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Advertising Recognizes Faces: Adello Launched New AI-Powered Mobile Advertising Format

Martech Series

Recently, they released #Smileforme, the first AI-driven rich media ad. AI-powered rich media ads can capture users’ attention and simplify interaction. Smileforme is the latest Adello ad creative innovation and the first AI-powered ad media in the industry.

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11 Companies That Are Doing Mobile Advertising Right in 2019

Single Grain

Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. It also won an award at the Effective Mobile Marketing Awards (EMMA) for Most Effective Rich Media Campaign in 2017.

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The WIR: ProSieben’s Ad Revenues Fall, Google Moves into FAST, and the FTC Prepares a Crackdown on Data Collection in Advertising

VideoWeek

Traditionally focused on rich media formats, Kargo announced plans to build an ad-supported video player for publishers “with the ultimate goal of creating a marketplace of advertising opportunities and content from content creators.” Publicis and Meta Find Lookalike Audiences Perform Best for Healthcare Marketing.

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11 Mobile Advertising Types to Improve Your ROAS

Single Grain

Social media app ads are the most famous example: So much so, in fact, that 65% of mobile app ad spend goes to TikTok and Instagram advertising. But users can advertise on any app – including news, shopping, entertainment, fitness, education, banking, healthcare, games, messaging, and more.

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Native Ads and Push Notifications Campaigns: Affiliates Complete Checklist

Lemonads

As for native ads, some of the best performers include education, financial services, technology, healthcare, luxury goods, and other industries that benefit from storytelling and long-form ads. Alluring and Appropriately-Sized Creatives Rich media push notifications can feature images and other creative elements.

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Adbeat Review: An Innovative Take on Competitive Intelligence and Analysis

Lemonads

Furthermore, Adbeat is suitable for a wide range of verticals including e-commerce, healthcare, nutra, finance, gaming , and fashion. You can see a video, image, text, and rich media adverts from any advertiser, network, or publisher.

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How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

For example, Pond’s, a brand well-known for their healthcare and beauty products, partnered with InMobi to develop the “world’s first face detection augmented reality rich media mobile ad” that delivers a unique, immersive brand experience to customers. .