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Illustrated by InMobi | Learn How MFine Partnered with InMobi to Drive Purchase Consideration for Healthcare on Mobile

InMobi

MFine is an AI-driven, on-demand holistic healthcare platform that provides its users across India with access to virtual consultations, diagnostics, medicines, and care programs from the country’s top healthcare providers. Learn more about the impactful campaign from our Illustrated by InMobi infographic.

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How a startup pet health company is using direct mail to break through the noisy digital landscape

Digiday

As more people are working from home, subscription-based pet healthcare startup Fuzzy, is leveraging direct mail to reach those people and ultimately boost brand awareness. At present, Fuzzy’s strategy is to send direct mail advertisements on a monthly basis, reserving daily ads for retargeting interested shoppers.

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Funnel Fuel: CTV Proves a Successful Performance Marketing Channel

MNTN

Brands See Success With Both Prospecting and Retargeting Campaigns. Not only are they using CTV as an awareness channel to create demand, they’re also creating lower funnel campaigns (like retargeting).” – Tim Edmundson, Director of Content & Research at MNTN. Retargeting Campaigns on CTV.

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Martech’s moment of truth: Why product excellence beats slick sales pitches

Martech

One scathing review or a whiff of buyer’s remorse on social media can hurt a company’s reputation faster than a retargeted ad. healthcare providers) Transcendent : Creating a positive ripple effect (e.g., Today’s consumers are digital detectives with a wealth of information at their fingertips.

MarTech 110
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What Can B2B Tech Marketers Do In Times of a Recession?

Martech Series

For advertisers: targeting or retargeting interested prospects, for marketers, reaching out to only those prospects who have shown intent to buy into your product in the recent past can help lower the marketing costs and resources associated with running too many brand campaigns. appeared first on MarTech Series.

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How to optimize sales and marketing processes for efficient customer acquisition

Martech

Outbound: Three BDRs send cold emails and communicate with prospects from the marketing and advertising industry, four — with leads from healthcare and pharmaceutical companies, two — with potential clients from financial institutions, etc. Use an omnichannel approach Align all the touchpoints your potential clients have with you.

Marketing 107
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Programmatic Advertising 101: Campaign Targeting Tactics

Basis

Retargeting Depending on the product, it can take several visits before online shoppers decide to make a purchase. To keep consumers engaged, marketers can leverage retargeting to bring them back to a website, maintain their interest, offer additional info, or keep their brand top of mind.