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AdTheorent Health Unveils the Industry’s First and Only Predictive Audiences for Health Advertisers

Martech Series

that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. AdTheorent Health, a division of AdTheorent Holding Company, Inc. prescription fill, digital action, Audience Quality, etc.).

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Amazon Advertising Case Studies: The Best E-Commerce Strategies

Single Grain

Though enhancing brand visibility was crucial, they wanted to approach Amazon advertising in a smart way to cut costs and generate a better conversion rate while maintaining an impressive ROAS. Results: Better Conversion Rate With this machine learning approach, the advertisers generated 1,982 new conversions. Fliegende-Pillen.de

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Katie Robbert: Spotlight on the expert

Martech

Before Trust Insights, she built and grew multi-million dollar lines of business in the marketing technology, pharmaceutical, and healthcare industries. And he was experimenting with machine learning and AI. I’m someone who likes things nice and clean and tidy buttoned up, a little bit of a perfectionist.

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Digiday 2022 Media Agency Report: The state and future of the media agency, client spending, staffing and beyond

Digiday

In February 2022, when economic concerns became more pronounced, the top 10 automotive advertisers steeply cut spending on linear ad impressions in the U.S. Pharmaceutical clients are expected to be consistent spenders in 2023 as updated vaccines are rolled out. compared to the previous month.

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The role of AI in programmatic advertising

illumin

That means making machines that can do intellectual tasks that humans can do such as reading and understanding text, understanding language, sensing external environments, etc. AI lets machines learn by detecting patterns in data and making predictions from those patterns.