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Federated Learning for Privacy-Preserving Ad Targeting

The Ad Tech Blog

This approach allows for the development of robust machine learning models without compromising user privacy, making it a valuable tool for ad tech companies navigating the complexities of data privacy regulations. Federated learning can be applied in various industries beyond advertising. FAQs What is federated learning?

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Accelerating Digital Transformation: Simple Solutions for Complex Problems

Martech Series

Many industries—banking, healthcare, and government sectors, to name a few—rely on information accessibility (and security) for day-to-day operations. Unfortunately, this leaves room for manual data entry errors and bottlenecks—ultimately threatening ROI and company security. In fact, all AI and machine learning depend on good data.

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AdTheorent Health Unveils the Industry’s First and Only Predictive Audiences for Health Advertisers

Martech Series

that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. AdTheorent Health, a division of AdTheorent Holding Company, Inc. Key benefits of AdTheorent Health Audiences: Highly customizable.

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How to unlock the power of personalization through edge computing

Martech

This is especially important in retail, healthcare and finance industries, where protecting customer information is essential. For CMOs tasked with demonstrating ROI, edge computing can deliver better experiences without breaking your budget. Security is a big plus, too. And then there’s cost.

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A marketer’s 2022 guide to Marketo: What it does today

Martech

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco.

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What is call analytics and how does it deliver key insights to marketers?

Martech

By tracking inbound calls from their sources, call analytics platforms provide an important link between online and offline channels, and allow marketers to more accurately measure the ROI of their multichannel marketing campaigns. These signals can also include the length of time a caller speaks versus how long the sales rep speaks.

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6 marketing attribution and predictive analytics platforms your organization should consider

Martech

Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. It is marketed to technology, finance, healthcare and manufacturing organization. A sophisticated UI. The Philadelphia-based company has 11 global offices, with execution across 100 countries. Target customers.

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