Basis

JULY 20, 2022

Healthcare is personal— incredibly personal. healthcare would be straightforward and simple to understand. The United States healthcare system is particularly complex, challenging to navigate, and often a source of hidden or unforeseen costs. What’s a healthcare marketer to do? 2: The Impacts of COVID-19.

Healthcare 98

Healthcare Marketing Machine Learning Advertising 98

Adweek

JANUARY 31, 2023

In the latest episode of The Speed of Culture podcast, Linh Peters, chief marketing officer at Walgreens, joins Suzy founder and CEO Matt Britton to discuss how she uses her personal experience to inform her leadership style and drive forward a mission to provide healthcare access, support and guidance to people in underserved communities.

Healthcare 276

Healthcare Marketing 276

Smart Insights

OCTOBER 24, 2023

Are you benefiting from the latest sector innovations in your healthcare business' marketing strategy?

Healthcare 88

Healthcare Marketing Communications 88

Adweek

JANUARY 6, 2023

That's why Raja Rajamannar, the brand's chief marketing and communications officer and healthcare business president, said he is still overall bullish on what.

Healthcare 303

Healthcare Communications Marketing 303

Martech

OCTOBER 12, 2021

Enterprise CDP ActionIQ announced today that it is available to the healthcare vertical, having completed the compliance audit for Health Insurance Portability and Accountability Act (HIPAA) Type 1 standards. Marketers today face increasing pressure to provide a unified experience to customers across many channels. Why we care.

Healthcare 106

Healthcare Retail MarTech Audience 106

Martech Series

JULY 20, 2022

Enables healthcare digital marketers to send personalized email messages that comply with HIPAA regulations. Paubox announced an enhanced version of its HIPAA compliant email marketing solution for healthcare providers. Personalization is the key to effective email marketing,” said Hoala Greevy, founder and CEO of Paubox.

Healthcare 95

Healthcare Marketing MarTech Communications 95

Martech

NOVEMBER 4, 2021

Infutor has announced a partnership with HealthWise data, a data and analytics firm which collects consumer healthcare data in a privacy compliant way. These health and wellness propensities will be offered to marketers as part of a premium package. With healthcare spending accounting for over 17% of U.S. Why we care.

Healthcare 106

Healthcare Food MarTech Audience 106

Martech

MARCH 28, 2024

Nowhere is this shift more evident than in healthcare products and services. In the search context, consumers are telling marketers exactly (and in some cases even more candidly) what their points are and what concerns or confuses them about your brand, product and market. Common queries include “What is telemedicine?”

Healthcare 106

Healthcare Pharmaceuticals Audience Conversion 106

Martech

APRIL 11, 2022

Virtual healthcare hit an unprecedented peak in April 2020 as the country locked down for COVID but in the following months it has stabilized not far below that peak and some 38 times higher than pre-pandemic. healthcare industry cannot afford to be a digital laggard. Get the daily newsletter digital marketers rely on.

Healthcare 98

Healthcare Agency Manufacturing Retail 98

Martech

NOVEMBER 8, 2021

In the first part of this two-part article we looked at the reasons healthcare improvement company Premier decided to transition its marketing organization to an agile approach. Today, any new employees are required to become Certified Agile Marketers. This second part takes a deep dive into how they went about it.

Healthcare 103

Healthcare Marketing MarTech 103

Martech

NOVEMBER 4, 2021

decided to transition to agile marketing. set out to transform its marketing department to agile. It started with one pilot team and a lot of experimentation during the early days of the pandemic, using agile marketing as a vehicle for quick collaboration and communication to healthcare professionals about COVID-19.

Healthcare 107

Healthcare Marketing Communications MarTech 107

Martech Series

JULY 22, 2022

Franczek is noted for working with CEOs at healthcare, beauty, food, household products, retail, and e-commerce companies to deliver transformational growth. Franczek has partnered with CEOs in both fast-paced start-up, entrepreneurial and established businesses to ignite brands by building successful and differentiated marketing programs.

Healthcare 136

Healthcare Marketing Food Retail 136

Martech Series

SEPTEMBER 1, 2022

PWH Helps Empower Women to Be Leaders in Healthcare. ibex, a leading global provider of business process outsourcing (BPO) and customer engagement technology solutions, announced that Julie Casteel, CMO and Chief Strategic Accounts Officer, has become a member of Professional Women in Healthcare (PWH).

Healthcare 90

Healthcare Manufacturing Education MarTech 90

Martech

AUGUST 22, 2024

CEO and co-founder Alex Wiltschko believes giving computers the ability to process scent can help with healthcare. Here’s this weeks AI-powered martech news and releases: Anyword’s Gen-AI Performance Platform is a model-agnostic solution for enterprise marketing teams. Smells like AI spirit? Email: Business email address Sign me up!

MarTech 115

MarTech Healthcare SEO Conversion 115

Digiday

FEBRUARY 24, 2025

Facing increased competition for consumer attention and rising costs of digital advertising, CPG marketers are maximizing campaign performance by leveraging data-driven insights to effectively deliver personalized and relevant messaging. Our respondents work across several industries, including retail, beauty, food/grocery and healthcare.

Healthcare 68

Healthcare Food Advertising Marketing 68

Fuel Lines

JULY 8, 2016

Agencies need three things for new business success: Positioning Marketing Network Learn how Jamie Dunham and her Brand Wise group developed their own agency positioning – Marketing to Women , and how they use social media to tell their story. You can “do” a lot of things, but you can only be “famous” for one thing.

Agency 255

Agency Healthcare Marketing Advertising 255

Fuel Lines

JUNE 10, 2015

Whether your agency emphasizes inbound or outbound marketing—or a combination of the two— PR is an important tool that can help you attract attention and generate new business opportunities. If you wanted to reach Chicago-area healthcare providers, our magazine could help you do so.

Public Relations 275

Public Relations Agency Healthcare Communications 275

Martech

FEBRUARY 12, 2025

Companies in industries like healthcare, AI and commercial aviation all faced recent public disasters. The healthcare sector’s trust emergency The healthcare industry’s reputation crisis didn’t emerge overnight. We can all learn lessons from the healthcare, AI and aviation industrys missteps.

Healthcare 72

Healthcare Public Relations Communications Food 72

Ad Tech Daily

OCTOBER 28, 2024

In partnership with PurpleLab, new solution connects digital advertising to actual patient visits, addressing critical measurement challenges in the healthcare industry NEW YORK, NEW YORK – Global programmatic media partner MiQ today announced the launch of its Hospital & Doctor Influence (HDI) measurement solution.

Healthcare 96

Healthcare Marketing Ad Tech Media 96

Martech

JULY 13, 2021

Marketing to physicians was notoriously difficult even before the pandemic made face-to-face meetings and conferences vanish almost overnight. At the time, digital ads didn’t even register as one of the top direct-to-physician (DTP) marketing expenditures, per the following chart: Source: Pewtrusts.org. Omnichannel physician targeting.

Pharmaceuticals 131

Pharmaceuticals Marketing Healthcare Banner 131

Digiday

MAY 2, 2024

Healthcare and pharmaceutical advertisers such as Gilead Sciences are injecting more and more of their media budgets into the creator economy. In the past, though, they’ve steered clear of influencer marketing. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Pharmaceuticals 96

Pharmaceuticals Healthcare Advertising Marketing 96

Adweek

JANUARY 28, 2025

Together, they.

Healthcare 173

Healthcare Retail Marketing 173

Ad Tech Daily

SEPTEMBER 23, 2024

Partnering with PurpleLab®, Simulmedia integrates healthcare data to deliver cost-efficient campaigns across linear and streaming TV, ensuring compliance and targeting precision.

Pharmaceuticals 105

Pharmaceuticals Healthcare Marketing Ad Tech 105

Ad Tech Daily

OCTOBER 11, 2024

Leveraging M3 MI’s (formerly Kantar Media Healthcare Research) self-reported, survey-based healthcare data, Simulmedia’s enhanced offering provides pharma marketers with future-proof, privacy-compliant targeting across streaming TV.

Healthcare 97

Healthcare Audience Ad Tech Marketing 97

Digiday

JANUARY 12, 2025

Another post featuring a healthcare worker sporting a Bogg Bag racked up more than 378,000 likes in January. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. The post was in partnership with Bloom Nutrition, health supplement company, but mentioned Bogg in the caption.

Healthcare 86

Healthcare Media Audience Marketing 86

Martech

JULY 14, 2021

Good morning, Marketers, and Marketing Ops professionals of course. Marketing = Ops,” he wrote , which certainly made me blink. He did go on to explain: “Brand makes marketing. A new age of direct-to-physician marketing. Elements of Content: Breaking down MarTech’s Email Marketing Periodic Table.

Healthcare 113

Healthcare Marketing Cookies Electronics 113

Martech

SEPTEMBER 16, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: A mobile measurement partner (MMP) is a specialized analytics platform that helps businesses track and measure the performance of their mobile marketing campaigns.

Healthcare 62

Healthcare A/B Testing Conversion Rate Conversion 62

Fuel Lines

JULY 27, 2016

Since 2007, I’ve pioneered the use of social media, content and inbound marketing strategies specifically for agency new business. More About AMI The Agency Management Institute (AMI), offers training and an agency owner network for small to midsize advertising, digital, marketing, media and PR agencies.

Agency 235

Agency Healthcare Media Conversion 235

illumin

MARCH 14, 2024

The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing. Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. Get to know Charlie So who is this “Charlie”?

Pharmaceuticals 97

Pharmaceuticals Healthcare Marketing Conversion 97

Digiday

MARCH 25, 2024

B2B marketers are adding influencer marketing to the toolbox. As influencer marketing has continued to grow and normalize for B2C brands, marketers behind B2B brands have taken notice.

Marketing 91

Marketing Healthcare Agency 91

Basis

SEPTEMBER 27, 2023

Digital healthcare. Like the broader healthcare landscape, the pharmaceutical industry is in the midst of quite a technological revolution! While many of these innovations present new and exciting opportunities for pharma brands, digital marketers may be feeling a bit of whiplash from the speed with which they're taking hold.

Pharmaceuticals 96

Pharmaceuticals Healthcare Marketing ROI 96

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Machine Learning 113

Machine Learning Marketing Healthcare eCommerce 113

Martech

MAY 24, 2022

Marketing budgets are swelling in 2022, up from the previous year, when high hopes were dashed by a pandemic that wouldn’t quit. In 2021, marketing budgets claimed 6.4% Comparing marketing budget to annual revenue attempts to track two moving targets during unstable times. Get the daily newsletter digital marketers rely on.

Marketing 113

Marketing Healthcare MarTech Media 113

Martech

APRIL 8, 2022

Annual worldwide spending on marketing continues to increase and will reach $4.7 Get the daily newsletter digital marketers rely on. While IT software and services represented 7% of marketing investment in 2021, it will drive 14% of the dollar growth from 2021 to 2025 – by far the most of any industry. The biggest spenders.

Marketing 115

Marketing Healthcare ROI Retail 115

Ad Monsters

SEPTEMBER 24, 2024

Neil Sweeney, Founder/CEO of Reklaim, discusses how evolving privacy laws are transforming ethnicity into Sensitive Personal Information (SPI), urging marketers to pivot from traditional approaches and secure explicit consent — or risk alienating multicultural audiences and facing legal repercussions. What does this mean for marketers?

Audience 110

Audience Marketing Healthcare Demand Side Platform 110

MNTN

JANUARY 31, 2025

” Cheyne Delaney Director of Digital Marketing, Tampa Bay Lightning Results Calendly and Closed Loop B2C brands get a lot of attention during Q4 and the winter holidays, but the season isnt just for gift shopping B2B advertisers can take advantage of this period, too.

Healthcare 98

Healthcare Fashion Audience Impressions 98

Martech

JUNE 2, 2022

We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article “ A new way to navigate agile marketing.” The Collaborative Planning Workshop is the first stop in your agile marketing journey.

Healthcare 98

Healthcare Marketing Conversion MarTech 98