Adweek

SEPTEMBER 5, 2024

The guarantee, which is offered in collaboration with the attention vendor Adelaide, will be effective for impressions measured between Oct. The financial news publisher The Wall Street Journal is offering advertisers a performance guarantee, timed to the upcoming U.S. 15 and Nov.

Advertising 337

Advertising Impressions 337

Adweek

NOVEMBER 7, 2024

Others have grumbled about a lack of clear revenue data, beyond the basic campaign metrics like impressions, conversions, and return on ad spend, making it tough to validate its effectiveness. Some brands have found that TikTok Smart+, launched in October, has delivered inconsistent performance.

Impressions 331

Impressions Conversion 331

Adweek

DECEMBER 19, 2022

For all the impressions the retailer reported, the ad should have generated way more clicks. "[I I asked the retailer] 'Do you measure impressions with [trade body] Media Rating Council standards?'" Marsten said, only to.

Retail 306

Retail Media Impressions Agency 306

Adweek

FEBRUARY 27, 2025

As the platform enters its second year with ads, advertisers have praised the streamer for its robust data offering, impressive reach, and premium content. Prime Video launched its ad-supported tier last January, opening new opportunities for brands looking to reach its massive audience of more than 200 million Amazon Prime subscribers.

Video Ads 288

Video Ads Impressions Audience Advertising 288

Ad Tech Daily

OCTOBER 9, 2024

Brands earn more impressions on TikTok, but Facebook and Instagram Reels deliver double the median click-through rates (CTRs) of TikTok videos. NEW YORK — Emplifi, a leading customer engagement platform, today released data that compares TikTok video ad performance against Facebook and Instagram Reels ads.

Impressions 98

Impressions Click Through Rate Video Ads Ad Tech 98

Adweek

JANUARY 27, 2025

Coffee Mate is launching its first Super Bowl ad, and it's tapped a musical icon that's sure to impress you. Today, the Nestle-owned, non-dairy creamer brand announced that Shania Twain is the voice behind the brand's "Foam Diva" commercial, which was produced by Wieden+Kennedy New York for Super Bowl 59. Twain confirmed the news.

Impressions 320

Impressions 320

Martech

SEPTEMBER 5, 2024

Calculating conversions by 1,000 impressions shows free trials nearly double demos. For non-branded campaigns, demos drove fewer conversions than trials per 1,000 impressions. For branded campaigns, free trials drove 167% more conversions per impression. Obility’s analysis of paid search ads for demos and free trials.

Non-Profit 121

Non-Profit Click Through Rate Impressions Conversion Rate 121

Adweek

APRIL 3, 2024

I'm no Gary Vee, but a recent LinkedIn post about my aversion to timesheets garnered over half a million impressions and sparked a surprisingly spicy debate about client-agency finances. I was curious about the volume of pushback from folks defending the hours-based billing systems that I believe may result in the death of our industry.

Finance 317

Finance Impressions Agency Media 317

Martech

JULY 31, 2024

This was in response to a 74% increase in impression volume. At the same time, those new impressions were relatively cheap, which pushed average CPM down 26% year-over-year in Q2, down from a 3% decline in the previous quarter, according to Tinuiti’s Q2 2024 Digital Ads Benchmark Report.

CPM 115

CPM CPC Click Through Rate Impressions 115

Adweek

JULY 1, 2024

We were impressed with. Publicis Groupe's interconnected cross-agency model, led by Starcom, will now oversee the Danish toymaker's media budget, which is estimated to be worth over $410 million annually per COMvergence. "We

Media 306

Media Impressions Agency 306

Adweek

OCTOBER 12, 2023

Ad buyers are finding that large chunks of impressions spent on Google's artificial intelligence-fueled product, Performance Max (Pmax), are ending up in less desirable places, like on open web inventory and branded search terms.

Impressions 279

Impressions Ad Tech Retail Media 279

Adweek

OCTOBER 25, 2023

In June 2022, GroupM and measurement firm iSpot found that 8% to 10% of impressions on connected TV ran when the. Buyers remain worried that they're paying for ads that are running on TVs that have been turned off, an enduring frustration that is caused by technology issues or, some say, a lack of transparency.

Impressions 325

Impressions 325

Adweek

MAY 22, 2024

One after another, familiar TV characters and talent appeared on screen to flex an impressive catalog of IP across comedies, dramas, theatrical film, news, reality and live sports. At this year's TV upfronts, one of the leading players in streaming opened its event with a video set inside its app's instantly recognizable user interface.

Impressions 289

Impressions 289

Adweek

JUNE 13, 2022

On average, 8-10% of overall streaming impressions were delivered when the TV was off. However, that statistic jumps to 17% when looking solely at impressions delivered.

Impressions 264

Impressions 264

Adweek

JANUARY 19, 2024

If they don't get their plans in place now, political campaigns and brand advertisers will be left scrambling for impressions in the middle of the $10 billion. As we collectively wade into 2024--crafting budgets, plans and strategies for the year ahead--there are two events for which we must prepare: cookie deprecation and the U.S.

Ad Tech 312

Ad Tech Cookies Impressions Advertising 312

Adweek

NOVEMBER 19, 2024

That achievement is all the more impressive considering that few significant news. NBC News' Today has officially completed a hat trick, celebrating three continuous weeks as the No. 1 morning show in total viewers and the advertiser-coveted Adults 25-54 demo.

Impressions 277

Impressions Advertising 277

Adweek

AUGUST 6, 2024

Yokoi shares insights from his impressive 20-year tenure at Unilever, revealing how his diverse.

Media 276

Media Impressions Marketing 276

Adweek

OCTOBER 21, 2022

There is no secret that perception is important in branding, and we cultivate our reality based on those impressions. Great marketers have an uncanny ability to advocate the positive highlights of a brand. They have an incredible gift of engaging with their customers to promote the positive features of their products and services.

Advertising 299

Advertising Impressions Marketing 299

Adweek

APRIL 10, 2023

Across the business world and society as a whole, people have been equal parts amused by its capabilities, excited for its potential and impressed by its iterations like GPT-4. Since its launch in November 2022, ChatGPT, the chatbot developed by OpenAI, has been inescapable.

Impressions 299

Impressions Marketing 299

Adweek

JANUARY 25, 2024

There has been a lot of talk whether CPMs (cost per thousand impressions) or CPAs (cost per acquisition) even still make.

Advertising 299

Advertising Cookies Impressions Media 299

Martech

DECEMBER 3, 2024

Challenging legacy metrics and expanding the view MMM has traditionally focused on broad visibility, relying on metrics like reach, impressions and cost. However, not all impressions have the same impact, even if their numbers seem comparable. For instance: Linear TV impressions are averaged across large demographic groups.

Media 121

Media Impressions Audience Conversion 121

AdExchanger

NOVEMBER 3, 2024

When advertisers see their ad verification partners blocking lots of impressions, they often think, “Okay, good – that’s proof the technology is working.”

Impressions 110

Impressions Media Advertising Marketing 110

Adweek

MARCH 1, 2024

Hackl gives her first impressions of the Humane AI Pin and a concept phone that folds into a bracelet. In this week's episode, host Cathy Hackl and guest host Lee Kebler discuss AI, spatial computing and tech hype cycles. Hackl thinks spatial computing is in the innovation-trigger section of the chart. Kebler gives an update.

Impressions 294

Impressions 294

Adweek

MAY 23, 2023

While I was initially surprised that an issue as well established as climate was new to the sector, I've been very impressed with the seriousness with which many. After decades of working on sustainability with heavy industries, I've had the pleasure of taking a deep dive into the advertising sector over the past 18 months.

Impressions 287

Impressions Advertising 287

Ad Monsters

DECEMBER 2, 2024

This approach ensures high revenue for the premium content but the fundamental question of the actual market value for an individual impression remains unanswered. ML algorithms can analyze a multitude of factors—including viewer behavior, content type, time of day, and device used—to accurately price advertising impressions in real-time.

Machine Learning 105

Machine Learning Marketing Impressions CPM 105

Adweek

JUNE 21, 2022

The work, created by McCann Stockholm, was awarded the top award in the category after impressing jurors. That's the question the Swedish Food Federation asked in its shocking, satirical "Eat a Swede" campaign, which scooped the Entertainment Grand Prix at Cannes Lions festival on Tuesday.

Entertainment 279

Entertainment Food Impressions Advertising 279

AdExchanger

OCTOBER 30, 2024

Impressive numbers. Meanwhile, YouTube’s combined advertising and subscription businesses surpassed $50 billion over the past year. This is the first time YouTube has ever hit that milestone.

Impressions 100

Impressions Advertising 100

Adweek

MARCH 27, 2023

In the 1950s, taking a transatlantic flight was a luxury reserved for the rich and famous, who would dress to impress for the trip. Samsonite is harking back to the Golden Age of travel in a mini-movie featuring Saturday Night Live star Chloe Fineman sporting retro fashions, breaking the fourth wall and wheeling around the.

Fashion 278

Fashion Impressions 278

Adweek

DECEMBER 3, 2024

Dan has an impressive track record of impactful journalism that showcases his deep commitment to the communities he serves," said Denisha Thomas, 11Alive news. Dan Kennedy will join Atlanta NBC affiliate WXIA as morning weekend anchor and reporter.

Affiliates 250

Affiliates Impressions 250

Martech

SEPTEMBER 10, 2024

Sales Impact lets users compare signals across the entire purchase journey during a campaign — from the impression when a customer first encounters an ad, to when the customer enters a store and makes a purchase. Sales Impact adds purchase data and new metrics, so marketers can better connect the dots between campaigns and purchases.

Impressions 108

Impressions Retail ROI MarTech 108

Adweek

DECEMBER 19, 2024

The expanded agreement also includes Nielsen's Local Over the Top (OTT) measurement, which captures incremental impressions to Local TV and reports them with comparable metrics. "We Nielsen and Sunbeam Television have announced a multi-year deal for Local TV measurement for Sunbeam's Boston and Miami stations WHDH and WSVN.

Impressions 245

Impressions Affiliates 245

Martech

JANUARY 13, 2025

First impressions matter: A well-crafted welcome email creates a positive first impression, helping to establish trust and rapport with your audience. Heres how they fit in and what they can achieve: How welcome emails fit in First impression: Welcome emails introduce our brand and create a positive first impression.

Click Through Rate 106

Click Through Rate Conversion Rate Impressions Communications 106

Adweek

JUNE 13, 2022

So it's especially impressive when emerging talents don't just endure, but also thrive as their careers develop. The early years of a creative's career can often be grueling ones, with long hours, intense deadlines and an uphill road when it comes to earning a role on major client work. As part of Adweek's Creative 100,

Agency 264

Agency Impressions 264

Adweek

DECEMBER 5, 2022

million impressions across Fox and FS1 from 33 live events. Fox Sports has delivered its best Thanksgiving weekend ever, earning 165.3 The Dallas Cowboys on Thanksgiving, the U.S. Men's National Soccer Team versus England on Black Friday, No. 2 Michigan and No. 3 Ohio State squaring off on Saturday and the NFL window on Sunday.

Impressions 264

Impressions Marketing 264

Adweek

MARCH 1, 2023

Saturday Night Live cast member Chloe Fineman is known for her impressions of celebrities such as Britney Spears and Jennifer Coolidge. Now she's taking on the role of G?nter, nter, a "vodka seltzer sommelier," serving as the face of the first national campaign for Anheuser-Busch's N?trl. The yearlong "N?trl.

Impressions 264

Impressions 264

Adweek

APRIL 18, 2023

This episode of Brave Commerce features the impressive and inspiring Dr. Val Oswalt, CEO and board member at Kodiak. Dr. Oswalt's career has spanned multiple job functions at both large and small companies. When deciding if a new opportunity is right for her, Dr. Oswalt asks herself if she can make a difference and can.

Impressions 260

Impressions 260

Adweek

AUGUST 29, 2022

At least that's the impression. Uptight hotel staff don't want you to have sundae bars delivered to your room or hotel limousines stocked with pizza or animals in their hotels. And you just know they want to fire Jennifer Lopez for following her heart.

Impressions 246

Impressions 246