Adweek

APRIL 18, 2024

We're talking over 800,000 impressions, 5,000 reactions and a. I mean, let's call a spade a spade--it's broken. And in desperate need of a shake-up. Apparently, I struck a nerve because that post blew up.

Agency 347

Agency Impressions Advertising 347

Adweek

SEPTEMBER 5, 2024

The guarantee, which is offered in collaboration with the attention vendor Adelaide, will be effective for impressions measured between Oct. The financial news publisher The Wall Street Journal is offering advertisers a performance guarantee, timed to the upcoming U.S. 15 and Nov.

Advertising 337

Advertising Impressions 337

Adweek

NOVEMBER 7, 2024

Others have grumbled about a lack of clear revenue data, beyond the basic campaign metrics like impressions, conversions, and return on ad spend, making it tough to validate its effectiveness. Some brands have found that TikTok Smart+, launched in October, has delivered inconsistent performance.

Impressions 331

Impressions Conversion 331

Adweek

DECEMBER 19, 2022

For all the impressions the retailer reported, the ad should have generated way more clicks. "[I I asked the retailer] 'Do you measure impressions with [trade body] Media Rating Council standards?'" Marsten said, only to.

Retail 306

Retail Media Impressions Agency 306

Adweek

APRIL 3, 2024

I'm no Gary Vee, but a recent LinkedIn post about my aversion to timesheets garnered over half a million impressions and sparked a surprisingly spicy debate about client-agency finances. I was curious about the volume of pushback from folks defending the hours-based billing systems that I believe may result in the death of our industry.

Finance 317

Finance Impressions Agency Media 317

Adweek

JANUARY 19, 2024

If they don't get their plans in place now, political campaigns and brand advertisers will be left scrambling for impressions in the middle of the $10 billion. As we collectively wade into 2024--crafting budgets, plans and strategies for the year ahead--there are two events for which we must prepare: cookie deprecation and the U.S.

Ad Tech 312

Ad Tech Cookies Impressions Advertising 312

Adweek

JULY 1, 2024

We were impressed with. Publicis Groupe's interconnected cross-agency model, led by Starcom, will now oversee the Danish toymaker's media budget, which is estimated to be worth over $410 million annually per COMvergence. "We

Media 306

Media Impressions Agency 306

Adweek

JANUARY 25, 2024

There has been a lot of talk whether CPMs (cost per thousand impressions) or CPAs (cost per acquisition) even still make.

Advertising 299

Advertising Cookies Impressions Media 299

Adweek

OCTOBER 12, 2023

Ad buyers are finding that large chunks of impressions spent on Google's artificial intelligence-fueled product, Performance Max (Pmax), are ending up in less desirable places, like on open web inventory and branded search terms.

Impressions 279

Impressions Ad Tech Retail Media 279

Adweek

OCTOBER 25, 2023

In June 2022, GroupM and measurement firm iSpot found that 8% to 10% of impressions on connected TV ran when the. Buyers remain worried that they're paying for ads that are running on TVs that have been turned off, an enduring frustration that is caused by technology issues or, some say, a lack of transparency.

Impressions 325

Impressions 325

Adweek

MARCH 1, 2024

Hackl gives her first impressions of the Humane AI Pin and a concept phone that folds into a bracelet. In this week's episode, host Cathy Hackl and guest host Lee Kebler discuss AI, spatial computing and tech hype cycles. Hackl thinks spatial computing is in the innovation-trigger section of the chart. Kebler gives an update.

Impressions 294

Impressions 294

Adweek

MAY 22, 2024

One after another, familiar TV characters and talent appeared on screen to flex an impressive catalog of IP across comedies, dramas, theatrical film, news, reality and live sports. At this year's TV upfronts, one of the leading players in streaming opened its event with a video set inside its app's instantly recognizable user interface.

Impressions 289

Impressions 289

Adweek

DECEMBER 3, 2024

Dan has an impressive track record of impactful journalism that showcases his deep commitment to the communities he serves," said Denisha Thomas, 11Alive news. Dan Kennedy will join Atlanta NBC affiliate WXIA as morning weekend anchor and reporter.

Affiliates 252

Affiliates Impressions 252

Adweek

JUNE 13, 2022

On average, 8-10% of overall streaming impressions were delivered when the TV was off. However, that statistic jumps to 17% when looking solely at impressions delivered.

Impressions 264

Impressions 264

Adweek

NOVEMBER 19, 2024

That achievement is all the more impressive considering that few significant news. NBC News' Today has officially completed a hat trick, celebrating three continuous weeks as the No. 1 morning show in total viewers and the advertiser-coveted Adults 25-54 demo.

Impressions 277

Impressions Advertising 277

Adweek

AUGUST 6, 2024

Yokoi shares insights from his impressive 20-year tenure at Unilever, revealing how his diverse.

Media 276

Media Impressions Marketing 276

Adweek

OCTOBER 21, 2022

There is no secret that perception is important in branding, and we cultivate our reality based on those impressions. Great marketers have an uncanny ability to advocate the positive highlights of a brand. They have an incredible gift of engaging with their customers to promote the positive features of their products and services.

Advertising 299

Advertising Impressions Marketing 299

Adweek

APRIL 10, 2023

Across the business world and society as a whole, people have been equal parts amused by its capabilities, excited for its potential and impressed by its iterations like GPT-4. Since its launch in November 2022, ChatGPT, the chatbot developed by OpenAI, has been inescapable.

Impressions 299

Impressions Marketing 299

Adweek

MAY 23, 2023

While I was initially surprised that an issue as well established as climate was new to the sector, I've been very impressed with the seriousness with which many. After decades of working on sustainability with heavy industries, I've had the pleasure of taking a deep dive into the advertising sector over the past 18 months.

Impressions 287

Impressions Advertising 287

Adweek

JUNE 21, 2022

The work, created by McCann Stockholm, was awarded the top award in the category after impressing jurors. That's the question the Swedish Food Federation asked in its shocking, satirical "Eat a Swede" campaign, which scooped the Entertainment Grand Prix at Cannes Lions festival on Tuesday.

Entertainment 279

Entertainment Food Impressions Advertising 279

Adweek

MARCH 27, 2023

In the 1950s, taking a transatlantic flight was a luxury reserved for the rich and famous, who would dress to impress for the trip. Samsonite is harking back to the Golden Age of travel in a mini-movie featuring Saturday Night Live star Chloe Fineman sporting retro fashions, breaking the fourth wall and wheeling around the.

Fashion 278

Fashion Impressions 278

Adweek

JUNE 13, 2022

So it's especially impressive when emerging talents don't just endure, but also thrive as their careers develop. The early years of a creative's career can often be grueling ones, with long hours, intense deadlines and an uphill road when it comes to earning a role on major client work. As part of Adweek's Creative 100,

Agency 264

Agency Impressions 264

Adweek

DECEMBER 5, 2022

million impressions across Fox and FS1 from 33 live events. Fox Sports has delivered its best Thanksgiving weekend ever, earning 165.3 The Dallas Cowboys on Thanksgiving, the U.S. Men's National Soccer Team versus England on Black Friday, No. 2 Michigan and No. 3 Ohio State squaring off on Saturday and the NFL window on Sunday.

Impressions 264

Impressions Marketing 264

Adweek

MARCH 1, 2023

Saturday Night Live cast member Chloe Fineman is known for her impressions of celebrities such as Britney Spears and Jennifer Coolidge. Now she's taking on the role of G?nter, nter, a "vodka seltzer sommelier," serving as the face of the first national campaign for Anheuser-Busch's N?trl. The yearlong "N?trl.

Impressions 264

Impressions 264

Adweek

APRIL 18, 2023

This episode of Brave Commerce features the impressive and inspiring Dr. Val Oswalt, CEO and board member at Kodiak. Dr. Oswalt's career has spanned multiple job functions at both large and small companies. When deciding if a new opportunity is right for her, Dr. Oswalt asks herself if she can make a difference and can.

Impressions 260

Impressions 260

Adweek

AUGUST 29, 2022

At least that's the impression. Uptight hotel staff don't want you to have sundae bars delivered to your room or hotel limousines stocked with pizza or animals in their hotels. And you just know they want to fire Jennifer Lopez for following her heart.

Impressions 246

Impressions 246

Adweek

MAY 1, 2023

The company made an impression with advertisers last year, with Vizio closing its 2023 upfront negotiations in October and securing more than $200 million in commitments, a 100% increase. Despite connected TV companies being in the NewFronts for only a few years, brands like Vizio have become a dominant part of the annual conversations.

Impressions 246

Impressions Conversion Advertising 246

Adweek

JULY 28, 2023

Join Adweek as we sit down with Julia Goldin, chief product and marketing officer of The LEGO Group, to highlight her impressive work, Paired with creative ideas and intuition, navigating unique trends and changes in the industry and our broader culture and society can drive this responsiveness.

Conversion 246

Conversion Impressions Marketing 246

Adweek

JULY 27, 2023

There's the slow death of cookies and the rise of artificial intelligence, both of which are poised to reduce search-driven impressions. That's true on several levels since the drive to "immersion" in media intersects with several trends upending the advertising landscape. And as content owners and publishers view.

Advertising 246

Advertising Cookies Impressions Media 246

Adweek

DECEMBER 1, 2022

But its twist ending is what leaves the most indelible impression, coloring everything that comes before. This year's holiday campaign from United Way Halifax is remarkable for a number of reasons--it's shot entirely on a Ring doorbell camera, its stars are volunteers instead of actors and it's been at least a year in the making.

Impressions 246

Impressions 246

Adweek

JULY 13, 2023

Twenty-five years ago this month, a revolutionary new machine for the home appeared, capable of generating an impressive 1,100 revolutions per minute. Absent any other details, one might venture it's an exercise bike. Or perhaps a washing machine or a DVD player. It's none of those things, actually, though the washing machine comes closest.

Impressions 246

Impressions 246

Adweek

AUGUST 2, 2022

have been doing of late must have impressed Craig Stimmel, as he left his role as head of global brands for Snapchat to become senior vice president and head of global sales and partnership at WWE. The work that World Wrestling Entertainment and Snap Inc. Stimmel joined Snap in August 2019 after more than eight.

Entertainment 245

Entertainment Impressions 245

Adweek

JUNE 19, 2022

The product suite is getting a shiny new name, rebranding to OTT Accelerator from Brightline Ad Impressions. Connected TV technology company Brightline wants to overhaul its streaming ad suite, and it's starting with a slew of CTV advertising products.

Impressions 245

Impressions Advertising 245

Ad Rants

JUNE 24, 2022

In that relatively small rectangular box, you can provide critical information about yourself or your business in one split-second impression. Taking advantage of that impression may determine whether the visitor reads on or not. Don't let your banner be the bad impression you need to recover from. Tools of the Trade.

Banner 187

Banner Media Impressions Advertising 187

Ad Rants

AUGUST 2, 2022

They are your first impression on a potential employer. Giving it a professional structure will leave a great impression on the person who is vetting candidates. Why is it Important to Build an Impressive CV? An impressive CV isn't only about the visuals, but about the way, you reflect your experiences and organize your data.

Impressions 214

Impressions 214

Adweek

DECEMBER 19, 2024

The expanded agreement also includes Nielsen's Local Over the Top (OTT) measurement, which captures incremental impressions to Local TV and reports them with comparable metrics. "We Nielsen and Sunbeam Television have announced a multi-year deal for Local TV measurement for Sunbeam's Boston and Miami stations WHDH and WSVN.

Impressions 147

Impressions Affiliates 147

Adweek

SEPTEMBER 9, 2024

million streaming impressions, NBC's coverage of. The Kansas City Chiefs may have won the kickoff game against the Baltimore Ravens on NBC and Peacock, but the NFL also came out on top as a winner with ratings. Viewership for the NFL kickoff game Thursday night averaged 48.9 million, according to AdImpact. ADWEEK) Including some 4.6

Impressions 162

Impressions Media 162