Fuel Lines

JUNE 10, 2015

When I was on the editorial side of a healthcare magazine, I never ceased to be amazed at some of the obviously inappropriate pitches PR people sent my way. If you wanted to reach Chicago-area healthcare providers, our magazine could help you do so.

Public Relations 275

Public Relations Agency Healthcare Communications 275

Martech Series

JULY 28, 2022

DRUID, a market leader in conversational AI solutions, has finalized a new conversational healthcare project with private medical network Regina Maria, with the help of specialized healthcare technology solution provider Infermedica. Marketing Technology News: A Marketer’s Guide To Developing Social Media Mitigation Strategies. “In

Healthcare 89

Healthcare Conversion MarTech Education 89

Martech Series

JULY 5, 2022

Healthcare marketing leader Lasso launches a new Prebid.js Lasso announced the launch of their Publisher Suite in May of this year, continuing their mission to become the world’s first, true end-to-end operating system for healthcare marketing and analytics.

Header Bidding 76

Header Bidding Healthcare CPM Audience 76

Seth Godin

MARCH 13, 2025

We didn’t notice it happening, but we’ve sorted the people, the ideas, the media, the culture, healthcare, even which lake to go fishing on. Incrementally, slowly then all at once, we’ve multiplied the sorting and directory building of our world. Serendipity used to be normal, now it’s rare.

Healthcare 82

Healthcare Media 82

AdExchanger

FEBRUARY 19, 2025

In todays day and age, a robust healthcare media mix covers a variety of channels, including television, digital, social media, audio, out-of-home and others, all dedicated to one goal: targeting the right audience at the right time with the right message.

Healthcare 87

Healthcare Audience Media 87

Martech

AUGUST 22, 2024

CEO and co-founder Alex Wiltschko believes giving computers the ability to process scent can help with healthcare. It includes tools for SEO, social media , and email marketing , along with a unified inbox for customer message management. GoDaddy’s Digital Marketing is an all-in-one product for managing marketing efforts.

MarTech 115

MarTech Healthcare SEO Conversion 115

Martech Series

JUNE 15, 2022

DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, announced the significant adoption of its patented, award-winning advertising campaign measurement and optimization technology, DeepIntent Outcomes.

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

Digiday

JANUARY 12, 2025

In the age of social media-driven, viral trends, brands often look to platforms like TikTok to strike gold with the algorithm and reach a massive audience. As social media fragmentation continues and the TikTok ban looms even nearer, the concept of virality may soon shift, making it an even less realistic goal than before.

Healthcare 86

Healthcare Media Audience Marketing 86

Fuel Lines

JULY 8, 2016

Agencies need three things for new business success: Positioning Marketing Network Learn how Jamie Dunham and her Brand Wise group developed their own agency positioning – Marketing to Women , and how they use social media to tell their story.

Agency 255

Agency Healthcare Marketing Advertising 255

Fuel Lines

JULY 27, 2016

Since 2007, I’ve pioneered the use of social media, content and inbound marketing strategies specifically for agency new business. More About AMI The Agency Management Institute (AMI), offers training and an agency owner network for small to midsize advertising, digital, marketing, media and PR agencies.

Agency 235

Agency Healthcare Media Conversion 235

Digiday

FEBRUARY 24, 2025

Our respondents work across several industries, including retail, beauty, food/grocery and healthcare. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Healthcare 68

Healthcare Food Advertising Marketing 68

More About Advertising

JULY 2, 2021

Healthcare used to be one of those things that agencies did – but no-one wanted to talk about it much (although the money was reportedly good) or work on it. But, as the world tiptoes out of the pandemic, healthcare has become the new black – and not just for agencies. The airwaves are awash.

Healthcare 64

Healthcare Agency Advertising Finance 64

Agility Ads

APRIL 14, 2022

Location matters even more in healthcare than in other industries. Take a moment to learn more about how marketing for healthcare should focus on location and the benefits it brings. Location matters in healthcare because it helps to drive customer awareness and, in turn, increase conversion rates. Why Does Location Matter?

Healthcare 52

Healthcare Marketing Conversion Rate Brand Awareness 52

Basis

DECEMBER 1, 2023

In addition to adapting to these factors specific to the healthcare industry, advertisers in the space are making substantial changes to meet the demands of the digital advertising world, including Google’s long-delayed deprecation of third-party cookies in Chrome in the second half of 2024. OK, great,” some healthcare marketers might say.

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52

Basis

DECEMBER 5, 2022

Online healthcare delivery soared in 2020, and health and pharma advertising budgets followed suit. As we look to the future, one of the biggest topics in healthcare is going to continue to be—yep, you guessed it! Digital ad spend will reach $15.84 On one side: more and more people are prioritizing their data privacy rights.

Healthcare 52

Healthcare Marketing Education Conversion 52

MNTN

JANUARY 31, 2025

” Amanda Tordanato Senior Digital Advertising Manager, Closed Loop Results JASE Medical Healthcare brand JASE Medical produces emergency medical kits for a variety of use cases. ” Caitlin Perry Media Strategist, Sticker Mule Results Ready to find your perfect (audience) match?

Healthcare 98

Healthcare Fashion Audience Impressions 98

Ad Tech Daily

OCTOBER 11, 2024

Leveraging M3 MI’s (formerly Kantar Media Healthcare Research) self-reported, survey-based healthcare data, Simulmedia’s enhanced offering provides pharma marketers with future-proof, privacy-compliant targeting across streaming TV.

Healthcare 97

Healthcare Audience Ad Tech Marketing 97

Martech

SEPTEMBER 16, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you lead marketing operations for an enterprise healthcare company that has an app. What is MMP and how can it be used to drive bookings on the mobile app as well as through online bookings on the web?

Healthcare 62

Healthcare A/B Testing Conversion Rate Conversion 62

Ad Rants

DECEMBER 14, 2022

However, Hawke Media is one of the few that bucks the system. Hawke Media offers unique month-to-month, "outsourced CMO" contracts. Automated Social Media Tech Platforms. Nowhere is consumer trending behaviors more evident than on social media. Social media tools can also help you deploy messaging at appropriate times.

Healthcare 176

Healthcare Media Marketing Agency 176

Basis

OCTOBER 19, 2022

Today, we’re exploring the issue of digital misinformation, why healthcare marketers should care, and what they can do to protect themselves from its implications. In an increasingly digital world, more and more people are turning to the internet to meet their healthcare needs. Oh, and very personal healthcare choices?

Healthcare 52

Healthcare Marketing Media Advertising 52

Basis

JANUARY 24, 2024

For healthcare and pharmaceutical advertisers, this shift adds yet another layer of targeting and measurement complexity to an industry that is already wrought with privacy-related regulations. One cookieless solution that will be particularly useful in the health and pharma space is healthcare provider (HCP) targeting.

Pharmaceuticals 52

Pharmaceuticals Healthcare Advertising Cookies 52

Ad Tech Daily

OCTOBER 28, 2024

In partnership with PurpleLab, new solution connects digital advertising to actual patient visits, addressing critical measurement challenges in the healthcare industry NEW YORK, NEW YORK – Global programmatic media partner MiQ today announced the launch of its Hospital & Doctor Influence (HDI) measurement solution.

Healthcare 96

Healthcare Marketing Ad Tech Media 96

Digiday

JULY 11, 2023

is healthcare due to HIPAA regulations, requiring the careful selection of data management and analytics vendors and a wealth of additional internal processes for compliance. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. including Montana’s recent TikTok ban.

Healthcare 53

Healthcare Marketing Advertising Media 53

Digiday

MAY 2, 2024

Healthcare and pharmaceutical advertisers such as Gilead Sciences are injecting more and more of their media budgets into the creator economy. Brand advertisers in the health and pharma sector are some of the biggest-spending clients on media agency books. In the past, though, they’ve steered clear of influencer marketing.

Pharmaceuticals 96

Pharmaceuticals Healthcare Advertising Marketing 96

Fuel Lines

JANUARY 10, 2019

Owners of small to midsize advertising, digital, media agency and PR agency’s need to WRITE. Owners of small to midsize advertising, digital, media agency and PR agency’s need to WRITE! This isn’t a new discovery for me. Since starting my new business consultancy, I’ve written my way into a thriving business.

Agency 222

Agency Healthcare Manufacturing Audience 222

Martech Series

SEPTEMBER 20, 2022

Data feeds from Good-Loop will enable advertisers that use IAS’s media quality platform to closely monitor and reduce the environmental impact of their ads throughout the entire campaign lifecycle. The partnership is a major step forward to further decarbonize digital media.”

Healthcare 74

Healthcare Media Advertising CPM 74

Basis

OCTOBER 17, 2022

Since its debut in 2010, the marketing technology LUMAscape has served as a symbol of both the innovation and the complexity that have come to characterize the digital media and marketing space. The Causes of Media Complexity. Simultaneously, marketers engage an average of six media vendors for a typical campaign.

Media 97

Media Marketing Healthcare Manufacturing 97

Martech Series

JULY 26, 2022

Tealium for Pharma utilizes deep integration technology and partnerships to deliver an enhanced customer journey in one of healthcare’s most vital sectors. ” Marketing Technology News: A Marketer’s Guide To Developing Social Media Mitigation Strategies.

Healthcare 97

Healthcare Pharmaceuticals Communications MarTech 97

Basis

DECEMBER 4, 2024

The Rise of Commerce Media : Retail media was the fastest growing digital advertising segment in 2024, and lots of other verticals have taken notice. As the broader commerce media landscape expands and fragments, advertisers for organizations of all kinds must evaluate if and how to tap in.

Advertising 94

Advertising Retail Pop-Up Media 94

Digiday

MARCH 19, 2024

The Digiday Media Buying and Planning Awards recognize the most successful companies, campaigns and technologies in the modern media landscape. This partnership underscores a commitment to delivering efficient, forward-thinking strategies that provide CVS competitive advantages in the healthcare industry.

Machine Learning 87

Machine Learning Media Healthcare Impressions 87

Ad Monsters

MAY 8, 2023

If you’re anything like me, you have familiarized yourself with TransUnion over your obsession with checking your credit report, but now it looks like the credit reporting company is taking its talents in a new direction, healthcare marketing. YY: How does Datavant help organizations securely connect health data? MS: The U.S.

Healthcare 98

Healthcare Pharmaceuticals Audience ROI 98

Martech Series

JULY 14, 2022

Medallia expands its healthcare solution with the addition of CAHPS for MIPS survey administration to help organizations meet regulatory requirements and improve patient experience. Survey results are publicly reported on the Care Compare website to support Medicare beneficiaries in making objective and meaningful healthcare decisions.

Healthcare 95

Healthcare MarTech Marketing Media 95

More About Advertising

APRIL 10, 2020

Unilever’s Dove is putting a new face on its ‘Real Beauty’ mantra, with ‘Courage is beautiful,’ showing healthcare workers bearing the marks of the protective equipment they need to wear treating Covid-19 patients. And the attendant exhaustion.

Healthcare 126

Healthcare Finance Media Agency 126

Martech

OCTOBER 13, 2021

ActionIQ brings its CDP to healthcare. Enterprise CDP ActionIQ announced today that it is available to the healthcare vertical, having completed the compliance audit for Health Insurance Portability and Accountability Act (HIPAA) Type 1 standards. Read more here. Why we care. Given the scale of the U.S.

Healthcare 111

Healthcare MarTech Communications Retail 111

Martech Series

SEPTEMBER 6, 2022

Axle AI and Archiware are announcing the deployment of dozens of sites worldwide for axle ai’s integration with Archiware P5 media archiving software. axle ai 2022, the company’s flagship AI-powered media management solution, can catalog and tag nearly any media on any combination of on-premise and cloud storage.

Media 87

Media Healthcare MarTech Conversion 87

Martech Series

FEBRUARY 8, 2023

The company covers several industries, including E-Commerce, Food & Restaurants, Hospitality and Hotels, Education, Sports, blockchain, Social Media, Tourism, Logistics, Federal, Healthcare, Financial, and many others. With this combination of services, an SME can digitally establish a reputation for itself.

Media 90

Media Healthcare Food Education 90

More About Advertising

MAY 26, 2021

Philips, now primarily a maker of healthcare kit, has awarded its creative, media and PR business to Omnicom. WPP’s Ogilvy loses creative and Dentsu most of the media business although it retains domestic appliance brands, now owned by private equity. Omnicom’s TBWA will handle creative, OMD media.

Media 59

Media Healthcare Advertising Finance 59