Remove Impressions Remove Machine Learning Remove MarTech
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Where to deploy AI for maximum martech impact

Martech

AI is rapidly reshaping various industries, and martech is no exception. Let’s examine the benefits, deployment strategies and key considerations for integrating AI into your martech stack to drive better results and optimize customer experiences. Or do you have valuable data in your martech tools that marketers can easily leverage?

MarTech 121
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How AI and ML bridge the attribution disconnect across marketing channels

Martech

To bridge this gap, marketers must embrace AI and machine learning to gain a full picture of how their campaigns drive both clicks and in-store purchases, unlocking a deeper understanding of true ROI. Measuring online impressions without considering offline actions is like watching only a movie’s first half. The challenge?

Marketing 117
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Machine Learning Leader, Moloco, Announces Expansion of Flagship Retail Media Platform to Southeast Asia

Martech Series

Moloco, a leader in machine learning and growth solutions for performance marketers, has announced the launch of Moloco Retail Media Platform (RMP) for Singapore and Southeast Asia. million apps, 10 billion devices and 35 billion impressions per month. million bid requests and make 4 million deep learning predictions per second.

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Why marketing benefits when it provides forecasted guidance

Martech

This is my inaugural column for MarTech, and it’s great to be here. For data scientists, predictive refers to machine learning-generated forecasts based on patterns. Moving back and forth between functional perspectives will be a hallmark of what I intend to share with the MarTech community. That’s the norm. Processing.

Marketing 113
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What’s the difference between adtech and martech

illumin

Technical advancements blur the lines between MarTech and AdTech so much that they the terms are used interchangeably. Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. What is Martech?

MarTech 59
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mPhase Names Machine Learning Expert Charles Martin to Advisory Board

Martech Series

(“mPhase” or the “Company”), a leading consumer engagement company developing a suite of mPower mobility services that increase revenue for retailers, is pleased to announce AI and Machine Learning expert Charles Martin as a member of the Company’s newly formed mPower Advisory Board.

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Demand Forecasting and Machine Learning Platforms: How Machine Learning-based SaaS Tools and Solutions Can Help Brands Estimate Future Demand Based on Varied Demand Signals

Martech Series

The goal of machine learning in demand forecasting: The goal of machine learning (ML) is to analyze and comprehend statistical data using algorithms that look for patterns. Demand forecasting is a commonly utilized machine learning application in supply chain planning, according to a Gartner survey.