Single Grain

JULY 31, 2019

54% of mobile gamers said they'd rather watch video ads if this leads to in-game rewards. In a study, gamified ads had engagement rates nearly 6% higher than non-gaming ads, and saw a 28.8% for standard ads). Dive Deeper: 8 Tips for Successful Mobile Video Advertising. of mobile users in the U.S. 23% of U.S.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

VideoWeek

AUGUST 12, 2022

US Video Advertisers are Increasingly Going ‘YouTube Only’ Out of all US advertisers who are investing in video advertising, the proportion who are only buying video ads on YouTube is increasing, according to eMarketer. Publicis and Meta Find Lookalike Audiences Perform Best for Healthcare Marketing.

Advertising 98

Advertising GDPR Banner Healthcare 98

Digiday

JUNE 27, 2022

Mobile app Uproad is looking to boost brand awareness by educating consumers on its offering via digital billboards and new digital video ads. As previously reported by Digiday, startup brands such as Andie swimwear, JUDY emergency kits, dining app Seated and virtual healthcare app K Health have all launched OOH campaigns recently.

Education 68

Education Brand Awareness Healthcare Audience 68

Digiday

OCTOBER 4, 2022

Best Marketing Analytics Platform ActionIQ CX Hub helps global media company to deliver personalized, consistent customer experience across all its brands AppsFlyer Known x JUST Egg Lasso – Omnichannel Campaign Measurement for Healthcare Pecan Piano – Piano Analytics.

Viewability 69

Viewability Healthcare A/B Testing Food 69

Single Grain

AUGUST 7, 2023

These advertisements can take various forms, including: Banner Ads : Displayed at the top or bottom of an app or mobile website. Interstitial Ads : Full-screen ads that appear between different pages or sections of an app or mobile website. Video Ads : Short video clips promoting a product or service.

Advertising 52

Advertising Mobile Ads Banner Video Ads 52

Brid.tv

APRIL 11, 2024

This applies across all industries, such as healthcare, where HCP online engagement is vital in delivering valuable information and resources to healthcare professionals (HCPs). Receive Premium Demand from high-quality partners, and let experts manage your ad stack with our Managed Ads service.

Media 52

Media Healthcare Audience CPM 52

VideoWeek

JUNE 24, 2022

Now open for public comment over a 30-day period, IAB US recommends re-examining the 10-second cumulative exposure duration for counting a valid impression, incorporating new advertising formats beyond two-dimensional and video, and defining in-game measurement terms to align with broader cross-channel efforts.

Ad Tech 98

Ad Tech Agency Media Audience 98

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Statista ) Pharma and healthcare account for 11% of the nation’s online advertising spending.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

JUNE 30, 2022

billion healthcare brand and took their lead generation activity to the next level, resulting in a 350% return on investment. Key Services: Understanding business goals and objectives, then mapping out the best digital customer strategy and ad platforms. 5) Include Videos in Your Programmatic Ads.

Agency 52

Agency Advertising Retargeting Conversion 52

Digiday

MARCH 22, 2023

74%: The percentage of 112 publisher pros who say their companies make money from video advertising, with 33% currently getting a small or very small portion of their revenue from video ads, according to Digiday+ Research. But staffers have started using Slack to air their frustrations in recent days.

Media 69

Media Conversion Advertising Healthcare 69

Single Grain

FEBRUARY 21, 2022

Top Clients : Tony Robbins, Sharp Healthcare, National Funding. Related Content You May Also Like: * Are Twitter Ads Worth It in 2022 and Beyond? * How to Launch a TikTok Ads Campaign for E-commerce. Spotify Ads 101: How to Run Successful Audio and Video Ads. Hiring the Right Google Ads Agency.

Agency 52

Agency SEO Conversion Marketing 52

VideoWeek

FEBRUARY 2, 2024

Publicis to Pay $350 Million to Settle Claims Over Role in US Opioids Crisis Publicis Groupe’s healthcare division has agreed to pay $350 million to settle claims that it had played a role in triggering the US’s ongoing opioids crisis through its marketing tactics. Discovery as a currency option last year.

Retail 52

Retail Media Cookies Agency 52

VideoWeek

APRIL 26, 2024

For example, IAB data from earlier this week projected that total US digital video ad spend this year – including all CTV and social video – will hit $63 billion, or roughly $16 billion per quarter. ” Tech’s Ad Spend Pullback Continues for WPP WPP meanwhile posted a 1.6

Non-Profit 52

Non-Profit Cookies Audience Ad Tech 52

Martech

DECEMBER 26, 2024

While these specific updates target government entities and healthcare providers, they set a precedent that other industries should take seriously, said Chad Sollis, CMO for web accessibility platform AudioEye. Brand safety tools do more than ever to evaluate and rate content to avoid placing ads in the wrong context.

Healthcare 120

Healthcare Audience Marketing Media 120

Basis

FEBRUARY 28, 2025

Sofia Petrovsky | Director of Search Media Investment Google Demand Gen Campaigns Just Got a Major Update [:05] THE NEWS: Starting in March, Demand Gen campaigns will gain additional placements and inventory options, including the ability to serve vertical video ads on YouTube Shorts and extend reach through Google Display Network.

Social Advertising 82

Social Advertising Advertising Conversion Media 82