AdExchanger

AUGUST 10, 2023

The post AppLovin Had An Impressive Q2, Crediting Its Investments In AI appeared first on AdExchanger. Is it possible to get through an earnings call in 2023 without talking about AI? Apparently not! AppLovin spent most of its Q2 earnings call on Wednesday hyping Axon 2.0,

Impressions 73

Impressions Machine Learning Advertising 73

The Ad Tech Blog

JUNE 2, 2024

Real-time anomaly detection systems often employ machine learning algorithms to analyze data patterns and identify deviations. As digital advertising increasingly relies on AI and machine learning to deliver personalized ads, there is a growing concern about the collection and use of user data.

Machine Learning 130

Machine Learning Healthcare Finance Advertising 130

Monetize More

JANUARY 12, 2023

Reducing unfilled ad impressions is an important step in increasing ad revenue for a website. Unfilled ad impressions occur when there are no bids or ads available to fill the ad space on a website. This blog post breaks down how publishers can monetize their unfilled impressions and maximize ad revenue through it.

Impressions 52

Impressions CPM Brand Awareness Ad Exchange 52

The Ad Tech Blog

JUNE 3, 2024

Thanks to machine learning capabilities, the technology not only detects known fraud tactics but also adapts to new and evolving strategies used by fraudsters. Real-time AI monitoring can significantly reduce advertisers’ costs by reducing wasted ad spend on fraudulent impressions and clicks.

Machine Learning 130

Machine Learning Mobile Ads Impressions Ad Tech 130

PubMatic

SEPTEMBER 23, 2024

This year’s focus was on how we can use Generative AI and Machine Learning to solve business problems, and enable others to be more effective and productive It was great to see that 36% of the projects incorporated AI and ML.

Machine Learning 76

Machine Learning A/B Testing Impressions Video Ads 76

illumin

JULY 5, 2024

That means making machines that can do intellectual tasks that humans can do such as reading and understanding text, understanding language, sensing external environments, etc. AI lets machines learn by detecting patterns in data and making predictions from those patterns.

Machine Learning 92

Machine Learning Advertising Demand Side Platform Pharmaceuticals 92

The Ad Tech Blog

JULY 10, 2024

RTB allows advertisers to bid for ad impressions in real-time, ensuring that their ads are shown to the most relevant audience. Fraudulent activities, such as click fraud and impression fraud, can lead to wasted ad spend and skewed performance metrics.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. Machine Learning Expansion: AdTheorent identifies commonalities in the data using machine learning and identifies other important attributes to grow the addressable ML-informed audience in real time.

Audience 87

Audience Machine Learning Impressions Finance 87

Ad Monsters

MAY 9, 2024

Fraud Detection Algorithms Ad exchanges and programmatic middleware solutions use strict verification procedures to ensure the authenticity of traffic sources and eliminate fraudulent impressions. These technologies enable the analysis of vast amounts of data to identify anomalous patterns and behaviors indicative of fraudulent activity.

Ad Exchange 105

Ad Exchange Machine Learning Ad Tech Impressions 105

Ad Monsters

JANUARY 31, 2024

By combining visibility, situational context, and interaction data signals, IAS’s Quality Attention can predict whether an impression will lead to business results such as sales, conversions, or brand impact. Visibility signals measure impressions’ validity, including metrics such as viewability and time-in-view.

Impressions 116

Impressions Viewability Machine Learning Conversion Rate 116

Martech Series

JANUARY 27, 2023

billion consumer impressions (emails sent), encompassing 8.6 Generative AI Company Analyzes 21.6 Generative AI Company Analyzes 21.6 The Persado Content Intelligence team analyzed 21.6 billion permutations, between Jan 1-Dec 15, 2022. Messages spanned industries, with the largest concentration in retail.

Machine Learning 110

Machine Learning Impressions Retail Communications 110

YieldBird

APRIL 19, 2023

What is Google Optimized Pricing Google Optimized Pricing is a feature within Google Ad Manager that uses machine learning algorithms to dynamically set optimal pricing for programmatic ad inventory. Since machine learning algorithms make pricing decisions, publishers can struggle to understand their reasoning.

Machine Learning 98

Machine Learning Ad Inventory Impressions Marketing 98

Martech

OCTOBER 16, 2024

To bridge this gap, marketers must embrace AI and machine learning to gain a full picture of how their campaigns drive both clicks and in-store purchases, unlocking a deeper understanding of true ROI. Measuring online impressions without considering offline actions is like watching only a movie’s first half. The challenge?

Marketing 105

Marketing Machine Learning Retail ROI 105

Martech Series

NOVEMBER 14, 2022

In her new role, Saxena is responsible for leading NextRoll’s next phase of its transformation journey, as well as leveraging deep data and machine learning advantages to create new business opportunities. By tapping into our core machine learning and data capabilities, we are solving critical challenges for our customers.

Machine Learning 78

Machine Learning eCommerce MarTech Impressions 78

Digiday

MARCH 19, 2024

Digitas and CVS combined forces into one total search team and crafted a bespoke search trends tool, leveraging machine learning to drive insights and stay ahead of changing consumer behaviors. A standout for one of several new categories this year — Best Agency Partner — is Digitas.

Machine Learning 83

Machine Learning Media Healthcare Impressions 83

The Ad Tech Blog

JUNE 18, 2024

Too few exposures may not be enough to make an impression, while too many can lead to ad fatigue. Here are five predictions based on current trends: Increased Use of AI and Machine Learning: AI and machine learning will play a significant role in optimizing ad frequency by analyzing vast amounts of data and predicting consumer behavior.

A/B Testing 130

A/B Testing Conversion Rate Machine Learning Click Through Rate 130

TechCrunch Ads

JULY 15, 2022

Sophisticated AI systems like OpenAI’s GPT-3 can write prose that’s impressively human-like, or at least good enough to fool the average person. They’ve been used to generate essays, poetry, stories, news reports and more to impressive effect.

Machine Learning 111

Machine Learning Finance Impressions Marketing 111

Ad Monsters

JUNE 28, 2024

With over 25 years of experience and seven patents in AI and machine learning, DoubleVerify’s Chief Innovation Officer knows a thing or two about navigating the digital wild west. The report reveals that MFA impression volume increased by 19% in 2023, with a staggering 73% jump in “Low-tier” MFA impressions.

Machine Learning 122

Machine Learning Ad Tech Impressions Pop-Up 122

YieldBird

JULY 5, 2024

Changes After December 2023 Enhanced Machine Learning: Improved algorithms predict clicks and conversions better. These updates enhance bidding efficiency, transparency, and alignment with business goals using advanced machine learning. Revenues: Impressions: Case #2 Case #2 is basically Case #1 “on steroids”.

Click Through Rate 52

Click Through Rate Impressions Machine Learning Conversion 52

YieldBird

NOVEMBER 27, 2023

Google Optimized Floor Prices: Unleashing the Power of Machine Learning Google Optimized Floor Prices is a revolutionary flooring mechanism embedded within unified pricing rules. Unlike traditional floor prices and target eCPM, it harnesses the prowess of machine learning to adjust floor price levels dynamically.

Machine Learning 52

Machine Learning Marketing Impressions Advertising 52

PubMatic

OCTOBER 23, 2023

Software optimizations to scale the delivery of ad impressions on the PubMatic platform. The teams leveraged applications such as artificial intelligence and machine learning to make PubMatic Hackathon 2023 a success with a range of potential business implications, and there were a diversity of ideas explored and built upon.

Header Bidding 116

Header Bidding Machine Learning Impressions Video Ads 116

PubMatic

OCTOBER 24, 2024

PubMatic can meet the moment with premium CTV inventory, enabling campaigns to benefit from high-quality, immersive ad experiences that can make an indelible impression on viewers – one that can potentially shape the outcome in some of the most competitive races.

Ad Tech 86

Ad Tech Machine Learning Impressions Media 86

The Ad Tech Blog

MAY 5, 2024

Techniques such as machine learning, deep learning, and natural language processing are employed to scrutinize various signals like user behavior and geolocation. AI models are trained using supervised, unsupervised, or reinforcement learning to adapt and improve over time. How does AI enhance RTB fraud detection?

Machine Learning 130

Machine Learning Education ROI Ad Tech 130

The Ad Tech Blog

APRIL 23, 2024

Understanding ML Threat Prediction in Advertising Overview of ML Threat Prediction ML threat prediction in advertising is a burgeoning field that leverages machine learning techniques to identify and mitigate potential threats in advertising campaigns. This includes fraud detection , privacy breaches , and malicious ad content.

Machine Learning 130

Machine Learning GDPR Ad Exchange Advertising 130

Martech Series

MARCH 6, 2023

Thanks to the partnership, Adelaide will be able to measure millions of impressions across Sharethrough’s inventory and generate an AU (Attention Unit) rating for each placement. Adelaide’s AU is generated by a machine learning algorithm tuned to proxy outcomes from brand lift to sales.

Machine Learning 86

Machine Learning Ad Exchange Brand Lift Impressions 86

Martech Series

NOVEMBER 23, 2022

These solutions help improve the guest experience and leave a lasting brand impression on customers. According to Linda Rosanio, VSBLTY cofounder and CCO, the company’s technology measures media impressions directly at the point of sale and validates them to deliver impactful customer experiences.

Impressions 81

Impressions Retail Machine Learning Audience 81

Martech

NOVEMBER 1, 2022

While most people associate first impressions with meeting someone in person, the same phenomenon occurs when someone lands on your website for the first time. They form an impression when they first see your site. If that impression is positive, it’s likely they’ll continue to explore your site. The static homepage is dead.

Impressions 106

Impressions Machine Learning Conversion Rate Conversion 106

Martech Series

OCTOBER 13, 2022

that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. AdTheorent Health, a division of AdTheorent Holding Company, Inc. prescription fill, digital action, Audience Quality, etc.).

Audience 80

Audience Healthcare Machine Learning Advertising 80

Martech

AUGUST 27, 2024

Harnessing machine learning and generative AI for marketing success Machine learning techniques that have been around for a while consistently deliver impressive results. Predictive AI and machine learning will help identify the best audiences and optimize your segmentation.

MarTech 106

MarTech Machine Learning ROI CPA 106

Martech

MAY 10, 2024

You may want to use a centralized creative analytics suite that leverages AI and machine learning tools to do this at scale. It identifies the value an impression will bring before bidding on any inventory. Real-time bid optimization Value-based bidding (VBB) is an effective way of minimizing your carbon footprint.

ROI 116

ROI Machine Learning Marketing Audience 116

Digiday

MARCH 19, 2024

Digitas and CVS combined forces into one total search team and crafted a bespoke search trends tool, leveraging machine learning to drive insights and stay ahead of changing consumer behaviors. A standout for one of several new categories this year — Best Agency Partner — is Digitas.

Media 81

Media Machine Learning Healthcare Impressions 81

Ad Rants

SEPTEMBER 27, 2022

However, with the growing AI trends and machine learning, marketers can extend macro insights for a deeper understanding of the audience's mannerisms to build effective advertising and marketing campaigns. A machine is known to be artificially intelligent if it can perform any task that a normal human can do. billion by 2030.

Machine Learning 147

Machine Learning Marketing Audience Media 147

Monetize More

FEBRUARY 26, 2023

CPM stands for “Cost Per Mile” or cost per 1000 impressions. For example, the advertiser budget for a campaign is $20, and the ad receives 2000 impressions. To calculate CPM you take ($20/2000) * 1000 = $10 which means that the advertiser is willing to spend $10 for every thousand impressions. There’s no concern regarding CTR.

CPM 98

CPM Impressions Viewability Click Through Rate 98

The Ad Tech Blog

JUNE 15, 2024

Neural Pathways and Emotional Responses Emotional advertising leverages the brain’s neural pathways to create lasting impressions. Traditional metrics like click-through rates and impressions often fail to capture the depth of emotional engagement. These technologies will enable brands to engage consumers in new and innovative ways.

Advertising 100

Advertising Brand Lift Machine Learning Click Through Rate 100

Ad Wisey

OCTOBER 28, 2024

It’s no secret that the basis of modern automated campaigns is machine learning algorithms, which allow you to automate many of the things I mentioned above that used to be done only manually. But machine learning algorithms work properly only when they are trained on a properly designed data set.

Machine Learning 52

Machine Learning A/B Testing Conversion Conversion Rate 52

Martech Series

NOVEMBER 15, 2022

By 2030, without intervention, they may account for eight percent or more, as next-generation workloads like artificial intelligence (AI), machine learning (ML), and high-performance computing (HPC) increase energy and resource demands. However, these workloads demand massive volumes of data and computing power.

Machine Learning 85

Machine Learning Manufacturing MarTech Impressions 85

Martech

AUGUST 24, 2023

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. In-app ad moments. Image: Lyft Media. Rokt technology. Rokt’s intelligence is driven by billions of ecommerce transactions.

Machine Learning 94

Machine Learning Brand Lift Real Estate eCommerce 94