Martech Series

DECEMBER 27, 2022

Samaaro is an event marketing platform that enables B2B marketers and event professionals to maximize their business growth and ROI when hosting or participating in events. However, generating qualified leads and accurately measuring ROI remains one of the primary challenges for these event marketers.

ROI 82

ROI Marketing Healthcare Education 82

Martech Series

JULY 29, 2022

500, and Best Est. ROI in 2021 by G2 Reviews – has been used by 300,000+ businesses to date. It currently supports clients across verticals including retail, restaurants, automotive, hospitality, healthcare, financial services, and real estate. The post Synup Launches Messenger appeared first on MarTech Series.

Real Estate 89

Real Estate Healthcare Communications Retail 89

Martech Series

OCTOBER 14, 2022

Launched in 2014 with the goal of creating a comprehensive suite of powerful tools that would enable health plans to better engage their members and improve back-office workflows, Zipari ultimately became a leader in consumer experience technology for healthcare payers. I can’t wait to see what comes next.”.

Healthcare 82

Healthcare ROI MarTech Retail 82

Martech

MAY 25, 2023

“There has been an increase in the output that marketing teams are required to bring to the table, and even more focus on metrics and ROI than ever before,” said Brianna Miller, director of marketing and demand generation at healthcare compliance analytics company Protenus, at The MarTech Conference. Get MarTech!

Marketing 111

Marketing Healthcare Communications MarTech 111

Martech Series

JANUARY 10, 2023

Tealium , the largest independent and most trusted customer data platform (CDP), launched its fourth annual State of the CDP report, which comprised a global survey of 1,200 IT, operations, marketing, and data and analytics leaders across industries, including financial services, healthcare, retail, government, and more.

Healthcare 81

Healthcare Cookies Retail ROI 81

Martech Series

OCTOBER 13, 2022

that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. ” Marketing Technology News: MarTech Interview With Jorge Poyatos, Co-founder at Seedtag.

Audience 80

Audience Healthcare Machine Learning Advertising 80

Martech

NOVEMBER 6, 2023

Let’s go to the formula: Customer acquisition cost (CAC) This metric reveals the cost to gain a new customer and is crucial for evaluating marketing efficiency and optimizing outreach for better ROI. Return on investment (ROI) ROI metric is the ultimate measure of success, indicating if your efforts boost profits or drain the budget.

Marketing 132

Marketing ROI A/B Testing Conversion 132

Martech

JANUARY 17, 2024

Kirsten Schlau, director and Salesforce Marketing Cloud practice lead at martech consultancy Sercante, saw one such implementation go up in smoke when a client she advised acquired a new company. That’s impacting ROI for the organization as a whole, and probably the CEO had no clue,” Schlau said. Get MarTech! In your inbox.

Communications 119

Communications MarTech Healthcare Conversion 119

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Click here to download! Product overview.

ROI 131

ROI Machine Learning Conversion Rate Healthcare 131

Martech

SEPTEMBER 21, 2021

based business owners (companies employing up to 200 people) across various industries – financial services, home services, healthcare, real estate, legal services, automotive, and advertising agencies. The key to overcoming the budget hurdle is to prove ROI – and quickly. How do we know? We recently surveyed 600 U.S.-based

Agency 120

Agency Marketing ROI Communications 120

Martech

OCTOBER 9, 2024

Status : Live Applicable HubSpot Hubs : Marketing Hub Applicable HubSpot Tiers: Enterprise Easily measure marketing impact with Campaigns ROI Reporting What’s new : HubSpot’s Campaigns ROI reporting now allows you to track campaign effectiveness by calculating ROI using campaign spend and revenue from closed-won deals.

Real Estate 128

Real Estate ROI Education Healthcare 128

Martech

MAY 22, 2024

In the context of martech tools like CRMs, CDPs and marketing automation platforms, data quality means the data in these systems is: Accurate: Information like contact details, purchase history and preferences are correct and up-to-date. When you feed a system bad data, you get a mess on the other end. Sounds great, right?

Marketing 122

Marketing MarTech Conversion Rate Healthcare 122

Martech Series

NOVEMBER 25, 2022

Many industries—banking, healthcare, and government sectors, to name a few—rely on information accessibility (and security) for day-to-day operations. Unfortunately, this leaves room for manual data entry errors and bottlenecks—ultimately threatening ROI and company security. Digital Transformation Across Industries.

Machine Learning 91

Machine Learning Healthcare ROI MarTech 91

Martech

FEBRUARY 24, 2022

Below you will find a list of 19 call analytics vendors that we profiled in the latest MarTech Intelligence Report on enterprise call analytics platforms. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. CallRail’s platform (via Callrail). Product overview. Target customers.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

Martech

OCTOBER 21, 2021

By tracking inbound calls from their sources, call analytics platforms provide an important link between online and offline channels, and allow marketers to more accurately measure the ROI of their multichannel marketing campaigns. Martech ecosystem integration. appeared first on MarTech. Data privacy compliance.

Machine Learning 122

Machine Learning Marketing Conversion SEO 122

Martech Series

OCTOBER 5, 2022

The marketing imperative: Focus on media efficiency and measurable ROI. These include pre-built insights for healthcare, automotive, senior care, home services, insurance, and more. Marketing Technology News: MarTech Interview with Austin Harrison, CEO at Northbeam.

Conversion Rate 84

Conversion Rate Healthcare Conversion Finance 84

Martech Series

FEBRUARY 22, 2023

Marketing Technology News: MarTech Interview With Jessica Gilmartin, Chief Marketing Officer at Calendly If you’re looking for new ways to engage with your target audience and drive a higher ROI across your overall marketing efforts, CTV could be the answer – here’s why.

Click Through Rate 90

Click Through Rate Impressions ROI Audience 90

Martech

NOVEMBER 15, 2021

Below you will find a list of 6 notable vendors that we profiled in the latest MarTech Intelligence Report on marketing attribution and predictive analytics tools. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. Full Circle Insights. Click here to download! Marketing Evolution.

Marketing 119

Marketing Machine Learning ROI Cookies 119

Martech

MAY 23, 2022

This powerful integration empowers marketers to create customized cross-channel experiences for healthcare professionals (HCP). There is the potential to simplify your martech stack and also take advantage of features like chat engagement data to generate relevant ads to get more ROI from your paid ad strategy. Why we care.

Communications 99

Communications Conversion Healthcare MarTech 99

Martech Series

SEPTEMBER 28, 2022

Boosting ROI of course, but also delivering superior CX through self-service and easy escalation to agents. Marketing Technology News: MarTech Interview with Etai Beck, CEO at Folloze. Merging our voice solution with ServiceNow’s Virtual Agent Designer provides yet another way to do so. This is uniquely powerful.”.

Healthcare 76

Healthcare Conversion ROI MarTech 76

Martech

SEPTEMBER 28, 2021

Pre-built connections to martech/ad tech platforms. Marketers in the highly regulated healthcare market must follow Health Insurance Portability and Accountability Act (HIPAA) and Health Information Technology for Economic and Clinical Health Act (HITECH) regulations. Improved marketing ROI. appeared first on MarTech.

Cookies 126

Cookies Mobile Ads GDPR Ad Tech 126

Martech Series

JUNE 22, 2022

Marketing Technology News: MarTech Interview With Jenn Chen, President and Chief Revenue Officer at Connatix. A single connector has a major healthcare organization saving $300K per year from application reconciliation. An industrial equipment retailer maximized ROI by creating a direct connection to Salesforce in just four days.

Machine Learning 81

Machine Learning Healthcare ROI MarTech 81

Martech

DECEMBER 7, 2021

And low adoption rates lead to low return on investment (ROI). And the low ROI leads to uncomfortable questions when budget leaders ask why your team is spending so much on software no one uses or isn’t creating value for the business. The post How to align your tech stack with your organization appeared first on MarTech.

ROI 105

ROI Healthcare GDPR Communications 105

Martech

OCTOBER 11, 2024

This is especially important in retail, healthcare and finance industries, where protecting customer information is essential. For CMOs tasked with demonstrating ROI, edge computing can deliver better experiences without breaking your budget. Evaluate what you already have You don’t necessarily need new martech or infrastructure.

Machine Learning 78

Machine Learning Retail Communications Healthcare 78

Martech Series

NOVEMBER 9, 2022

“Our exclusive focus on intelligent data activation for life sciences has enabled us to transform contextual engagement in healthcare and win recognition from important industry analysts, such as Everest Group, as well as grow market share.”. Marketing Technology News: MarTech Interview with Heidi Arkinstall, CMO at G-P.

Pharmaceuticals 52

Pharmaceuticals Healthcare ROI MarTech 52

Martech

FEBRUARY 3, 2023

The group leads with wellness, ethics, and safety which is a refreshing change from many other tech events that are more focused on ROI and business outcomes. Get MarTech! The post Top 10 immersive marketing events of 2023 appeared first on MarTech. In your inbox. Subscribe Processing.

Marketing 107

Marketing Public Relations Healthcare Finance 107

Martech

FEBRUARY 3, 2023

The group leads with wellness, ethics, and safety which is a refreshing change from many other tech events that are more focused on ROI and business outcomes. Get MarTech! The post Top 9 immersive marketing events of 2023 appeared first on MarTech. In your inbox. Subscribe Processing.

Marketing 98

Marketing Public Relations Healthcare eCommerce 98

Martech Series

OCTOBER 21, 2022

– Enables healthcare marketers to easily create personalized and engaging email campaigns that are HIPAA compliant –. These new Paubox Marketing features are designed to empower healthcare marketers to easily create engaging campaigns that deliver a strong return on investment (ROI).

Healthcare 86

Healthcare Marketing ROI MarTech 86

Martech Series

OCTOBER 7, 2022

By delivering personalized messages and offering to more customers via WhatsApp, the lifestyle digital commerce brand saw a 10x increase in ROI, clocking $500,000 in sales in just a month. Marketing Technology News: MarTech Interview With Anders Rantzau Rasmussen, CCO at Passendo. NoBroker has seen 20x annualized ROI along with a 2.8x

Conversion 81

Conversion Healthcare ROI Communications 81

Martech Series

DECEMBER 7, 2022

Two-thirds (64.6%) of respondents say increasing the return on investment (ROI) from data and analytics investments is critical, with 40% stating that investments to date have not achieved the desired results. Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace.

Healthcare 52

Healthcare Information Technology ROI MarTech 52

Martech

SEPTEMBER 4, 2024

In Doña Ana County, New Mexico, most individuals within this group are aged 20-60, with a median age of 30, and work in sectors like agriculture, education, healthcare and social assistance. In our case, we know social media and mobile platforms are powerful engagement mediums with high ROI. Processing.

Geo targeting 124

Geo targeting Communications Education Conversion Rate 124

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing 126

Marketing Manufacturing Communications Healthcare 126