Martech Series

SEPTEMBER 20, 2022

The integration will allow advertisers to seamlessly track and view the end-to-end carbon footprint of their digital ads in a similar way to other crucial metrics such as viewability. ” OMG is the global media agency, responsible for media planning and buying across Sanofi’s consumer healthcare brands.

Healthcare 74

Healthcare Media Advertising CPM 74

Digiday

OCTOBER 4, 2022

Best Marketing Analytics Platform ActionIQ CX Hub helps global media company to deliver personalized, consistent customer experience across all its brands AppsFlyer Known x JUST Egg Lasso – Omnichannel Campaign Measurement for Healthcare Pecan Piano – Piano Analytics.

Viewability 69

Viewability Healthcare A/B Testing Food 69

VideoWeek

JUNE 24, 2022

The Interactive Advertising Bureau (IAB) US released its Intrinsic In-Game (IIG) Measurement Guidelines to address ad viewability, inactivity and fraud for ads that form a seamless part of the gameplay environment. Discovery the first to participate. IAB US Recommends In-Game Measurement Guidelines.

Ad Tech 98

Ad Tech Agency Media Audience 98

VideoWeek

NOVEMBER 10, 2023

Publishers will earn from either video impressions, where the ad is shown for two seconds and meets certain viewability criteria, or video completions, which have to meet the same viewability criteria. Roblox developers can also choose to offer in-game rewards in exchange for video completions.

Video Ads 52

Video Ads Impressions Viewability Media 52

Clearcode

MARCH 17, 2023

The main technical challenges of in-game ads are: Displaying ads that are relevant to the game and are viewable by gamers. Because of these factors, serving and displaying ads in the gaming environment poses a constant and complex technical challenge. Displaying ad dimensions. Adjusting the ads to the changing virtual environment (e.g.

Advertising 52

Advertising Brand Awareness Audience Banner 52