Martech Series

JULY 20, 2022

Enables healthcare digital marketers to send personalized email messages that comply with HIPAA regulations. Paubox announced an enhanced version of its HIPAA compliant email marketing solution for healthcare providers. According to Paubox research, only 24% of healthcare providers leverage email in their marketing campaigns.

Healthcare 95

Healthcare Marketing Communications MarTech 95

Martech Series

JULY 7, 2022

Beacon Media + Marketing has released a guide on how to measure healthcare marketing ROI. It allows a healthcare practice to have brand awareness that can pay off immediately by converting clients or allowing someone to remember that business when they need the services. The long-term investments are what will pay off in the long run.

Healthcare 86

Healthcare ROI Brand Awareness Marketing 86

Martech Series

SEPTEMBER 1, 2022

PWH Helps Empower Women to Be Leaders in Healthcare. ibex, a leading global provider of business process outsourcing (BPO) and customer engagement technology solutions, announced that Julie Casteel, CMO and Chief Strategic Accounts Officer, has become a member of Professional Women in Healthcare (PWH).

Healthcare 90

Healthcare Manufacturing Education MarTech 90

Martech Series

JULY 28, 2022

DRUID, a market leader in conversational AI solutions, has finalized a new conversational healthcare project with private medical network Regina Maria, with the help of specialized healthcare technology solution provider Infermedica. In recent years, REGINA MARIA has been at the forefront of healthcare digitalization in Romania.

Healthcare 89

Healthcare Conversion MarTech Education 89

Martech Series

FEBRUARY 3, 2023

Signify Research provide market research and ongoing insights into the Healthcare Technology sector and is a leading authority in Medical Imaging, Clinical Care, Digital Health Diagnostics & Lifesciences and Healthcare IT.

Healthcare 82

Healthcare MarTech Marketing 82

Martech

SEPTEMBER 15, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and today is Day 2 of MarTech! The one thread running through almost everything at the fall MarTech conference is the data challenge. Chris Wood, Editor.

MarTech 126

MarTech Healthcare Finance Cookies 126

Martech

NOVEMBER 8, 2021

In the first part of this two-part article we looked at the reasons healthcare improvement company Premier decided to transition its marketing organization to an agile approach. Read next: MarTech’s guide to agile marketing for teams (free download, no registration required). With agile, we can pivot easily,” says Kalpin.

Healthcare 110

Healthcare Marketing MarTech 110

Martech Series

NOVEMBER 21, 2022

Qualtrics, the leader and creator of the experience management category, announced that dozens of leading healthcare organizations, including Ascension and Intermountain Healthcare, selected Qualtrics solutions in the third quarter of 2022. Marketing Technology News: MarTech Interview with Jill Ransome, CMO at Jitterbit.

Healthcare 85

Healthcare MarTech Conversion Marketing 85

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth.

MarTech 119

MarTech eCommerce Conversion Rate Healthcare 119

Martech

JANUARY 10, 2023

Martech bloat occurs when companies accumulate too many marketing technologies without adequately assessing their needs. Companies often fail to realize the full potential of their martech investments due to a lack of understanding and utilization. The effects of martech bloat vary depending on company size and scope.

MarTech 126

MarTech ROI Healthcare Finance 126

Martech

NOVEMBER 4, 2021

It started with one pilot team and a lot of experimentation during the early days of the pandemic, using agile marketing as a vehicle for quick collaboration and communication to healthcare professionals about COVID-19. The post Modernizing healthcare marketing with agility: A deep dive into agile transformation at Premier, Inc.

Healthcare 118

Healthcare Marketing Communications MarTech 118

Martech

MARCH 1, 2022

Nonetheless, staying abreast of shifts and technology changes in the industry is part of the marketing and marketing operations function, and there are several significant challenges in doing that: The martech industry is continually evolving. Marketing and, by default, martech is additive. The definition of martech keeps expanding.

MarTech 111

MarTech Healthcare Finance Marketing 111

Martech Series

JULY 22, 2022

Franczek is noted for working with CEOs at healthcare, beauty, food, household products, retail, and e-commerce companies to deliver transformational growth. Marketing Technology News: MarTech Interview with Gilles Bertaux, Co-Founder & CEO, Livestorm.

Healthcare 136

Healthcare Marketing Food Retail 136

Martech Series

AUGUST 16, 2022

Weave, the all-in-one customer communication platform for small business, has been named the winner of Best SMB CRM Solution in the fifth annual MarTech Breakthrough Awards. Our goal at Weave is to empower small healthcare practices by bringing enterprise solutions to Main Street,” said Branden Neish, Chief Product Officer at Weave.

MarTech 91

MarTech Communications Healthcare Marketing 91

Martech

MAY 17, 2023

Regularly auditing your martech stack must be part of your organization’s process. Take the 2023 MarTech Replacement Survey Whatever the reason, identifying what tools can be retired is a critical part of a martech audit. Retiring martech software requires a thorough planning process and clean execution.

MarTech 105

MarTech Communications Healthcare Marketing 105

Martech

OCTOBER 13, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Trust is really driving the next decade of growth in differentiators,” said Sood in her talk at our recent MarTech conference. ActionIQ brings its CDP to healthcare. Read more here. Why we care.

Healthcare 122

Healthcare MarTech Retail Communications 122

Martech Series

JULY 26, 2022

Tealium for Pharma utilizes deep integration technology and partnerships to deliver an enhanced customer journey in one of healthcare’s most vital sectors. Marketing Technology News: MarTech Interview With Vibhor Kapoor, Chief Marketing Officer at AdRoll, a division of NextRoll.

Healthcare 97

Healthcare Pharmaceuticals Communications MarTech 97

Martech

AUGUST 20, 2024

Products exclusively aimed at adults, like cars and many healthcare products, are not going to find a natural home on a children’s channel. The post Ad engagement improves when kids and parents watch together appeared first on MarTech. Brands that do fit that environment might find these results interesting. Over 300 U.S.

Healthcare 125

Healthcare Food Ad Space Retail 125

Martech Series

SEPTEMBER 1, 2022

RudderStack announced HIPAA compliance, giving healthcare companies an easier way to manage and protect customer data. As a compliant solution provider, RudderStack can sign a Business Associate Agreement (BAA) with healthcare customers. healthcare #data #technology. Director, Business Development at DigiCert.

Healthcare 89

Healthcare MarTech Marketing 89

Martech Series

JULY 14, 2022

Medallia expands its healthcare solution with the addition of CAHPS for MIPS survey administration to help organizations meet regulatory requirements and improve patient experience. Survey results are publicly reported on the Care Compare website to support Medicare beneficiaries in making objective and meaningful healthcare decisions.

Healthcare 95

Healthcare MarTech Marketing Media 95

Martech

OCTOBER 1, 2021

The marketing operations consultancy Perkuto, responsible for MarTech’s MOPs Rundown series of articles , has announced its acquisition by storytelling tech platform MERGE. MERGE offers a range of agency services, including strategy, performance marketing, creative and comms, to clients in healthcare, financial services and commerce.

Healthcare 122

Healthcare MarTech Agency Marketing 122

Martech Series

FEBRUARY 14, 2023

This tool automatically evaluates and scores customer interactions using best-practice criteria for the healthcare industry. This tool automatically evaluates and scores customer interactions using best-practice criteria for the healthcare industry.

Healthcare 90

Healthcare Machine Learning MarTech Conversion 90

Chief Martech

FEBRUARY 20, 2024

And everybody in martech and marketing operations looks forward to the annual Stackie Awards. Wow, a decade of hundreds of martech stack slides: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , and 2023. We’d love for you to join this martech community tradition with us this year. Idea generation?

MarTech 75

MarTech Healthcare Education Communications 75

Martech

JANUARY 30, 2024

Martech promises task automation, optimized workflows and improved digital experiences, but it also creates opportunities for bad actors and cybercriminals. Businesses, including those in healthcare, collect all kinds of data. Dig deeper: 2 important ways to build customer trust and brand equity with data Get MarTech!

Healthcare 129

Healthcare GDPR Finance MarTech 129

Martech Series

AUGUST 1, 2022

Medallia joins select group of leading companies focused on elevating humanism in healthcare and improving patient experience. The Gold Foundation champions humanism in healthcare, which it defines as compassionate, collaborative, and scientifically excellent care. Medallia, Inc., Gold Foundation as a Gold Corporate Council Member.

Healthcare 87

Healthcare MarTech Marketing 87

Martech

MARCH 15, 2022

Adobe Experience Cloud for healthcare, supporting enhanced digital experiences from healthcare providers. And note Adobe’s interest in the healthcare space, a space that has recently attracted the attention of enterprise CDPs like ActionIQ and Treasure Data.

Healthcare 119

Healthcare Conversion MarTech Marketing 119

Martech Series

FEBRUARY 15, 2023

Netgain earned this recognition by driving tremendous growth in the past year and focusing its attention specifically on security and superior client service in healthcare and fintech/accounting verticals.

Healthcare 86

Healthcare MarTech Marketing 86

Martech Series

JANUARY 26, 2023

Marketing Technology News: Quadient Ranked Among Global 100 Most Sustainable Companies for Second Year in a Row “Engage Technologies Merges with APX Platform to Transform Patient Education and Practice Optimization for Healthcare.” Lloyd Mahaffey, CEO, Engage Technologies Group, who will continue to lead the combined entity.

Healthcare 98

Healthcare Education Communications Finance 98

Martech Series

JANUARY 12, 2023

HIPAA is made up of a set of regulatory standards governing the security, privacy, and integrity of sensitive healthcare data called protected health information (PHI). When vendors who service healthcare clients come into contact with PHI in any way, they must be HIPAA compliant.

Healthcare 84

Healthcare GDPR MarTech Marketing 84

Martech

JULY 27, 2022

The least: Healthcare Services (0%) and Education (8%). The post Only 11% of US businesses fully comply with CCPA privacy law appeared first on MarTech. While B2C companies collect more consumer data, their compliance rate is essentially the same as B2B companies (11.3% for B2C vs. 10.3% Only 15% of California companies are compliant.

GDPR 145

GDPR Healthcare Education MarTech 145

Martech

JANUARY 10, 2024

Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. He’s also spoken at The MarTech Conference. Q: How is being a contributor to MarTech different from other kinds of writing you’ve done in the past? The way I think is in systems and flow charts.

eCommerce 116

eCommerce Healthcare MarTech Marketing 116

Martech Series

OCTOBER 20, 2022

Pharmaceutical companies and healthcare organizations will now have access to plug-and-play compatibility for clinical trials and beyond. This new partnership will enable healthcare organizations and pharmaceutical companies to gain important insights from data and improve patient outcomes.

Pharmaceuticals 85

Pharmaceuticals Healthcare GDPR MarTech 85

Martech Series

DECEMBER 5, 2022

Authenticx , the new standard in healthcare for listening to customer voices at scale, has had a momentous year in 2022. Marketing Technology News: MarTech Interview with Khalid El Khatib, Chief Marketing Officer at Stack Overflow. “The healthcare industry isn’t stagnant, and neither are we.

Healthcare 85

Healthcare Pharmaceuticals Conversion MarTech 85

Martech Series

OCTOBER 13, 2022

Partnership enables innovative connections and engagements, including WELL ROOM, a virtual healthcare service designed for expats living in Japan. ” Marketing Technology News: MarTech Interview with Alexa Kilroy, Head of Brand at Triple Whale. Powering the Future of Human Connection.

Healthcare 87

Healthcare Communications MarTech Conversion 87

Martech Series

AUGUST 18, 2022

Suki, the leader in voice artificial intelligence (AI) technology for healthcare, announced today that it has grown its product team with the addition of two lead executives. Marketing Technology News: MarTech Interview With Peter Birch, MD EMEA, Hybrid Theory. Marketing Technology News: OneTrust Named to the 2022 Forbes Cloud 100.

Healthcare 87

Healthcare Machine Learning MarTech Marketing 87

Martech Series

JULY 20, 2022

Ryan will oversee all LeadingResponse’s sales efforts, serving clients across the Legal, Financial Services, and Healthcare sectors throughout the United States from its offices in Dallas, Tampa, Boston, and Los Angeles. ” Marketing Technology News: MarTech Interview with Alex Dean, Co-founder and CEO at Snowplow.

Healthcare 93

Healthcare MarTech Marketing 93

Martech Series

AUGUST 22, 2022

ELLKAY has already established an industry-leading healthcare data archiving platform with modules for EHR, ERP, LIS, and more. ” Marketing Technology News: MarTech Interview With Peter Birch, MD EMEA, Hybrid Theory. Marketing Technology News: PolySwarm Launches Token Rewards For Internet Browsing.

Healthcare 89

Healthcare MarTech Marketing 89