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How to put marketing data into meaningful context

Martech

We just got an ROI of 15% on our last marketing campaign.” This sounds impressive, but is it? What if previous campaigns over the past two years averaged a 25% ROI? However, if the average ROI on campaigns was 10% during that period, then this latest campaign did well. Then, the result of this campaign is not good.

Marketing 128
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Connected TV Ecosystem Holds the Potential of Greater Return for Eager Advertisers

Martech Series

A recent milestone was surpassed where CTV ad impressions passed mobile impressions, bringing into question the ad spend standards that have been in place for the last number of years. This will empower them to focus their ad spend and better calculate ROI, using hard metrics to justify their record-breaking spending.

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Promotion Optimization Institute Identifies 2022’s Top Enterprise Capabilities and Vendors

Martech Series

CPG Manufacturers are Adding Tools and Analytics to Combat Inflation and Bolster Revenue Management Capabilities, POI Report finds. Currently 66% of manufacturers look to advance how they approach their revenue management practice and how they optimize pricing & promotions and pack growth analysis.

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Top B2B Brands That Boast Of Great Video Marketing Tactics

Martech Series

As per some statistics, 70% of the marketers in 2021 believed that video marketing resulted in a positive ROI. It is an impressive feat for the company, which only specializes in manufacturing computer chips. Lately, video marketing has exploded and it has proved valuable in the B2B sphere as well. What is B2B video marketing?

Marketing 126
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Edward Carroll Appointed New President and CEO of SG360°

Martech Series

Prior to SG360°, Mr. Carroll held positions as CEO and CFO in a variety of industries, including manufacturing, distribution, and technology. Ed’s impressive industry expertise and leadership skills made him a clear choice to lead SG360° in its next chapter of growth. He began his career as an officer in the United States Navy.

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Balancing storytelling, culture, martech and AI for long-term profitability

Martech

Storytelling creates the arc that begins with first impressions and carries into preference, commitment and relationship and becomes embedded in culture. Two quick examples: A manufacturer ops leader was asked why they chose company A from their shortlist of six SaaS providers. That’s what aligned with their goals for success.

MarTech 127
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Multi-Channel PPC Advertising Case Study: Boosting Your ROI

Single Grain

By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. We monitored every aspect of the campaign, from daily spend to ROI, and were ruthless in replacing underperforming ads and expanding the winning ads.

ROI 52