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A year after its rebrand, Meta forges new bonds to shift its VR strategy beyond the social advertising era

Digiday

However, Nadella’s guest appearance — in addition to other newly announced partnerships with enterprise giants such as Accenture, Adobe and Autodesk — are all interpreted as signals for how Meta hopes to reinvent itself to rely on more than social advertising. VR beyond advertising.

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100+ LinkedIn Advertising Statistics to Improve Your B2B Marketing Campaign

Single Grain

Influencer Marketing Hub ) LinkedIn is the most popular B2B advertising platform. Oberlo ) LinkedIn advertising is available in 19 languages. Sprout Social ) LinkedIn is responsible for 50% of social media traffic for B2B websites and blogs. Sprout Social ) 4 of 5 LinkedIn users drive business decisions.

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What is call analytics and how does it deliver key insights to marketers?

Martech

Native social analytics integration. Call analytics platform vendors are leveraging the growth in native social advertising and click-to-call to more seamlessly integrate social media and call analytics. Most vendors offer Facebook and Instagram call tracking to attribute calls back to social media ads.

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Innovations in Search and Social Advertising

Basis

The update is likely meant to help Google compete for social advertising dollarsGoogle touts Demand Gen campaigns as ideal for social advertisers thanks to the reported trustworthiness of YouTube ads and the fact that consumers frequently use the platform to research products and brands.