How to put marketing data into meaningful context
Martech
JULY 22, 2024
We just got an ROI of 15% on our last marketing campaign.” This sounds impressive, but is it? What if previous campaigns over the past two years averaged a 25% ROI? However, if the average ROI on campaigns was 10% during that period, then this latest campaign did well. Then, the result of this campaign is not good.
Let's personalize your content