce Conversion Rate Conversion 81

Martech Series

OCTOBER 28, 2022

The potential addressable market for computer vision is sizable due to its rapid adoption rate from manufacturing, healthcare, retail, security, and safety industries that are digitizing processes to become more data-driven. Marketing Technology News: MarTech Interview with Laura Ritchey, EVP and COO at Radial.

Machine Learning 52

Machine Learning Healthcare Manufacturing MarTech 52

Martech Series

NOVEMBER 21, 2022

“Diffblue’s software helps leading financial services, healthcare and technology companies around the world accelerate their application modernization projects, reduce failures in production, and empowers developers to focus on what they do best – write great code.”.

Machine Learning 69

Machine Learning Healthcare Impressions MarTech 69

Martech Series

JULY 6, 2022

Vobejda also currently serves on the Board of Directors for total-vision healthcare company, MyEyeDr., I’ve been so impressed with his vision, and I’m excited to support Tinuiti’s extraordinary trajectory and future growth.” 1 spot in 2019 and 2020.

Marketing 71

Marketing Machine Learning Healthcare Agency 71

Martech

MARCH 18, 2024

Before Trust Insights, she built and grew multi-million dollar lines of business in the marketing technology, pharmaceutical, and healthcare industries. They were more, “Let’s look at impressions and let’s look at coverage trackers, and let’s do things manually.” Get MarTech! In your inbox.

Pharmaceuticals 64

Pharmaceuticals Machine Learning Agency Healthcare 64

Martech

JULY 24, 2023

As I mentioned in my previous MarTech column , I don’t work when I’m on holiday, but relaxing in a new environment always unleashes my creative energies. Deliver it within the first two minutes after opt-in, and you’re creating an excellent brand first impression. Get MarTech! Includes any disclaimers.

Real Estate 94

Real Estate Retail Impressions Healthcare 94

Martech

NOVEMBER 15, 2021

Below you will find a list of 6 notable vendors that we profiled in the latest MarTech Intelligence Report on marketing attribution and predictive analytics tools. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. Full Circle Insights. Click here to download! Marketing Evolution.

Marketing 111

Marketing Machine Learning ROI Cookies 111

Martech

JANUARY 25, 2022

Verint’s Customer Engagement Platform was marked as an impressive niche option due to its omnichannel capabilities and analytics tools. Healthcare providers. CRM systems’ ability to synchronize and share vital health information makes them key assets for hospitals, doctors and other healthcare providers. Hotels and hospitality.

Marketing 98

Marketing Communications Healthcare Finance 98

Martech

FEBRUARY 3, 2023

Highlighting a strong focus on industry and business case uses for immersive such as healthcare, architecture and construction, prior years have included tracks dedicated to cross-vertical topics such as marketing, sales, infrastructure, 5G, storytelling, perception, and IoT. Get MarTech! In your inbox. Subscribe Processing.

Marketing 90

Marketing Public Relations Healthcare eCommerce 90

Martech

FEBRUARY 3, 2023

Highlighting a strong focus on industry and business case uses for immersive such as healthcare, architecture and construction, prior years have included tracks dedicated to cross-vertical topics such as marketing, sales, infrastructure, 5G, storytelling, perception, and IoT. Get MarTech! In your inbox. Subscribe Processing.

Marketing 83

Marketing Public Relations Healthcare Finance 83

Martech

MAY 24, 2022

As consumers access more advanced technology, old marketing strategies fail to impress them. It has found applications in healthcare, entertainment, automobiles, education, and many other industries (we’ll get into specific cases later). The post Why we care about AR and VR: A guide for marketers appeared first on MarTech.

AutoMobile 139

AutoMobile Marketing Healthcare Manufacturing 139

Martech

NOVEMBER 29, 2021

’ That was the ask from the healthcare community: ‘We really need to train our employees on the social determinants of health and what that looks like when we’re working with our patients, understanding them as individuals rather than the global demographic they come from.'”

Healthcare 104

Healthcare Finance Entertainment Impressions 104

Martech Series

FEBRUARY 3, 2023

Marketing Technology News: MarTech Interview with Cynthia LaRue, Marketing Director at ShipStation Video Conferencing use cases: The modern workplace cannot function without video conferencing software. The post Video Conferencing Software and Its Evolution appeared first on MarTech Series. This is an ongoing issue.

Communications 73

Communications Healthcare Manufacturing Marketing 73

Clearcode

APRIL 7, 2022

Data clean rooms offer a good balance between protecting user privacy and allowing companies to reach their target audience, measure the performance of their campaigns, and attribute impressions and clicks to conversions. appeared first on Clearcode | Custom AdTech and MarTech Development.

Cookies 102

Cookies Ad Targeting Retail Audience 102