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Enterprise CDP ActionIQ announced today that it is available to the healthcare vertical, having completed the compliance audit for Health Insurance Portability and Accountability Act (HIPAA) Type 1 standards. The post ActionIQ brings its CDP to healthcare appeared first on MarTech. Why we care. Given the scale of the U.S.
Infutor has announced a partnership with HealthWise data, a data and analytics firm which collects consumer healthcare data in a privacy compliant way. With healthcare spending accounting for over 17% of U.S. GDP, the healthcare market is getting significant attention in the marketing tech space. Why we care. Who’s next?
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CEO and co-founder Alex Wiltschko believes giving computers the ability to process scent can help with healthcare. Here’s this weeks AI-powered martech news and releases: Anyword’s Gen-AI Performance Platform is a model-agnostic solution for enterprise marketing teams. Smells like AI spirit? Email: Business email address Sign me up!
Enables healthcare digital marketers to send personalized email messages that comply with HIPAA regulations. Paubox announced an enhanced version of its HIPAA compliant email marketing solution for healthcare providers. According to Paubox research, only 24% of healthcare providers leverage email in their marketing campaigns.
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Signify Research provide market research and ongoing insights into the Healthcare Technology sector and is a leading authority in Medical Imaging, Clinical Care, Digital Health Diagnostics & Lifesciences and Healthcare IT.
Qualtrics, the leader and creator of the experience management category, announced that dozens of leading healthcare organizations, including Ascension and Intermountain Healthcare, selected Qualtrics solutions in the third quarter of 2022. Marketing Technology News: MarTech Interview with Jill Ransome, CMO at Jitterbit.
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Martech bloat occurs when companies accumulate too many marketing technologies without adequately assessing their needs. Companies often fail to realize the full potential of their martech investments due to a lack of understanding and utilization. The effects of martech bloat vary depending on company size and scope.
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MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Trust is really driving the next decade of growth in differentiators,” said Sood in her talk at our recent MarTech conference. ActionIQ brings its CDP to healthcare. Read more here. Why we care.
Products exclusively aimed at adults, like cars and many healthcare products, are not going to find a natural home on a children’s channel. The post Ad engagement improves when kids and parents watch together appeared first on MarTech. Brands that do fit that environment might find these results interesting. Over 300 U.S.
This tool automatically evaluates and scores customer interactions using best-practice criteria for the healthcare industry. This tool automatically evaluates and scores customer interactions using best-practice criteria for the healthcare industry.
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