Martech

AUGUST 27, 2024

Harnessing machine learning and generative AI for marketing success Machine learning techniques that have been around for a while consistently deliver impressive results. Predictive AI and machine learning will help identify the best audiences and optimize your segmentation.

MarTech 123

MarTech Machine Learning ROI CPA 123

Martech

OCTOBER 1, 2024

For data scientists, predictive refers to machine learning-generated forecasts based on patterns. For example, in climate change: Machine learning prediction : “Given a pattern of monthly temperature increases, next month’s temperature is predicted to rise.”

Marketing 115

Marketing Machine Learning Finance Communications 115

Martech

FEBRUARY 6, 2025

Connect marketing measurement to revenue Traditional cost-based metrics like impressions and clicks aren’t cutting it. The focus is shifting toward measuring marketing’s actual impact on revenue and tracking the KPIs that matter to the business.

Machine Learning 82

Machine Learning Brand Lift Marketing Click Through Rate 82

Martech

JULY 30, 2024

AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement. Experiential marketing, which involves creating memorable and interactive experiences, enhances brand engagement and leaves a lasting impression on consumers.

Marketing 111

Marketing Brand Awareness Machine Learning GDPR 111

AdExchanger

AUGUST 10, 2023

The post AppLovin Had An Impressive Q2, Crediting Its Investments In AI appeared first on AdExchanger. Is it possible to get through an earnings call in 2023 without talking about AI? Apparently not! AppLovin spent most of its Q2 earnings call on Wednesday hyping Axon 2.0,

Impressions 94

Impressions Machine Learning Advertising 94

Ad Monsters

NOVEMBER 14, 2024

Publisher’s AI Tools, Integrations and Partnerships: New York Times – BrandMatch New York Times Advertising has long been at the forefront of digital innovation, particularly in deploying AI and machine learning to refine ad targeting and drive monetization strategies.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Brid.tv

OCTOBER 10, 2024

Luckily, AI and machine learning are revolutionizing how advertisers understand video ad performance. 8 Innovative Ways AI and Machine Learning are Changing Video Advertising Metrics 1. Heres how AI and machine learning are transforming video advertising metrics: 1. Enhances Attribution Modeling 2.

Machine Learning 52

Machine Learning Advertising Click Through Rate Video Ads 52

Martech

NOVEMBER 7, 2024

This process involves using machine learning models to analyze thousands of data points, which help marketers predict which accounts are showing buying signals and are ready to be targeted. Sounds great, right? That’s because it is.

Machine Learning 127

Machine Learning Marketing Agency ROI 127

The Ad Tech Blog

JUNE 2, 2024

Real-time anomaly detection systems often employ machine learning algorithms to analyze data patterns and identify deviations. As digital advertising increasingly relies on AI and machine learning to deliver personalized ads, there is a growing concern about the collection and use of user data.

Machine Learning 130

Machine Learning Healthcare Finance Advertising 130

The Ad Tech Blog

JUNE 3, 2024

Thanks to machine learning capabilities, the technology not only detects known fraud tactics but also adapts to new and evolving strategies used by fraudsters. Real-time AI monitoring can significantly reduce advertisers’ costs by reducing wasted ad spend on fraudulent impressions and clicks.

Machine Learning 130

Machine Learning Mobile Ads Impressions Ad Tech 130

Martech

DECEMBER 6, 2024

It also knows about machine learning, marketing analytics, and Agile Marketing. Specifics: Tone: Semi-casual Content: High-level insights about AI and marketing Keywords: AI Content Marketing, Machine Learning The goal is to make the posts engaging and enjoyable while being informative. The GPT knows a lot about AI.

SEO 126

SEO Audience Education Machine Learning 126

Martech Series

JANUARY 27, 2023

billion consumer impressions (emails sent), encompassing 8.6 Generative AI Company Analyzes 21.6 Generative AI Company Analyzes 21.6 The Persado Content Intelligence team analyzed 21.6 billion permutations, between Jan 1-Dec 15, 2022. Messages spanned industries, with the largest concentration in retail.

Machine Learning 110

Machine Learning Impressions Retail Communications 110

Single Grain

JUNE 18, 2019

Machine Learning Technology for Better Career Matchmaking. Job searching is a lot like online dating – the more impressive your profile looks, the more matches you will probably acquire and the higher chances you have of meeting “the one.” How Machine Learning Is Transforming Content Marketing.

Machine Learning 106

Machine Learning Banner Impressions SEO 106

Ad Wisey

OCTOBER 28, 2024

It’s no secret that the basis of modern automated campaigns is machine learning algorithms, which allow you to automate many of the things I mentioned above that used to be done only manually. But machine learning algorithms work properly only when they are trained on a properly designed data set.

Machine Learning 52

Machine Learning A/B Testing Conversion Impressions 52

TechCrunch Ads

JULY 15, 2022

Sophisticated AI systems like OpenAI’s GPT-3 can write prose that’s impressively human-like, or at least good enough to fool the average person. They’ve been used to generate essays, poetry, stories, news reports and more to impressive effect.

Machine Learning 111

Machine Learning Finance Impressions Marketing 111

Single Grain

MAY 27, 2021

With machine learning and AI, marketers like you can get useful insights into buyers’ preferences, automate tasks, and make smarter decisions to achieve a higher ROI. Artificial intelligence is an umbrella term that covers technologies such as machine learning, image recognition, natural language processing (NLP), and deep learning.

Media 145

Media Machine Learning Marketing ROI 145

illumin

SEPTEMBER 19, 2024

Better targeting: There is less wasted ad spend as targeting is more effective and weighed against impressions. Additionally, with programmatic advertising, advertisers can pay for ad impressions instead of paying a flat rate across all platforms. How does programmatic advertising work?

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

YieldBird

APRIL 19, 2023

What is Google Optimized Pricing Google Optimized Pricing is a feature within Google Ad Manager that uses machine learning algorithms to dynamically set optimal pricing for programmatic ad inventory. Since machine learning algorithms make pricing decisions, publishers can struggle to understand their reasoning.

Machine Learning 98

Machine Learning Ad Inventory Impressions Marketing 98

Ad Monsters

JANUARY 31, 2024

By combining visibility, situational context, and interaction data signals, IAS’s Quality Attention can predict whether an impression will lead to business results such as sales, conversions, or brand impact. Visibility signals measure impressions’ validity, including metrics such as viewability and time-in-view.

Viewability 116

Viewability Impressions Machine Learning Conversion Rate 116

Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. Machine Learning Expansion: AdTheorent identifies commonalities in the data using machine learning and identifies other important attributes to grow the addressable ML-informed audience in real time.

Audience 87

Audience Machine Learning Impressions Finance 87

Ad Rants

SEPTEMBER 27, 2022

However, with the growing AI trends and machine learning, marketers can extend macro insights for a deeper understanding of the audience's mannerisms to build effective advertising and marketing campaigns. A machine is known to be artificially intelligent if it can perform any task that a normal human can do. billion by 2030.

Machine Learning 147

Machine Learning Marketing Audience Media 147

Ad Monsters

MAY 9, 2024

Fraud Detection Algorithms Ad exchanges and programmatic middleware solutions use strict verification procedures to ensure the authenticity of traffic sources and eliminate fraudulent impressions. These technologies enable the analysis of vast amounts of data to identify anomalous patterns and behaviors indicative of fraudulent activity.

Ad Exchange 105

Ad Exchange Machine Learning Ad Tech Impressions 105

Martech

NOVEMBER 1, 2022

While most people associate first impressions with meeting someone in person, the same phenomenon occurs when someone lands on your website for the first time. They form an impression when they first see your site. If that impression is positive, it’s likely they’ll continue to explore your site. The static homepage is dead.

Impressions 113

Impressions Machine Learning Conversion Rate Conversion 113

The Ad Tech Blog

JULY 10, 2024

RTB allows advertisers to bid for ad impressions in real-time, ensuring that their ads are shown to the most relevant audience. Fraudulent activities, such as click fraud and impression fraud, can lead to wasted ad spend and skewed performance metrics.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

Martech Series

AUGUST 5, 2022

AR and machine learning help you learn more about customers and build lasting relationships with them. AI-powered chatbots are software solutions using machine learning and NLP to mimic human conversation. Today, marketers can successfully transcribe their content in various formats. Article Forge.

Marketing 143

Marketing Machine Learning Conversion MarTech 143

illumin

JULY 25, 2024

All decisions are data-driven and based on machine learning to target, place, deliver, or measure ads out of home. Not only will this approach engage viewers, it will also leave a lasting impression, leading to a memorable and shareable ad experience. Why invest in DOOH?

Advertising 95

Advertising Geo targeting Audience Pop-Up 95

Ad Monsters

JUNE 28, 2024

With over 25 years of experience and seven patents in AI and machine learning, DoubleVerify’s Chief Innovation Officer knows a thing or two about navigating the digital wild west. The report reveals that MFA impression volume increased by 19% in 2023, with a staggering 73% jump in “Low-tier” MFA impressions.

Machine Learning 122

Machine Learning Ad Tech Impressions Pop-Up 122

PubMatic

OCTOBER 23, 2023

Software optimizations to scale the delivery of ad impressions on the PubMatic platform. The teams leveraged applications such as artificial intelligence and machine learning to make PubMatic Hackathon 2023 a success with a range of potential business implications, and there were a diversity of ideas explored and built upon.

Header Bidding 116

Header Bidding Machine Learning Impressions Video Ads 116

Martech

OCTOBER 27, 2022

The company has also added a feature that uses machine learning “to look for trends and insights and surfaces them directly to advertisers on the home page. The other changes represent big adds to an already impressive product. Google promised it would continue rolling out GA4 improvements and they are delivering.

Machine Learning 115

Machine Learning Cookies Impressions MarTech 115

Digiday

MARCH 19, 2024

Digitas and CVS combined forces into one total search team and crafted a bespoke search trends tool, leveraging machine learning to drive insights and stay ahead of changing consumer behaviors. A standout for one of several new categories this year — Best Agency Partner — is Digitas.

Machine Learning 83

Machine Learning Media Healthcare Impressions 83

Martech

MAY 10, 2024

You may want to use a centralized creative analytics suite that leverages AI and machine learning tools to do this at scale. It identifies the value an impression will bring before bidding on any inventory. Real-time bid optimization Value-based bidding (VBB) is an effective way of minimizing your carbon footprint.

ROI 122

ROI Machine Learning Marketing Audience 122

Martech Series

NOVEMBER 14, 2022

In her new role, Saxena is responsible for leading NextRoll’s next phase of its transformation journey, as well as leveraging deep data and machine learning advantages to create new business opportunities. By tapping into our core machine learning and data capabilities, we are solving critical challenges for our customers.

Machine Learning 78

Machine Learning eCommerce MarTech Impressions 78

Monetize More

JANUARY 12, 2023

Reducing unfilled ad impressions is an important step in increasing ad revenue for a website. Unfilled ad impressions occur when there are no bids or ads available to fill the ad space on a website. This blog post breaks down how publishers can monetize their unfilled impressions and maximize ad revenue through it.

Impressions 52

Impressions CPM Brand Awareness Ad Exchange 52

Martech

JULY 21, 2022

Ensuring you’re not wasting a single ad dollar, impression or website visit should be your north star right now. Consider how AI and machine learning can help you optimize your ads and landing pages to increase lift all while delivering a seamless ad-to-website brand experience to your customer. Protect the customer experience.

Machine Learning 122

Machine Learning Conversion A/B Testing Audience 122

MNTN

JANUARY 22, 2025

This ensures optimal ad placement while increasing efficiency and reducing wasted impressions. When a user visits a publisher’s site, information about the available ad impression and the user’s profile is sent to the SSP. The highest bidder wins the right to display their ad to the user.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Space Impressions 52

The Ad Tech Blog

JUNE 18, 2024

Too few exposures may not be enough to make an impression, while too many can lead to ad fatigue. Here are five predictions based on current trends: Increased Use of AI and Machine Learning: AI and machine learning will play a significant role in optimizing ad frequency by analyzing vast amounts of data and predicting consumer behavior.

A/B Testing 130

A/B Testing Conversion Rate Machine Learning Click Through Rate 130

The Ad Tech Blog

MAY 5, 2024

Techniques such as machine learning, deep learning, and natural language processing are employed to scrutinize various signals like user behavior and geolocation. AI models are trained using supervised, unsupervised, or reinforcement learning to adapt and improve over time. How does AI enhance RTB fraud detection?

Machine Learning 130

Machine Learning Education ROI Ad Tech 130