The Ad Tech Blog

OCTOBER 16, 2024

Understanding bias mitigation is crucial for enhancing ROI in AI applications. By reducing biases, these systems can improve the effectiveness of AI-driven advertising strategies, ultimately enhancing ROI. This can ultimately impact ROI and customer satisfaction. This can ultimately impact ROI and customer satisfaction.

ROI 130

ROI Communications Healthcare Finance 130

Martech Series

DECEMBER 27, 2022

Samaaro is an event marketing platform that enables B2B marketers and event professionals to maximize their business growth and ROI when hosting or participating in events. However, generating qualified leads and accurately measuring ROI remains one of the primary challenges for these event marketers.

ROI 82

ROI Marketing Healthcare Education 82

Martech Series

OCTOBER 14, 2022

Launched in 2014 with the goal of creating a comprehensive suite of powerful tools that would enable health plans to better engage their members and improve back-office workflows, Zipari ultimately became a leader in consumer experience technology for healthcare payers. I can’t wait to see what comes next.”.

Healthcare 82

Healthcare ROI MarTech Retail 82

Martech Series

OCTOBER 13, 2022

that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. AdTheorent Health, a division of AdTheorent Holding Company, Inc. Key benefits of AdTheorent Health Audiences: Highly customizable.

Audience 80

Audience Healthcare Machine Learning Advertising 80

Agility Ads

MARCH 18, 2022

Healthcare advertising is essential now that patients have more options than ever before. This helps improve your ROI on advertising dollars because there’s no longer any wasted advertising budget spent on showing ads to consumers who aren’t in your target audience. How Can You Use Programmatic Advertising in Healthcare Advertising?

Healthcare 52

Healthcare Advertising ROI Audience 52

Martech Series

JANUARY 10, 2023

Tealium , the largest independent and most trusted customer data platform (CDP), launched its fourth annual State of the CDP report, which comprised a global survey of 1,200 IT, operations, marketing, and data and analytics leaders across industries, including financial services, healthcare, retail, government, and more.

Healthcare 81

Healthcare Cookies Retail ROI 81

Martech Series

JULY 29, 2022

500, and Best Est. ROI in 2021 by G2 Reviews – has been used by 300,000+ businesses to date. It currently supports clients across verticals including retail, restaurants, automotive, hospitality, healthcare, financial services, and real estate. Synup’s next-generation platform – recognized in the Inc.

Real Estate 89

Real Estate Healthcare Communications Retail 89

Martech

APRIL 8, 2022

Healthcare and online retail have performed well throughout the pandemic, whilst financial services, property, and travel have lagged the most. Fueled by the change in pandemic-driven changes in consumer behavior, it has been embraced by companies because the ROI is easier to measure. Why we care.

Marketing 112

Marketing Healthcare ROI Retail 112

Martech Series

NOVEMBER 15, 2022

Marketing in the modern-day scenario is meant to be more performance and ROI driven and for brands that still attribute too many vanity metrics or vanity processes to their marketing efforts, now is as good a time as any to begin tightening overall marketing processes as well as measurement tactics. appeared first on MarTech Series.

ROI 89

ROI Marketing MarTech Healthcare 89

Martech

OCTOBER 9, 2024

Status : Live Applicable HubSpot Hubs : Marketing Hub Applicable HubSpot Tiers: Enterprise Easily measure marketing impact with Campaigns ROI Reporting What’s new : HubSpot’s Campaigns ROI reporting now allows you to track campaign effectiveness by calculating ROI using campaign spend and revenue from closed-won deals.

Real Estate 97

Real Estate ROI Education Healthcare 97

Martech

NOVEMBER 6, 2023

Let’s go to the formula: Customer acquisition cost (CAC) This metric reveals the cost to gain a new customer and is crucial for evaluating marketing efficiency and optimizing outreach for better ROI. Return on investment (ROI) ROI metric is the ultimate measure of success, indicating if your efforts boost profits or drain the budget.

Marketing 114

Marketing ROI A/B Testing Conversion 114

Martech Series

NOVEMBER 25, 2022

Many industries—banking, healthcare, and government sectors, to name a few—rely on information accessibility (and security) for day-to-day operations. Unfortunately, this leaves room for manual data entry errors and bottlenecks—ultimately threatening ROI and company security. Digital Transformation Across Industries.

Machine Learning 91

Machine Learning Healthcare ROI MarTech 91

Martech

NOVEMBER 18, 2021

This news will allow Conductor to help companies increase traffic, conversions, and ROI from organic search. The funding will enable Conductor to invest more in product innovation and deliver industry-leading support to clients ranging from healthcare to retail and finance.

SEO 102

SEO Healthcare Finance ROI 102

Martech

JANUARY 10, 2023

To maximize ROI, it’s crucial for marketers to: Consider more than just price when buying martech. Today, many industries use APIs, including finance, healthcare, retail and transportation. Advises on topics such as budgeting for investments in new technologies and measuring ROI from existing solutions.

MarTech 103

MarTech ROI Healthcare Finance 103

Martech Series

OCTOBER 5, 2022

The marketing imperative: Focus on media efficiency and measurable ROI. These include pre-built insights for healthcare, automotive, senior care, home services, insurance, and more. .” Marketing Technology News: Klevu and Trustpilot Team Up to Bring Customer-Centricity to Product Discovery.

Conversion Rate 84

Conversion Rate Healthcare Conversion Finance 84

Martech

FEBRUARY 24, 2022

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

Marketing 97

Marketing Healthcare Conversion Real Estate 97

Single Grain

JUNE 21, 2023

Influencer Marketing Hub ) Ad Costs and ROI LinkedIn Statistics 58% of marketers say LinkedIn posts and ads generate the best value in terms of ROAS. Sprout Social ) 73% of B2B marketers say video had a positive impact on their ROI. Sprout Social ) 73% of B2B marketers say video had a positive impact on their ROI. are female.

Advertising 98

Advertising Marketing CPC ROI 98

Martech Series

NOVEMBER 9, 2022

“Our exclusive focus on intelligent data activation for life sciences has enabled us to transform contextual engagement in healthcare and win recognition from important industry analysts, such as Everest Group, as well as grow market share.”. Marketing Technology News: Tiger Pistol Named to Inc.’s

Pharmaceuticals 52

Pharmaceuticals Healthcare ROI MarTech 52

Martech Series

FEBRUARY 22, 2023

Marketing Technology News: MarTech Interview With Jessica Gilmartin, Chief Marketing Officer at Calendly If you’re looking for new ways to engage with your target audience and drive a higher ROI across your overall marketing efforts, CTV could be the answer – here’s why.

Click Through Rate 90

Click Through Rate Impressions ROI Audience 90

Martech

MAY 25, 2023

“There has been an increase in the output that marketing teams are required to bring to the table, and even more focus on metrics and ROI than ever before,” said Brianna Miller, director of marketing and demand generation at healthcare compliance analytics company Protenus, at The MarTech Conference.

Marketing 85

Marketing Healthcare Communications MarTech 85

Martech

SEPTEMBER 4, 2024

In Doña Ana County, New Mexico, most individuals within this group are aged 20-60, with a median age of 30, and work in sectors like agriculture, education, healthcare and social assistance. In our case, we know social media and mobile platforms are powerful engagement mediums with high ROI.

Geo targeting 92

Geo targeting Communications Education Conversion Rate 92

Martech Series

SEPTEMBER 28, 2022

Boosting ROI of course, but also delivering superior CX through self-service and easy escalation to agents. 3CLogic customers are eager to leverage their investment in the Now Platform to deliver superior customer and employee experience,” explains Denis Seynhaeve, CEO of 3CLogic. This is uniquely powerful.”.

Healthcare 76

Healthcare Conversion ROI MarTech 76

Martech

SEPTEMBER 21, 2021

based business owners (companies employing up to 200 people) across various industries – financial services, home services, healthcare, real estate, legal services, automotive, and advertising agencies. The key to overcoming the budget hurdle is to prove ROI – and quickly. How do we know? We recently surveyed 600 U.S.-based

Agency 80

Agency Marketing ROI Communications 80

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco.

ROI 111

ROI Machine Learning Conversion Rate Healthcare 111

The Ad Tech Blog

JULY 11, 2024

Users expect personalized and relevant ads, and advertisers demand a high return on investment (ROI) from their campaigns. Broader Applications: Federated learning will be applied in various industries beyond advertising, such as healthcare and finance. More Information What is Federated Learning in digital advertising?

Ad Targeting 130

Ad Targeting Machine Learning Ad Tech GDPR 130

Martech

JANUARY 17, 2024

That’s impacting ROI for the organization as a whole, and probably the CEO had no clue,” Schlau said. For example, if the organization is in the healthcare industry, a new marketing platform might be used to reduce the number of dropped appointments, saving lost revenue with every appointment it saves.

Communications 95

Communications MarTech Healthcare Conversion 95

Digiday

NOVEMBER 17, 2022

Contentgine & Quarry – Driving Smarter Campaigns and ROI. Lasso – Omnichannel Campaign Measurement for Healthcare. How the Detroit Lions Monetized the NFL Draft with Tagboard’s Cloud Production Platform. Best Content Management System. SIDEARM Sports. Best Content Marketing Platform. Best Cookieless Identification Technology.

A/B Testing 77

A/B Testing Ad Server Native Advertising Data Management Platform 77

MNTN

AUGUST 5, 2024

Types of Ad Networks Ad networks are classified into one of the following types: Vertical Ad Network A vertical network specializes in a specific niche or industry, such as healthcare, technology, or travel. Targeting can promote a better return on investment (ROI) by cutting down on waste and focusing on high-quality prospects.

Ad network 52

Ad network Ad Exchange Ad Space Audience 52

MNTN

AUGUST 5, 2024

Types of Ad Networks Ad networks are classified into one of the following types: Vertical Ad Network A vertical network specializes in a specific niche or industry, such as healthcare, technology, or travel. Targeting can promote a better return on investment (ROI) by cutting down on waste and focusing on high-quality prospects.

Ad network 52

Ad network Ad Exchange Ad Space Audience 52

Martech Series

JUNE 22, 2022

A single connector has a major healthcare organization saving $300K per year from application reconciliation. An industrial equipment retailer maximized ROI by creating a direct connection to Salesforce in just four days. Using Reltio Integration Hub, customers are realizing tangible value by lowering costs.

Machine Learning 81

Machine Learning Healthcare ROI MarTech 81

Single Grain

SEPTEMBER 7, 2023

Interactive Tools & Calculators: For industries that deal with numbers, such as finance or real estate, an interactive ROI calculator or mortgage estimator can be a game-changer. For example, a masterclass on “Advanced AI Algorithms for Healthcare” would attract professionals in the intersection of tech and health.

Healthcare 52

Healthcare Real Estate Audience Conversion Rate 52

Martech

MAY 22, 2024

Reduced campaign waste: Eliminating irrelevant or duplicate contacts helps campaigns reach the right audience, reducing wasted spend and improving ROI. Better personalization: Richer and more complete customer profiles enable personalized messaging across channels (email, social media, etc.), leading to higher engagement and conversion rates.

Marketing 83

Marketing MarTech Conversion Rate Healthcare 83

Martech

OCTOBER 11, 2024

This is especially important in retail, healthcare and finance industries, where protecting customer information is essential. For CMOs tasked with demonstrating ROI, edge computing can deliver better experiences without breaking your budget. Security is a big plus, too. And then there’s cost.

Machine Learning 64

Machine Learning Communications Retail Healthcare 64

Martech

DECEMBER 7, 2021

And low adoption rates lead to low return on investment (ROI). And the low ROI leads to uncomfortable questions when budget leaders ask why your team is spending so much on software no one uses or isn’t creating value for the business. Software adoption matters to businesses and frequently has a measurable effect on the bottom line.

ROI 89

ROI Healthcare Communications GDPR 89

Martech Series

OCTOBER 21, 2022

– Enables healthcare marketers to easily create personalized and engaging email campaigns that are HIPAA compliant –. These new Paubox Marketing features are designed to empower healthcare marketers to easily create engaging campaigns that deliver a strong return on investment (ROI).

Healthcare 86

Healthcare Marketing ROI MarTech 86

OpenX

FEBRUARY 1, 2022

Her work experience includes CPG brand management, healthcare marketing, consumer insights and consumer data product management. Finally, be sure to evaluate the ROI of the investment required – is it worth it? OpenX: What emerging trends are you most excited about today? .

Cookies 52

Cookies ROI Healthcare Finance 52

Single Grain

JANUARY 11, 2024

The underlying assumption is that the return on investment ROI will be low, making the venture less appealing. Contrary to this popular belief, consumers in emerging markets are indeed spending money, and they’re doing so in a manner that defies the stereotypes.

Marketing 52

Marketing Electronics Healthcare ROI 52