Martech Series

FEBRUARY 3, 2023

Signify Research provide market research and ongoing insights into the Healthcare Technology sector and is a leading authority in Medical Imaging, Clinical Care, Digital Health Diagnostics & Lifesciences and Healthcare IT.

Healthcare 82

Healthcare MarTech Marketing 82

Martech Series

JULY 20, 2022

Enables healthcare digital marketers to send personalized email messages that comply with HIPAA regulations. Paubox announced an enhanced version of its HIPAA compliant email marketing solution for healthcare providers. According to Paubox research, only 24% of healthcare providers leverage email in their marketing campaigns.

Healthcare 95

Healthcare Marketing Communications MarTech 95

Martech Series

JULY 7, 2022

Beacon Media + Marketing has released a guide on how to measure healthcare marketing ROI. It allows a healthcare practice to have brand awareness that can pay off immediately by converting clients or allowing someone to remember that business when they need the services. The long-term investments are what will pay off in the long run.

Healthcare 86

Healthcare ROI Brand Awareness Marketing 86

Martech Series

SEPTEMBER 1, 2022

PWH Helps Empower Women to Be Leaders in Healthcare. ibex, a leading global provider of business process outsourcing (BPO) and customer engagement technology solutions, announced that Julie Casteel, CMO and Chief Strategic Accounts Officer, has become a member of Professional Women in Healthcare (PWH).

Healthcare 90

Healthcare Manufacturing Education MarTech 90

Martech Series

JULY 5, 2022

Healthcare marketing leader Lasso launches a new Prebid.js Lasso announced the launch of their Publisher Suite in May of this year, continuing their mission to become the world’s first, true end-to-end operating system for healthcare marketing and analytics.

Header Bidding 76

Header Bidding Healthcare CPM Audience 76

Martech

MAY 11, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. platform, providing healthcare advertising agencies access to real-world insights about the lived experience, opinions, and sentiment of patients and healthcare professionals.

MarTech 112

MarTech Healthcare Impressions Agency 112

Martech Series

NOVEMBER 21, 2022

Qualtrics, the leader and creator of the experience management category, announced that dozens of leading healthcare organizations, including Ascension and Intermountain Healthcare, selected Qualtrics solutions in the third quarter of 2022. Marketing Technology News: MarTech Interview with Jill Ransome, CMO at Jitterbit.

Healthcare 85

Healthcare MarTech Conversion Marketing 85

Martech Series

JULY 28, 2022

DRUID, a market leader in conversational AI solutions, has finalized a new conversational healthcare project with private medical network Regina Maria, with the help of specialized healthcare technology solution provider Infermedica. In recent years, REGINA MARIA has been at the forefront of healthcare digitalization in Romania.

Healthcare 89

Healthcare Conversion MarTech Education 89

Martech Series

JULY 18, 2022

Influx wins the Internet Advertising Competition Award for Outstanding Achievement in Internet Advertising for the Best Healthcare Provider Website in 2022. Marketing Technology News: MarTech Interview with Debjani Deb, CEO at ZineOne. Marketing Technology News: Marketers’ Next Moves as the “User Experience” Dies Down.

Healthcare 80

Healthcare Conversion Rate Marketing SEO 80

Martech Series

JANUARY 11, 2023

DeepIntent , the leading healthcare advertising technology company built to influence better patient health and business outcomes, today announced that it has reached a significant milestone, achieving growth for the fifth consecutive year and a triple-digit percentage growth rate across connected television (CTV) campaigns.

Healthcare 73

Healthcare Pharmaceuticals Demand Side Platform Marketing 73

Martech Series

NOVEMBER 14, 2022

Today at HLTH 2022, Google Cloud announced three new Healthcare Data Engine (HDE) accelerators—developed in collaboration with Hackensack Meridian Health, Lifepoint Health, and others—that help organizations address common use cases around health equity, patient flow, and value-based care.

Healthcare 73

Healthcare MarTech Marketing Data Management Platform 73

Martech Series

JUNE 15, 2022

DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, announced the significant adoption of its patented, award-winning advertising campaign measurement and optimization technology, DeepIntent Outcomes.

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

Martech Series

MARCH 1, 2023

Zero-trust architecture has gained paramount importance as the healthcare industry starts to include more connected Internet of Medical Things (IoMT) devices, augmented reality, and robotics within care pathways. Difficulties in the ability to identify, track, and verify all devices in their healthcare network.

Healthcare 73

Healthcare MarTech Audience Marketing 73

Martech Series

NOVEMBER 14, 2022

Segment’s market share leading, HIPAA-eligible customer data platform enables healthcare organizations to move from transactional to relationship based care that can improve patient engagement and health outcomes. Best Practices For Healthcare In Cloud, Forrester Research, Inc., May 2022.”.

Healthcare 74

Healthcare Pharmaceuticals MarTech Communications 74

Martech Series

FEBRUARY 26, 2023

Marketing Technology News: 4 Ways to Adjust Your Event Marketing Strategy to Ensure Success The healthcare industry, the primary target of ransomware Hospitals are ransomware attacks targets for two main reasons. Indeed, the healthcare organizations that paid the ransom recovered only 65% of their data. According to the U.S.

Healthcare 52

Healthcare MarTech Communications Marketing 52

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth.

MarTech 104

MarTech eCommerce Conversion Rate Healthcare 104

Martech

JANUARY 10, 2023

Martech bloat occurs when companies accumulate too many marketing technologies without adequately assessing their needs. Companies often fail to realize the full potential of their martech investments due to a lack of understanding and utilization. The effects of martech bloat vary depending on company size and scope.

MarTech 117

MarTech ROI Healthcare Finance 117

Martech

NOVEMBER 8, 2021

In the first part of this two-part article we looked at the reasons healthcare improvement company Premier decided to transition its marketing organization to an agile approach. Read next: MarTech’s guide to agile marketing for teams (free download, no registration required). With agile, we can pivot easily,” says Kalpin.

Healthcare 97

Healthcare Marketing MarTech 97

Martech Series

AUGUST 16, 2022

Weave, the all-in-one customer communication platform for small business, has been named the winner of Best SMB CRM Solution in the fifth annual MarTech Breakthrough Awards. Our goal at Weave is to empower small healthcare practices by bringing enterprise solutions to Main Street,” said Branden Neish, Chief Product Officer at Weave.

MarTech 91

MarTech Communications Healthcare Marketing 91

Martech

MAY 17, 2023

Regularly auditing your martech stack must be part of your organization’s process. Take the 2023 MarTech Replacement Survey Whatever the reason, identifying what tools can be retired is a critical part of a martech audit. Retiring martech software requires a thorough planning process and clean execution.

MarTech 101

MarTech Communications Healthcare Marketing 101

Martech

SEPTEMBER 15, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and today is Day 2 of MarTech! The one thread running through almost everything at the fall MarTech conference is the data challenge. Chris Wood, Editor.

MarTech 114

MarTech Healthcare Finance Cookies 114

Martech

MARCH 1, 2022

Nonetheless, staying abreast of shifts and technology changes in the industry is part of the marketing and marketing operations function, and there are several significant challenges in doing that: The martech industry is continually evolving. Marketing and, by default, martech is additive. The definition of martech keeps expanding.

MarTech 102

MarTech Healthcare Finance Marketing 102

Chief Martech

FEBRUARY 20, 2024

And everybody in martech and marketing operations looks forward to the annual Stackie Awards. Wow, a decade of hundreds of martech stack slides: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , and 2023. We’d love for you to join this martech community tradition with us this year. Idea generation?

MarTech 74

MarTech Healthcare Education Communications 74

Martech

NOVEMBER 4, 2021

It started with one pilot team and a lot of experimentation during the early days of the pandemic, using agile marketing as a vehicle for quick collaboration and communication to healthcare professionals about COVID-19. The post Modernizing healthcare marketing with agility: A deep dive into agile transformation at Premier, Inc.

Healthcare 100

Healthcare Marketing Communications MarTech 100

Martech Series

SEPTEMBER 1, 2022

RudderStack announced HIPAA compliance, giving healthcare companies an easier way to manage and protect customer data. As a compliant solution provider, RudderStack can sign a Business Associate Agreement (BAA) with healthcare customers. healthcare #data #technology. Director, Business Development at DigiCert.

Healthcare 89

Healthcare MarTech Marketing 89

Martech Series

JULY 22, 2022

Franczek is noted for working with CEOs at healthcare, beauty, food, household products, retail, and e-commerce companies to deliver transformational growth. Marketing Technology News: MarTech Interview with Gilles Bertaux, Co-Founder & CEO, Livestorm.

Healthcare 136

Healthcare Marketing Food Retail 136

Martech Series

JULY 26, 2022

Tealium for Pharma utilizes deep integration technology and partnerships to deliver an enhanced customer journey in one of healthcare’s most vital sectors. Marketing Technology News: MarTech Interview With Vibhor Kapoor, Chief Marketing Officer at AdRoll, a division of NextRoll.

Healthcare 97

Healthcare Pharmaceuticals Communications MarTech 97

Martech Series

FEBRUARY 14, 2023

This tool automatically evaluates and scores customer interactions using best-practice criteria for the healthcare industry. This tool automatically evaluates and scores customer interactions using best-practice criteria for the healthcare industry.

Healthcare 90

Healthcare Machine Learning MarTech Conversion 90

Martech Series

FEBRUARY 15, 2023

Netgain earned this recognition by driving tremendous growth in the past year and focusing its attention specifically on security and superior client service in healthcare and fintech/accounting verticals.

Healthcare 86

Healthcare MarTech Marketing 86

Martech Series

JULY 14, 2022

Medallia expands its healthcare solution with the addition of CAHPS for MIPS survey administration to help organizations meet regulatory requirements and improve patient experience. Survey results are publicly reported on the Care Compare website to support Medicare beneficiaries in making objective and meaningful healthcare decisions.

Healthcare 95

Healthcare MarTech Marketing Media 95

Martech Series

JANUARY 12, 2023

HIPAA is made up of a set of regulatory standards governing the security, privacy, and integrity of sensitive healthcare data called protected health information (PHI). When vendors who service healthcare clients come into contact with PHI in any way, they must be HIPAA compliant.

Healthcare 84

Healthcare GDPR MarTech Marketing 84

Martech Series

AUGUST 1, 2022

Medallia joins select group of leading companies focused on elevating humanism in healthcare and improving patient experience. The Gold Foundation champions humanism in healthcare, which it defines as compassionate, collaborative, and scientifically excellent care. Medallia, Inc., Gold Foundation as a Gold Corporate Council Member.

Healthcare 87

Healthcare MarTech Marketing 87

Martech Series

FEBRUARY 8, 2023

Company enables marketers to restore vital business tools Freshpaint, a Y Combinator and Intel Capital-backed company, announced a HIPAA-compliant platform that allows healthcare providers to continue using Google Analytics, Google Ads, and Facebook Ads in a way that meets the new HIPAA guidelines. And switching ad platforms? .”

Healthcare 74

Healthcare MarTech Marketing Advertising 74

Martech Series

DECEMBER 5, 2022

Authenticx , the new standard in healthcare for listening to customer voices at scale, has had a momentous year in 2022. Marketing Technology News: MarTech Interview with Khalid El Khatib, Chief Marketing Officer at Stack Overflow. “The healthcare industry isn’t stagnant, and neither are we.

Healthcare 85

Healthcare Pharmaceuticals Conversion MarTech 85

Martech Series

OCTOBER 20, 2022

Pharmaceutical companies and healthcare organizations will now have access to plug-and-play compatibility for clinical trials and beyond. This new partnership will enable healthcare organizations and pharmaceutical companies to gain important insights from data and improve patient outcomes.

Pharmaceuticals 85

Pharmaceuticals Healthcare GDPR MarTech 85

Martech

SEPTEMBER 16, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

Healthcare 64

Healthcare A/B Testing Conversion Rate Conversion 64

Martech Series

JANUARY 26, 2023

Marketing Technology News: Quadient Ranked Among Global 100 Most Sustainable Companies for Second Year in a Row “Engage Technologies Merges with APX Platform to Transform Patient Education and Practice Optimization for Healthcare.” Lloyd Mahaffey, CEO, Engage Technologies Group, who will continue to lead the combined entity.

Healthcare 98

Healthcare Education Communications Finance 98