Martech Series

SEPTEMBER 26, 2022

CPG Manufacturers are Adding Tools and Analytics to Combat Inflation and Bolster Revenue Management Capabilities, POI Report finds. Currently 66% of manufacturers look to advance how they approach their revenue management practice and how they optimize pricing & promotions and pack growth analysis.

Manufacturing 83

Manufacturing Retail Food ROI 83

Martech Series

OCTOBER 26, 2022

Modern commerce experts Avensia, announced American Orthodontics, one of the largest privately held orthodontic manufacturers in the world, has gone live with its new next-generation business-to-business (B2B) e-commerce platform.

Manufacturing 84

Manufacturing MarTech Impressions Marketing 84

Martech

FEBRUARY 23, 2022

The Roku Advertising Watermark connects with the Roku operating system to automatically verify publisher ad requests, as well as ad impressions. But it speaks to the value that Roku and other top streaming platforms, smart TV manufacturers and CTV ad sellers, buyers and tech partners are looking to solidify as the CTV space matures.

Advertising 87

Advertising Manufacturing Ad Inventory Impressions 87

All About Advertising Law

MARCH 13, 2024

The National Advertising Division of BBB National Programs (NAD) recommended last month that Stihl Incorporated USA (Stihl), a manufacturer of equipment and tools, discontinue or modify its unqualified “Made in America” claims. The case reinforces the age-old tenet that a disclosure cannot cure a false claim or a false net impression.

Advertising 52

Advertising Manufacturing Impressions Media 52

Martech Series

FEBRUARY 3, 2023

He is currently the managing director and founder of Antrica, world-wide specialist, manufacturer and supplier of video encoders and video decoders. Litwin has an impressive career in senior marketing and sales of advance video solutions as well as being one of our top distributors for several years with great success.

Marketing 93

Marketing Manufacturing MarTech Impressions 93

Martech

AUGUST 16, 2024

If there is one thing the public has made clear, it’s that they are not impressed by AI in their products. While there are useful IoT products, a lot seem to exist so manufacturers can collect data on the users. I have seen a mirror that could not be used because it needed to reboot. (I

Electronics 103

Electronics Manufacturing Impressions Marketing 103

InMobi

JANUARY 28, 2013

and my thoughts were quashed when I chanced upon "The only thing that we can be sure of the future is that it will be absolutely fantastic" The year 2012 saw a phenomenal rise in the tablet impressions across the world and it was the same for us on the InMobi network.

Impressions 40

Impressions Electronics Shipping Manufacturing 40

Martech Series

SEPTEMBER 28, 2022

In the early days, auto manufacturers had to build cars from scratch. They couldn’t source engine parts from a component manufacturer because the industry was so new, and ancillary companies simply didn’t exist. Today we have an ecosystem of manufacturers that deliver predesigned and pre-built components to auto brands.

MarTech 88

MarTech Manufacturing AutoMobile Impressions 88

Aronson Ads

MAY 22, 2024

With manufacturing returning, we can expect the F-Series to continue to dominate not only the world of pickup trucks but automotive sales in general. Whether drivers are impressed with its utility or fuel economy, they’ve increased their interest over time.

Impressions 54

Impressions Manufacturing Marketing Advertising 54

Martech Series

MARCH 2, 2023

By turning impressions into intelligence, Automated Creative’s clients, from Cisco to P&G, make huge leaps in the performance of paid social and display advertising. Today it’s a no brainer. Tomorrow it’s a non-negotiable.”

Display Advertising 76

Display Advertising Impressions Manufacturing MarTech 76

Martech Series

AUGUST 9, 2022

The company has a strong customer base across a wide range of verticals, including financial services, insurance, healthcare and manufacturing. Over the past several years, Equalum has seen impressive growth, driven by the company’s flagship platform.

Healthcare 86

Healthcare Manufacturing Finance Impressions 86

Martech Series

AUGUST 5, 2022

Prior to SG360°, Mr. Carroll held positions as CEO and CFO in a variety of industries, including manufacturing, distribution, and technology. Ed’s impressive industry expertise and leadership skills made him a clear choice to lead SG360° in its next chapter of growth. He began his career as an officer in the United States Navy.

Manufacturing 74

Manufacturing CPA ROI Impressions 74

InMobi

JULY 2, 2023

Tell us about the journey that led you to InMobi After finishing my master’s degree in marketing management from Grenoble Ecole De Management, France, I went on to start my corporate journey in the Filipino manufacturing industry before eventually moving back to South Korea. I loved the moments when upselling met customers' needs.

Impressions 52

Impressions Manufacturing Conversion Ad Tech 52

Clearcode

MARCH 13, 2023

Since its inception in November 2010, real-time bidding (RTB) has become one of the most significant advancements of the programmatic advertising industry, allowing advertisers to bid on and purchase individual impressions from thousands of publishers. 10,000 impressions across 15 publishers). The addition of new objects in Open RTB 2.x

Impressions 52

Impressions Communications Manufacturing Ad Targeting 52

Martech

NOVEMBER 6, 2024

Storytelling creates the arc that begins with first impressions and carries into preference, commitment and relationship and becomes embedded in culture. Two quick examples: A manufacturer ops leader was asked why they chose company A from their shortlist of six SaaS providers. That’s what aligned with their goals for success.

MarTech 84

MarTech Pop-Up Communications Manufacturing 84

Basis

JANUARY 26, 2024

Measurement of these channels is also far more interesting today, with options to track impression delivery by audience/geography and to use visit lift studies for brands with brick-and-mortar locations. The reality is that DOOH and dynamic podcast advertising have consolidated their ad supply, making the inventory seamlessly available.

Advertising 81

Advertising Marketing Cookies Impressions 81

Digiday

JUNE 27, 2022

In February, when inflation fears started to get louder, spending of the top 10 automotive advertisers on linear ad impressions in the U.S. Since then, impressions bought in March, April and May have all been below 7 billion. For context, no month in 2021 saw impressions dip below this point. A year ago it was 23%.

Advertising 69

Advertising Media Impressions Manufacturing 69

OpenX

FEBRUARY 6, 2024

Smart TVs and device manufacturers provide huge amounts of data on a household level. Measurement in CTV can be complicated, and leveraging attention metrics in CTV helps buyers understand where their investments are most likely to drive outcomes vs the value of an impression. Can you tell us more about that?

Viewability 52

Viewability Manufacturing Ad Inventory Impressions 52

Single Grain

AUGUST 8, 2023

A combination of native and catalog feed ad units was used, and both delivered impressive results. The paid LinkedIn campaign served as an awareness tactic, generating 136,811 impressions and 146 visits to the contact page. Key Results: The digital campaigns consistently achieved over 1 million impressions.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Digiday

APRIL 11, 2023

For example, major manufacturers, including domestic and import brands, are hitting the accelerator on marketing spend, particularly looking to capture digital-first audiences that are interested in their EV products. Addressable ads are also more memorable and likely to drive action.

Audience 67

Audience Brand Lift Impressions Manufacturing 67

Ad Beat

AUGUST 6, 2024

million on ads driving clickers to their Olympics microsite, Toyota Start Your Impossible : Source: Adbeat Not content to collaborate with a single Olympian, the car manufacturer is sponsoring 250+ Olympic and Paralympic athletes as part of Global Team Toyota. In fact, since mid-April, they’ve spent an estimated $1.6

Real Estate 86

Real Estate Manufacturing Brand Awareness Audience 86

Ad Beat

MARCH 6, 2024

It’s the world’s second-biggest smartphone manufacturer, with a market share of 16.3 million to place ads in the content of Cocomelon Nursery Rhymes and $2 million on the channel CVS 3D Rhymes & Kids Songs — including over $834,000 on this video alone , which bought them 65 million impressions. million impressions).

Electronics 61

Electronics Display Advertising Impressions Video Ads 61

Martech Series

JULY 8, 2022

The global companies in attendance were impressed with the ability of AIMMO’s smart labeling technology to boost work efficiency and quality.

Marketing 110

Marketing AutoMobile Machine Learning Manufacturing 110

Kevel

APRIL 17, 2022

Impressions. Clicks divided by impressions, aka the rate at which people click the ad after viewing. The average price of every thousand impressions served. The formula is “(Spend)/(Impressions/1000).” For example, 1M impressions at $1K spend would be a CPM of $1.00. Reporting examples. Standard expected metrics.

Impressions 52

Impressions CPM Conversion Retail 52

Martech Series

JUNE 24, 2022

It is an impressive feat for the company, which only specializes in manufacturing computer chips. They are quirky, intriguing, and interesting. Intel is a B2B brand, and the popularity of its videos lies in its ability of unbelievable storytelling.

Marketing 126

Marketing Manufacturing Audience ROI 126

Aronson Ads

APRIL 15, 2022

auto sales, but manufacturers and industry experts forecast* that EVs may comprise anywhere from twenty to fifty percent of auto sales within just ten years. As the industry goes through this period of upheaval, it will be vital for manufacturers and dealers to capture the business switching over to EV.

Marketing 57

Marketing Manufacturing Education Impressions 57

Martech Series

DECEMBER 30, 2022

Despite so many economic uncertainties in 2022, companies took a step ahead and the pace of mergers in the IT and tech industry were quite impressive. When headset manufacturer Plantronics purchased the 1990-founded company, which was first known as Polycom, in 2019, the two newly united businesses changed their name to Poly.

Healthcare 121

Healthcare Manufacturing Electronics Communications 121

Fuel Lines

JUNE 4, 2014

Take a look at personal branding from a prospective client’s perspective: We’re a highly relational industry and the face behind the agency helps to create a more personal brand impression. Every point of contact becomes an opportunity to create a positive brand impression. This was welcome news.

Agency 276

Agency Impressions Communications Manufacturing 276

Martech

SEPTEMBER 10, 2024

With Amazon’s audience data, there was potential to enhance their data-driven localized advertising services for thousands of individual automotive manufacturers, regional groups, and local franchise dealers. Dealer.com achieved a CPM (cost-per-thousand) impression on Amazon that was 65% cheaper than other channels.

Media 96

Media Advertising Ad Ops Non-Profit 96

Martech Series

NOVEMBER 15, 2022

“AI and machine learning applications fuel sustainable advancements like autonomous cars and intelligent manufacturing. “The volume and diversity of investors joining WEKA’s Series D round are impressive for a reason. However, these workloads demand massive volumes of data and computing power.

Machine Learning 85

Machine Learning Manufacturing MarTech Impressions 85

Martech

JULY 22, 2024

This sounds impressive, but is it? They manufactured and sold men’s brushless shaving cream and got creative. Most people trip and stumble because they can’t put numbers into context. Many people will use perceived high-quality numbers out of context. “We We just got an ROI of 15% on our last marketing campaign.”

Marketing 109

Marketing SEO ROI Brand Awareness 109

InMobi

JULY 23, 2014

Here are some of the global highlights: Overall, the volume of impressions globally in Q2 2014 on the InMobi network was up significantly compared to the previous quarter. percent of mobile ad impressions. Smartphones still account for the lion’s share of impressions with 72%, up 4.2 percentage points from the previous quarter.

Ad network 52

Ad network Impressions Manufacturing Mobile Ads 52

Clearcode

NOVEMBER 6, 2023

Key Points Retail media networks (RMNs) are capturing a growing portion of marketing budgets as manufacturers and brands redirect their expenditures to focus on engaging consumers in proximity to the point of purchase.

Retail 106

Retail Media Advertising Manufacturing 106

Martech Series

JULY 26, 2022

The Globalization Award: Infineum, a Specialty Chemicals Company and world leading formulator, manufacturer, and marketer of petroleum additives for lubricants and fuels, won for delivering a global digital experience that engaged audiences across multiple geographical locations in more than a dozen languages.

Audience 87

Audience Healthcare Manufacturing Brand Awareness 87

Martech

MAY 5, 2022

So how does that site have a ton of traffic and therefore can sell a bunch of ad impressions? Now, the malware is loading ad impressions in the background. They’re making money through digital advertising because the advertisers don’t know that they’re paying for ad impressions that end up being loaded by malware.

Impressions 73

Impressions Ad Exchange Ad Tech Advertising 73

Digiday

SEPTEMBER 30, 2022

“We are anticipating growth in ad-supported CTV impressions for obvious reasons: Netflix and Disney+ enter the marketplace in Q4,” said Kelly Metz, managing director of advanced TV at Omnicom Media Group. The findings of the study align with what media agency buyers are seeing in the marketplace.

Manufacturing 72

Manufacturing Education Impressions Media 72

Martech Series

DECEMBER 29, 2022

The products entered in the Digital Media World Awards help broadcasters, service providers, content producers and many other industry players adapt to the evolving content production and distribution landscape in impressive ways including cloud adoption, IP transitioning, AI/ML applications, automation and more.

Entertainment 81

Entertainment Manufacturing Media MarTech 81