Martech Series

JUNE 15, 2022

DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, announced the significant adoption of its patented, award-winning advertising campaign measurement and optimization technology, DeepIntent Outcomes.

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

Martech

JANUARY 10, 2023

Martech bloat occurs when companies accumulate too many marketing technologies without adequately assessing their needs. Companies often fail to realize the full potential of their martech investments due to a lack of understanding and utilization. The effects of martech bloat vary depending on company size and scope.

MarTech 115

MarTech ROI Healthcare Finance 115

Martech

SEPTEMBER 16, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

Healthcare 62

Healthcare A/B Testing Conversion Rate Conversion 62

Martech

MARCH 1, 2022

Nonetheless, staying abreast of shifts and technology changes in the industry is part of the marketing and marketing operations function, and there are several significant challenges in doing that: The martech industry is continually evolving. Marketing and, by default, martech is additive. The definition of martech keeps expanding.

MarTech 104

MarTech Healthcare Marketing Finance 104

Martech Series

JULY 26, 2022

Tealium for Pharma utilizes deep integration technology and partnerships to deliver an enhanced customer journey in one of healthcare’s most vital sectors. Marketing Technology News: MarTech Interview With Vibhor Kapoor, Chief Marketing Officer at AdRoll, a division of NextRoll.

Healthcare 97

Healthcare Pharmaceuticals Communications MarTech 97

Martech Series

JULY 14, 2022

Medallia expands its healthcare solution with the addition of CAHPS for MIPS survey administration to help organizations meet regulatory requirements and improve patient experience. Survey results are publicly reported on the Care Compare website to support Medicare beneficiaries in making objective and meaningful healthcare decisions.

Healthcare 95

Healthcare MarTech Marketing Media 95

Martech Series

SEPTEMBER 20, 2022

Data feeds from Good-Loop will enable advertisers that use IAS’s media quality platform to closely monitor and reduce the environmental impact of their ads throughout the entire campaign lifecycle. The partnership is a major step forward to further decarbonize digital media.”

Healthcare 74

Healthcare Media Advertising CPM 74

Martech

OCTOBER 13, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Trust is really driving the next decade of growth in differentiators,” said Sood in her talk at our recent MarTech conference. ActionIQ brings its CDP to healthcare. Read more here. Why we care.

Healthcare 111

Healthcare MarTech Communications Retail 111

Martech Series

SEPTEMBER 6, 2022

Axle AI and Archiware are announcing the deployment of dozens of sites worldwide for axle ai’s integration with Archiware P5 media archiving software. axle ai 2022, the company’s flagship AI-powered media management solution, can catalog and tag nearly any media on any combination of on-premise and cloud storage.

Media 87

Media Healthcare MarTech Conversion 87

Martech

JULY 27, 2022

The most compliant business sectors are Media & Internet (30%) and Consumer Services (25%). The least: Healthcare Services (0%) and Education (8%). The post Only 11% of US businesses fully comply with CCPA privacy law appeared first on MarTech. for B2C vs. 10.3% Only 15% of California companies are compliant.

GDPR 145

GDPR Healthcare Education MarTech 145

Martech Series

FEBRUARY 8, 2023

The company covers several industries, including E-Commerce, Food & Restaurants, Hospitality and Hotels, Education, Sports, blockchain, Social Media, Tourism, Logistics, Federal, Healthcare, Financial, and many others. With this combination of services, an SME can digitally establish a reputation for itself.

Media 90

Media Healthcare Food Education 90

Martech

FEBRUARY 5, 2025

Consumers may trust AI for routine tasks, like recommending a product, but they are skeptical about using it for critical or personal decisions, such as healthcare or financial planning. I recently heard a leader requesting team members’ social media login credentials. Trust becomes particularly complex in the context of AI.

Communications 86

Communications Education Healthcare Retail 86

Martech

MAY 23, 2022

A 2022 survey by social media analysts Sprout Social found 71% of U.S. Improving education and healthcare: 61%. Interestingly it is social media marketers, the folks having the most direct day-to-day interaction with the public, who see the need to take a stand. Take the 2022 MarTech Replacement Survey today! See terms.

Healthcare 115

Healthcare Education MarTech Media 115

Martech Series

SEPTEMBER 8, 2022

Before joining Dialyze Direct, Hernandez Kuch co-founded healthcare think tank SWOT Health. She also served as senior communication consultant for Solomon Edwards, Stanford Healthcare & School of Medicine, LinkedIn, GuideMark Health, as well as CMO for a video-on-demand startup.

Healthcare 90

Healthcare Marketing Communications Public Relations 90

Martech

DECEMBER 13, 2021

IRI, which also serves the OTC healthcare, financial services and media verticals, maintains a cloud-based repository of purchase, media, social, causal and loyalty data that can be leveraged to support personalized and relevant communications. The data will be used to enhance Amobee’s Propensity Scoring solution.

Conversion Rate 101

Conversion Rate Healthcare Manufacturing eCommerce 101

Martech Series

OCTOBER 1, 2022

DeepIntent, the leading healthcare advertising technology company built to improve better patient health and business outcomes, is pleased to be ranked no. Marketing Technology News: MarTech Interview With Anders Rantzau Rasmussen, CCO at Passendo. Company to be featured Oct.

Healthcare 91

Healthcare Real Estate Public Relations MarTech 91

Martech

OCTOBER 23, 2023

As an advisor, he works with enterprises in industries experiencing a high degree of change, including healthcare, financial services and major airlines. Her focus is on brand strategy and integrated marketing solutions, as well as leveraging social media and the web to drive growth. followers) Get MarTech! In your inbox.

Pharmaceuticals 121

Pharmaceuticals Electronics Healthcare MarTech 121

Martech Series

NOVEMBER 9, 2022

The Bliss Group and Ringer Sciences have announced the launch of the Executive Signals Platform (ESP), one of the first audience intelligence platforms to analyze the behavior of executives in key media channels dedicated to business. Seven out of the top 10 most frequently shared media publications by healthcare executives are trade outlets.

Healthcare 86

Healthcare Manufacturing Retail Audience 86

Martech Series

AUGUST 1, 2022

The Cumulus Media | Westwood One Audio Active Group (AAG) announced a new capability for pharmaceutical brands developed with data from precision healthcare marketing experts Swoop and Nielsen, the global leader in audience measurement.

Pharmaceuticals 60

Pharmaceuticals Healthcare Media Brand Lift 60

Martech

MAY 24, 2022

Take the 2022 MarTech Replacement Survey today! Digital channels claim 56% of budgets this year, with social media the top digital channel for spend. Holding more steady is Healthcare, which only dropped to 7.4% The post Marketing budgets climb in 2022 appeared first on MarTech. Let us know! Digital-first. Why we care.

Marketing 113

Marketing Healthcare MarTech Media 113

Martech Series

DECEMBER 15, 2022

mPulse Mobile , a leader in conversational AI and digital engagement solutions for the healthcare industry, announced the launch of new content capabilities and streaming courses that address health literacy barriers in a consumer-friendly format. Marketing Technology News: MarTech Interview with Hila Shitrit Nissim, CMO at BLEND.

Healthcare 82

Healthcare Conversion Education MarTech 82

Martech Series

SEPTEMBER 15, 2022

EnsembleIQ , the premier resource of actionable insights and connections powering business growth for retail, technology, consumer goods, healthcare and hospitality professionals, won seven awards for content and design excellence. Marketing Technology News: MarTech Interview With Jamal Miller, Sr.

Healthcare 91

Healthcare Retail Food Communications 91

Martech Series

JUNE 15, 2022

Adobe announced new services in Adobe Analytics, delivering a single workspace for brands to unify data and insights across all media types, now including the metaverse and streaming media. At the same time, a growing audience around streaming media and immersive experiences has created new opportunities for forward-looking teams.

Media 83

Media Retail Healthcare GDPR 83

Martech Series

SEPTEMBER 9, 2022

Their goal is to revolutionize how people experience social media, striving towards becoming the next stage of it, while creating an ecosystem with tokens, entertainment, and immersive experiences. “We aim to break the rules of traditional social media. Marketing Technology News: MarTech Interview With Jamal Miller, Sr.

Healthcare 84

Healthcare Entertainment MarTech Media 84

Martech

JANUARY 3, 2022

“As consumers demand more transparency and new laws and regulations come into effect, brands must reconsider their data practices and think beyond legal compliance to stay in the game,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our MarTech conference. Adhere to data ethics within our privacy landscape. What it is.

Marketing 139

Marketing MarTech Healthcare GDPR 139

Martech Series

SEPTEMBER 29, 2022

Additional key results include: Entertainment and social media dominate on interactive live video. 74% said social media apps, like Facebook and Instagram. “To no one’s surprise, entertainment and social media are leading the way on interactive live video features,” said Tony Zhao , Co-founder and CEO of Agora.

Healthcare 82

Healthcare Entertainment Education Audience 82

Martech

JUNE 2, 2022

Rather than say, “Social post” say something like “Patient stories on social media” (in a healthcare context — see below). Brainstorming a healthcare Guidepoint. Here’s an example from a team of marketers from a healthcare system. Try to be as specific as possible. The timebox is…. (15 Processing.Please wait.

Healthcare 98

Healthcare Marketing Conversion MarTech 98

Martech Series

SEPTEMBER 8, 2022

Verve Group, an advertising technology ecosystem and a part of Media Games Invest, announced that Michael Brooks has been appointed as Chief Operating Officer. The announcement was made by Sameer Sondhi, co-CEO of Verve Group and CRO of Media Games Invest. Marketing Technology News: MarTech Interview With Jamal Miller, Sr.

Healthcare 95

Healthcare Ad Tech MarTech Conversion 95

Martech Series

SEPTEMBER 8, 2022

Working closely with the commercial team, he will be tasked with helping publishers, media, and alternative measurement companies leverage MRI-Simmons’ trusted consumer truth set for advanced advertising initiatives. “We Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI.

Advertising 91

Advertising Healthcare MarTech Audience 91

Martech

FEBRUARY 5, 2024

Unlike paid media, which is overwhelmingly purchased programmatically today, B2B lead generation remains full of manual processes and hampered by inefficiencies. Running a paid media campaign is relatively easy for an experienced B2B marketing team. Think about how your organization deploys its B2B marketing tactics.

CPL 113

CPL Healthcare MarTech Finance 113

Martech

SEPTEMBER 22, 2021

The number and breadth of robust pre-built connectors to other martech systems. social media feeds, product photos, barcodes), which may comprise up to 80% of all data by 2025, according to IDG. Marketers in the highly regulated healthcare market must follow HIPAA and HITECH regulations. brands millions of dollars annually.

Marketing 133

Marketing Machine Learning Healthcare GDPR 133

Martech

APRIL 26, 2024

Sanjeev Bora, who works with genAI in the healthcare space, writes : “The number of parameters in a model usually dictates its size and complexity. The post Microsoft unveils a new small language model appeared first on MarTech. Something the size of ChatGPT lives in the cloud and requires an internet connection for access.

Non-Profit 106

Non-Profit Healthcare MarTech Marketing 106

Martech Series

AUGUST 1, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions. This release, now in general availability, meets both of these criteria.”.

Brand Lift 100

Brand Lift Healthcare MarTech Marketing 100

Martech Series

AUGUST 3, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. For organizations in regulated industries like financial services and healthcare, Lytics Private Cloud offers a full deployment of the Lytics CDP in a business’ own instance of Google Cloud, as a single tenant.

Healthcare 87

Healthcare Brand Lift GDPR Finance 87

Martech Series

SEPTEMBER 12, 2022

Media, 3D assets and objects. This year’s event will convene a vibrant, diverse community focused on building an unencumbered, first-class, 3D engine poised to revolutionize real-time 3D development across a variety of applications—from game development, metaverse, digital twin and AI, to automotive, healthcare, robotics and more.

Healthcare 95

Healthcare Entertainment MarTech Marketing 95

Martech Series

DECEMBER 30, 2022

The worldwide study of data shows that by Q3, the IT, media, and telecom industries were mostly responsible for the global tech M&A deals that were already close to $3 trillion. Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus. Google Acquires Mandiant.

Healthcare 121

Healthcare Manufacturing Electronics Communications 121

Martech Series

SEPTEMBER 8, 2022

Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. By combining content data with Evergent’s existing household and user information, media and entertainment providers can improve the customer experience and drive more value from each individual relationship.

Healthcare 84

Healthcare Entertainment MarTech Conversion 84