Martech

AUGUST 16, 2024

If there is one thing the public has made clear, it’s that they are not impressed by AI in their products. While there are useful IoT products, a lot seem to exist so manufacturers can collect data on the users. The post For consumers, AI is the new IoT appeared first on MarTech. Make things people want. Processing.

Electronics 124

Electronics Manufacturing Impressions Marketing 124

Martech

FEBRUARY 23, 2022

The Roku Advertising Watermark connects with the Roku operating system to automatically verify publisher ad requests, as well as ad impressions. But it speaks to the value that Roku and other top streaming platforms, smart TV manufacturers and CTV ad sellers, buyers and tech partners are looking to solidify as the CTV space matures.

Advertising 102

Advertising Manufacturing Ad Inventory Impressions 102

Martech Series

AUGUST 12, 2022

Marketing Technology News: MarTech Interview with Justin Tsang, Growth Product Manager at Clearbit. A recent milestone was surpassed where CTV ad impressions passed mobile impressions, bringing into question the ad spend standards that have been in place for the last number of years. Hooking advertisers into CTV advertising.

Advertising 96

Advertising Manufacturing Impressions Audience 96

Martech Series

MARCH 2, 2023

Marketing Technology News: MarTech Interview With Jessica Gilmartin, Chief Marketing Officer at Calendly Dan will continue to lead the agency’s expansion in the US and Canada. The post Automated Creative Launches In The US and Canada appeared first on MarTech Series. Today it’s a no brainer. Tomorrow it’s a non-negotiable.”

Display Advertising 76

Display Advertising Impressions Manufacturing MarTech 76

Martech Series

SEPTEMBER 26, 2022

CPG Manufacturers are Adding Tools and Analytics to Combat Inflation and Bolster Revenue Management Capabilities, POI Report finds. Currently 66% of manufacturers look to advance how they approach their revenue management practice and how they optimize pricing & promotions and pack growth analysis.

Manufacturing 83

Manufacturing Retail Food ROI 83

Martech Series

AUGUST 9, 2022

The company has a strong customer base across a wide range of verticals, including financial services, insurance, healthcare and manufacturing. Over the past several years, Equalum has seen impressive growth, driven by the company’s flagship platform.

Healthcare 86

Healthcare Manufacturing Finance Impressions 86

Martech Series

AUGUST 5, 2022

Prior to SG360°, Mr. Carroll held positions as CEO and CFO in a variety of industries, including manufacturing, distribution, and technology. Ed’s impressive industry expertise and leadership skills made him a clear choice to lead SG360° in its next chapter of growth. He began his career as an officer in the United States Navy.

Manufacturing 74

Manufacturing CPA ROI Impressions 74

Martech Series

JULY 8, 2022

The global companies in attendance were impressed with the ability of AIMMO’s smart labeling technology to boost work efficiency and quality. ” Marketing Technology News: MarTech Interview with Justin Withers, Senior Vice President of Marketing and Product Strategy at ZoomInfo.

Marketing 110

Marketing AutoMobile Machine Learning Manufacturing 110

Martech Series

NOVEMBER 15, 2022

” Marketing Technology News: MarTech Interview with Reeve Collins, Co-Founder at SmartMedia Technologies (SMT). “AI and machine learning applications fuel sustainable advancements like autonomous cars and intelligent manufacturing. However, these workloads demand massive volumes of data and computing power.

Machine Learning 85

Machine Learning Manufacturing MarTech Impressions 85

Martech Series

JUNE 24, 2022

Marketing Technology News: MarTech Interview with Jerry Luk, Co-Founder & President at Firework. It is an impressive feat for the company, which only specializes in manufacturing computer chips. The post Top B2B Brands That Boast Of Great Video Marketing Tactics appeared first on MarTech Series.

Marketing 126

Marketing Manufacturing Audience ROI 126

Martech Series

JULY 26, 2022

Marketing Technology News: MarTech Interview With Regina Soller-Gould, VP of Revenue Marketing at Ada. The company created an interactive networking experience that left participants with a lasting impression and featured a mixologist and pre-mailed cocktail kit for participants to follow along at home.

Audience 87

Audience Healthcare Manufacturing Brand Awareness 87

Martech

SEPTEMBER 10, 2024

With Amazon’s audience data, there was potential to enhance their data-driven localized advertising services for thousands of individual automotive manufacturers, regional groups, and local franchise dealers. Dealer.com achieved a CPM (cost-per-thousand) impression on Amazon that was 65% cheaper than other channels.

Media 114

Media Advertising Ad Ops Non-Profit 114

Martech

JULY 22, 2024

This sounds impressive, but is it? They manufactured and sold men’s brushless shaving cream and got creative. The post How to put marketing data into meaningful context appeared first on MarTech. Most people trip and stumble because they can’t put numbers into context. Then, the result of this campaign is not good.

Marketing 120

Marketing SEO ROI Brand Awareness 120

Clearcode

MARCH 13, 2023

Since its inception in November 2010, real-time bidding (RTB) has become one of the most significant advancements of the programmatic advertising industry, allowing advertisers to bid on and purchase individual impressions from thousands of publishers. 10,000 impressions across 15 publishers). The addition of new objects in Open RTB 2.x

Impressions 52

Impressions Communications Manufacturing Ad Targeting 52

Martech

JULY 25, 2024

“The first is the residential business unit, essentially the manufacture and distribution of accessories and residential furniture, primarily for home and office but for living indoors and outdoors; everything you can imagine except for kitchens and bathrooms.” The European Parliament was one of our most impressive projects.

Agency 115

Agency Fashion eCommerce Communications 115

Martech Series

OCTOBER 28, 2022

The potential addressable market for computer vision is sizable due to its rapid adoption rate from manufacturing, healthcare, retail, security, and safety industries that are digitizing processes to become more data-driven. Marketing Technology News: MarTech Interview with Laura Ritchey, EVP and COO at Radial.

Machine Learning 52

Machine Learning Healthcare Manufacturing MarTech 52

Martech Series

DECEMBER 30, 2022

Despite so many economic uncertainties in 2022, companies took a step ahead and the pace of mergers in the IT and tech industry were quite impressive. Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus. This year feels like a tremendous roller coaster ride. ” strategy.

Healthcare 121

Healthcare Manufacturing Electronics Communications 121

Martech Series

DECEMBER 8, 2022

Questex’s Digital Signage Experience 2022 (DSE), the preeminent event and digital platform for the digital signage industry, brought together the entire ecosystem from advertising, brand marketing, experience design, entertainment, hospitality, and retail, as well as IT systems integrators, manufacturers and more.

Entertainment 87

Entertainment Education Retail Manufacturing 87

Martech Series

DECEMBER 29, 2022

The products entered in the Digital Media World Awards help broadcasters, service providers, content producers and many other industry players adapt to the evolving content production and distribution landscape in impressive ways including cloud adoption, IP transitioning, AI/ML applications, automation and more.

Entertainment 81

Entertainment Manufacturing Media Impressions 81

Martech

MAY 5, 2022

So how does that site have a ton of traffic and therefore can sell a bunch of ad impressions? Now, the malware is loading ad impressions in the background. They’re making money through digital advertising because the advertisers don’t know that they’re paying for ad impressions that end up being loaded by malware.

Impressions 89

Impressions Ad Exchange Ad Tech Advertising 89

Clearcode

NOVEMBER 6, 2023

Key Points Retail media networks (RMNs) are capturing a growing portion of marketing budgets as manufacturers and brands redirect their expenditures to focus on engaging consumers in proximity to the point of purchase.

Retail 96

Retail Media Advertising Manufacturing 96

Martech

JULY 24, 2023

As I mentioned in my previous MarTech column , I don’t work when I’m on holiday, but relaxing in a new environment always unleashes my creative energies. Deliver it within the first two minutes after opt-in, and you’re creating an excellent brand first impression. Get MarTech! Includes any disclaimers.

Real Estate 97

Real Estate Retail Impressions Healthcare 97

Martech

NOVEMBER 15, 2021

Below you will find a list of 6 notable vendors that we profiled in the latest MarTech Intelligence Report on marketing attribution and predictive analytics tools. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. Full Circle Insights. Click here to download! Marketing Evolution.

Marketing 111

Marketing Machine Learning ROI Cookies 111

Martech

NOVEMBER 18, 2022

Be prepared for a full rollout and have manufacturing facilities, distributors, suppliers and other partners in place well before your go-live date. Get MarTech! Marketing must lead and not just impress internal stakeholders. Rebranding: A definition. In your inbox. Processing. Does your brand need a rebrand or a relaunch?

Communications 121

Communications Real Estate AutoMobile Marketing 121

Martech

JULY 28, 2021

This includes four business units: the mobility line of products (Toughbooks and related durable mobile devices); professional video and business systems (for amusement parks, exhibitions and other organizations); enterprise process innovation for manufacturing and food; and robotics and large factory equipment. Read more here.

Food 111

Food A/B Testing Conversion Electronics 111

Martech

MAY 24, 2022

As consumers access more advanced technology, old marketing strategies fail to impress them. This helps manufacturers cut down on the overhead costs as well as the time taken to design a car. The post Why we care about AR and VR: A guide for marketers appeared first on MarTech.

AutoMobile 140

AutoMobile Marketing Healthcare Manufacturing 140

Martech Series

FEBRUARY 24, 2023

The following are the main advantages of demand forecasting through ML and AI as they may offer help to the manufacturing company precisely: Better Accuracy: Accuracy will increase over time as machine learning algorithms gain knowledge from the data already available. This enhances brand impression and consumer loyalty.

Machine Learning 88

Machine Learning Manufacturing Media Marketing 88

InMobi

JULY 25, 2019

In a short while, we were using data for everything from manufacturing ball bearings to monitoring thermal plants to urban planning. InMobi Marketing Cloud is a suite of integrated ad tech and martech platforms, supplemented by InMobi’s exclusive mobile intelligence for targeting. And then, it hit us.,

Ad Tech 52

Ad Tech Manufacturing MarTech Impressions 52

Martech

OCTOBER 23, 2023

However, Parakhin still accused Apple of unfairly refusing to consider Bing as its default search engine: “My impression is that Apple doesn’t really consider switching….[T]hey Austin hoped phone manufacturers would roll out the new feature to products, creating a new source of ad revenue, while boosting reach for app developers.

Mobile Search 89

Mobile Search Machine Learning Advertising Marketing 89

Martech Series

FEBRUARY 3, 2023

Webex Meeting A leading manufacturer of video conferencing hardware is Cisco and Webex meetings is their video call app. Marketing Technology News: MarTech Interview with Cynthia LaRue, Marketing Director at ShipStation Video Conferencing use cases: The modern workplace cannot function without video conferencing software.

Communications 73

Communications Healthcare Manufacturing Marketing 73

Martech Series

SEPTEMBER 22, 2022

The report lists the leading competitors and manufacturers in the Multichannel Marketing Hubs market industry to provide a strategic view of the industry and an analysis of the factors affecting market competitiveness. Marketing Technology News: MarTech Interview with Zarina Stanford, CMO at Bazaarvoice.

Marketing 90

Marketing Manufacturing MarTech Impressions 90

Martech Series

OCTOBER 25, 2022

Canada, and Latin America among major original equipment manufacturers (OEMs) and emerging CTV publishers and platforms. Marketing Technology News: MarTech Interview with Laura Ritchey, EVP and COO at Radial. Column6 has a large and growing footprint in the U.S., Our success together in the U.S. By 2025, the U.S.

Demand Side Platform 89

Demand Side Platform Audience Manufacturing Advertising 89

VideoWeek

JULY 8, 2022

The test used Zeotap’s ID+ identifier and achieved more than 72,000 impressions, demonstrating “the technical feasibility of an environment without third-party cookies,” according to Samsung. The campaign was managed by Publicis, transacted through the Index Exchange SSP and carried in the Spanish digital newspaper El Confidencial.

Ad Tech 98

Ad Tech eCommerce Agency Media 98