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AdTheorent Health Unveils the Industry’s First and Only Predictive Audiences for Health Advertisers

Martech Series

that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. AdTheorent Health, a division of AdTheorent Holding Company, Inc. prescription fill, digital action, Audience Quality, etc.).

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3 Questions with a Pharmaceutical Marketing Expert

Basis

Digital healthcare. Like the broader healthcare landscape, the pharmaceutical industry is in the midst of quite a technological revolution! Now, there's a growing focus on omnichannel, and that’s true for both healthcare provider (HCP) and patient targeting. Personalized medicine. Artificial intelligence.

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Unlock the Potential of CTV to Engage New Customers

Martech Series

Marketing Technology News: MarTech Interview With Jessica Gilmartin, Chief Marketing Officer at Calendly If you’re looking for new ways to engage with your target audience and drive a higher ROI across your overall marketing efforts, CTV could be the answer – here’s why.

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100+ LinkedIn Advertising Statistics to Improve Your B2B Marketing Campaign

Single Grain

DataPortal ) Businesses with an active LinkedIn page receive 7x more impressions, 5X more page views, and 11x more clicks per follower. Influencer Marketing Hub ) Ad Costs and ROI LinkedIn Statistics 58% of marketers say LinkedIn posts and ads generate the best value in terms of ROAS. Oberlo ) Bermuda has an ad reach of 104.8%.

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11 Companies That Are Doing Mobile Advertising Right in 2019

Single Grain

Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. The selection of a mobile ad platform depends on your target audience, so it is important to understand the needs of your audience and choose a platform that can offer you the maximum ROI. Impressions.

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6 marketing attribution and predictive analytics platforms your organization should consider

Martech

Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. It is marketed to technology, finance, healthcare and manufacturing organization. A sophisticated UI. The Philadelphia-based company has 11 global offices, with execution across 100 countries. Target customers.

Marketing 108
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Top 9 immersive marketing events of 2023

Martech

The group leads with wellness, ethics, and safety which is a refreshing change from many other tech events that are more focused on ROI and business outcomes. I was fortunate enough to get a special invite to present at their fall event in Santa Clara and I was thoroughly impressed.