Fuel Lines

JULY 16, 2012

The impression the audience gets is that the person quoted is among the cream of the crop in his or her profession. His business-to-business agency used social media, especially a niche blog called “Tradesmen Insights,” to target a very narrow audience: Manufacturers that are trying to reach professional tradesmen.

Agency 279

Agency Public Relations Manufacturing Finance 279

InMobi

JANUARY 21, 2014

Here are some of the global highlights: Overall, the volume of impressions in Q4 2013 was up, globally, significantly on the InMobi network since the previous quarter. Of the growth, in-application ads contributed to 53% of mobile ad impressions. Tablets accounted for almost 15% of the total platform impressions, up 1.7%

Impressions 52

Impressions Mobile Ads Marketing Manufacturing 52

InMobi

OCTOBER 29, 2014

Here are some of the global highlights: Overall, in Q3 2014, the volume of impressions on the InMobi network was up globally compared to the previous quarter. percent of mobile ad impressions. Smartphones still account for the lion’s share of impressions with 78%, up 5.9 This growth was driven by in-app ads that contributed 80.0

Impressions 52

Impressions Manufacturing Mobile Ads Advertising 52

Martech

FEBRUARY 23, 2022

The Roku Advertising Watermark connects with the Roku operating system to automatically verify publisher ad requests, as well as ad impressions. But it speaks to the value that Roku and other top streaming platforms, smart TV manufacturers and CTV ad sellers, buyers and tech partners are looking to solidify as the CTV space matures.

Advertising 105

Advertising Manufacturing Ad Inventory Impressions 105

InMobi

JANUARY 28, 2013

and my thoughts were quashed when I chanced upon "The only thing that we can be sure of the future is that it will be absolutely fantastic" The year 2012 saw a phenomenal rise in the tablet impressions across the world and it was the same for us on the InMobi network.

Impressions 40

Impressions Electronics Shipping Manufacturing 40

Martech Series

AUGUST 12, 2022

A recent milestone was surpassed where CTV ad impressions passed mobile impressions, bringing into question the ad spend standards that have been in place for the last number of years. Marketing Technology News: MarTech Interview with Justin Tsang, Growth Product Manager at Clearbit. Hooking advertisers into CTV advertising.

Advertising 96

Advertising Manufacturing Impressions Audience 96

Rob Campbell

OCTOBER 30, 2024

From the fact we prefer to give answers rather than gain understanding right through to our motivation seems to be more about impressing our peers than doing things that actually change outcomes. This last one is exemplified by something I saw when I was recently in China. Specifically this: How lovely is that?

Manufacturing 62

Manufacturing Impressions Marketing Advertising 62

Martech Series

OCTOBER 20, 2022

This technology, built off the IAB native ads spec, brings new tools to the most important first impression consumers have with their television, the navigation of the home screen. CTV Native Tiles gives TV manufacturers like VIZIO additional non-interruptive ad experiences in the form of pause ads and sponsored scene selection.”.

Manufacturing 82

Manufacturing Display Advertising Entertainment MarTech 82

Martech Series

SEPTEMBER 26, 2022

CPG Manufacturers are Adding Tools and Analytics to Combat Inflation and Bolster Revenue Management Capabilities, POI Report finds. Currently 66% of manufacturers look to advance how they approach their revenue management practice and how they optimize pricing & promotions and pack growth analysis.

Manufacturing 83

Manufacturing Retail Food ROI 83

Single Grain

DECEMBER 27, 2024

Both platforms offer impressive features like intent data collection, account targeting, and personalization. Which platform offers the most impressive integrations? User Experience While the features may be impressive, user experience and an intuitive platform often win for many people.

Impressions 52

Impressions Marketing ROI Conversion Rate 52

Martech Series

FEBRUARY 3, 2023

He is currently the managing director and founder of Antrica, world-wide specialist, manufacturer and supplier of video encoders and video decoders. Litwin has an impressive career in senior marketing and sales of advance video solutions as well as being one of our top distributors for several years with great success.

Marketing 93

Marketing Manufacturing MarTech Impressions 93

Martech Series

OCTOBER 26, 2022

Modern commerce experts Avensia, announced American Orthodontics, one of the largest privately held orthodontic manufacturers in the world, has gone live with its new next-generation business-to-business (B2B) e-commerce platform.

Manufacturing 84

Manufacturing MarTech Impressions Marketing 84

Martech Series

SEPTEMBER 28, 2022

In the early days, auto manufacturers had to build cars from scratch. They couldn’t source engine parts from a component manufacturer because the industry was so new, and ancillary companies simply didn’t exist. Today we have an ecosystem of manufacturers that deliver predesigned and pre-built components to auto brands.

MarTech 88

MarTech Manufacturing AutoMobile Impressions 88

Martech Series

AUGUST 9, 2022

The company has a strong customer base across a wide range of verticals, including financial services, insurance, healthcare and manufacturing. Over the past several years, Equalum has seen impressive growth, driven by the company’s flagship platform.

Healthcare 86

Healthcare Manufacturing Finance Impressions 86

Martech Series

JUNE 24, 2022

It is an impressive feat for the company, which only specializes in manufacturing computer chips. They are quirky, intriguing, and interesting. Intel is a B2B brand, and the popularity of its videos lies in its ability of unbelievable storytelling.

Marketing 126

Marketing Manufacturing Audience ROI 126

Martech Series

JULY 8, 2022

The global companies in attendance were impressed with the ability of AIMMO’s smart labeling technology to boost work efficiency and quality.

Marketing 110

Marketing AutoMobile Machine Learning Manufacturing 110

Martech Series

AUGUST 5, 2022

Prior to SG360°, Mr. Carroll held positions as CEO and CFO in a variety of industries, including manufacturing, distribution, and technology. Ed’s impressive industry expertise and leadership skills made him a clear choice to lead SG360° in its next chapter of growth. He began his career as an officer in the United States Navy.

Manufacturing 74

Manufacturing CPA ROI Impressions 74

InMobi

JULY 23, 2014

Here are some of the global highlights: Overall, the volume of impressions globally in Q2 2014 on the InMobi network was up significantly compared to the previous quarter. percent of mobile ad impressions. Smartphones still account for the lion’s share of impressions with 72%, up 4.2 percentage points from the previous quarter.

Ad network 52

Ad network Impressions Manufacturing Mobile Ads 52

Martech Series

DECEMBER 30, 2022

Despite so many economic uncertainties in 2022, companies took a step ahead and the pace of mergers in the IT and tech industry were quite impressive. When headset manufacturer Plantronics purchased the 1990-founded company, which was first known as Polycom, in 2019, the two newly united businesses changed their name to Poly.

Healthcare 121

Healthcare Manufacturing Electronics Communications 121

Martech

MAY 5, 2022

So how does that site have a ton of traffic and therefore can sell a bunch of ad impressions? Now, the malware is loading ad impressions in the background. They’re making money through digital advertising because the advertisers don’t know that they’re paying for ad impressions that end up being loaded by malware.

Impressions 99

Impressions Ad Exchange Ad Tech Advertising 99

Martech Series

MARCH 2, 2023

By turning impressions into intelligence, Automated Creative’s clients, from Cisco to P&G, make huge leaps in the performance of paid social and display advertising. Today it’s a no brainer. Tomorrow it’s a non-negotiable.”

Display Advertising 76

Display Advertising Impressions Manufacturing MarTech 76

Digiday

JUNE 27, 2022

In February, when inflation fears started to get louder, spending of the top 10 automotive advertisers on linear ad impressions in the U.S. Since then, impressions bought in March, April and May have all been below 7 billion. For context, no month in 2021 saw impressions dip below this point. A year ago it was 23%.

Advertising 69

Advertising Media Impressions Manufacturing 69

Basis

JANUARY 26, 2024

Measurement of these channels is also far more interesting today, with options to track impression delivery by audience/geography and to use visit lift studies for brands with brick-and-mortar locations. The reality is that DOOH and dynamic podcast advertising have consolidated their ad supply, making the inventory seamlessly available.

Advertising 91

Advertising Marketing Cookies Impressions 91

Digiday

APRIL 11, 2023

For example, major manufacturers, including domestic and import brands, are hitting the accelerator on marketing spend, particularly looking to capture digital-first audiences that are interested in their EV products. Addressable ads are also more memorable and likely to drive action.

Audience 67

Audience Brand Lift Impressions Manufacturing 67

Martech Series

JULY 26, 2022

The Globalization Award: Infineum, a Specialty Chemicals Company and world leading formulator, manufacturer, and marketer of petroleum additives for lubricants and fuels, won for delivering a global digital experience that engaged audiences across multiple geographical locations in more than a dozen languages.

Audience 87

Audience Healthcare Manufacturing Brand Awareness 87

Chief Martech

SEPTEMBER 20, 2022

It’s been impressive to see how much they’ve advanced over the past couple of years. Business ecosystems have been talked about since the 1990’s in industrial contexts, such as car manufacturing, as a broader view than strictly linear supply chains and distribution networks.

MarTech 118

MarTech Manufacturing Finance eCommerce 118

Clearcode

NOVEMBER 6, 2023

Key Points Retail media networks (RMNs) are capturing a growing portion of marketing budgets as manufacturers and brands redirect their expenditures to focus on engaging consumers in proximity to the point of purchase.

Retail 102

Retail Media Advertising Manufacturing 102

Martech Series

NOVEMBER 15, 2022

“AI and machine learning applications fuel sustainable advancements like autonomous cars and intelligent manufacturing. “The volume and diversity of investors joining WEKA’s Series D round are impressive for a reason. However, these workloads demand massive volumes of data and computing power.

Machine Learning 85

Machine Learning Manufacturing MarTech Impressions 85

Digiday

SEPTEMBER 30, 2022

“We are anticipating growth in ad-supported CTV impressions for obvious reasons: Netflix and Disney+ enter the marketplace in Q4,” said Kelly Metz, managing director of advanced TV at Omnicom Media Group. The findings of the study align with what media agency buyers are seeing in the marketplace.

Manufacturing 72

Manufacturing Education Impressions Media 72

Aronson Ads

MAY 22, 2024

With manufacturing returning, we can expect the F-Series to continue to dominate not only the world of pickup trucks but automotive sales in general. Whether drivers are impressed with its utility or fuel economy, they’ve increased their interest over time.

Impressions 54

Impressions Manufacturing Marketing Advertising 54

Single Grain

FEBRUARY 23, 2021

What’s even more impressive is how the company used the video in the shape of a short quiz. Sonos, a speaker manufacturer, uses a minimalistic ad to promote one of their latest products, which they mention in the ad’s title. They also present their software as a direct solution to their audience’s problem.

Audience 145

Audience Manufacturing eCommerce Food 145

Ad Beat

AUGUST 6, 2024

million on ads driving clickers to their Olympics microsite, Toyota Start Your Impossible : Source: Adbeat Not content to collaborate with a single Olympian, the car manufacturer is sponsoring 250+ Olympic and Paralympic athletes as part of Global Team Toyota. In fact, since mid-April, they’ve spent an estimated $1.6

Real Estate 83

Real Estate Manufacturing Brand Awareness Audience 83

All About Advertising Law

MARCH 13, 2024

The National Advertising Division of BBB National Programs (NAD) recommended last month that Stihl Incorporated USA (Stihl), a manufacturer of equipment and tools, discontinue or modify its unqualified “Made in America” claims. The case reinforces the age-old tenet that a disclosure cannot cure a false claim or a false net impression.

Advertising 52

Advertising Manufacturing Impressions Media 52

Single Grain

FEBRUARY 17, 2020

According to Wistia’s CEO Chris Savage, the company rolled out a $2 million advertising campaign in 2017, netting them more than 43 million impressions. The company invited six different Instagram influencers and a handful of fans to tour their manufacturing facilities. That’s some pretty impressive reach.

Education 140

Education Pop-Up Entertainment Audience 140

Clearcode

MARCH 13, 2023

Since its inception in November 2010, real-time bidding (RTB) has become one of the most significant advancements of the programmatic advertising industry, allowing advertisers to bid on and purchase individual impressions from thousands of publishers. 10,000 impressions across 15 publishers). The addition of new objects in Open RTB 2.x

Impressions 52

Impressions Communications Manufacturing Ad Targeting 52

InMobi

JULY 2, 2023

Tell us about the journey that led you to InMobi After finishing my master’s degree in marketing management from Grenoble Ecole De Management, France, I went on to start my corporate journey in the Filipino manufacturing industry before eventually moving back to South Korea. I loved the moments when upselling met customers' needs.

Impressions 52

Impressions Manufacturing Conversion Ad Tech 52

Martech Series

DECEMBER 29, 2022

The products entered in the Digital Media World Awards help broadcasters, service providers, content producers and many other industry players adapt to the evolving content production and distribution landscape in impressive ways including cloud adoption, IP transitioning, AI/ML applications, automation and more.

Entertainment 81

Entertainment Manufacturing Media MarTech 81