Martech

SEPTEMBER 9, 2024

to an impressive +25.1%. This surge in retail media investment underscores its growing importance in the marketing mix. The post Optimistic marketers increase expected ad spend appeared first on MarTech. One of the most notable trends highlighted in the report is the continued ascent of retail media. Processing.

Marketing 117

Marketing Retail Impressions Media 117

Martech

JULY 22, 2024

To business executives and marketing professionals, everything is numbers. We just got an ROI of 15% on our last marketing campaign.” This sounds impressive, but is it? This applies to everyone on the marketing team and anyone reporting to the C-level executives. The same rules apply to offline marketing efforts.

Marketing 122

Marketing SEO ROI Brand Awareness 122

Martech

OCTOBER 1, 2024

From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. Dig deeper: How marketing ops can learn to speak C-suite The forecasting train is coming: Is B2B marketing ready? B2B marketing is a great example.

Marketing 117

Marketing Machine Learning Finance Communications 117

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace. Every startup begins with the goal of growth.

Marketing 113

Marketing Brand Awareness Machine Learning GDPR 113

Ad Monsters

DECEMBER 2, 2024

However, the question of whether bundling or market-based pricing can drive optimal yield is still largely unanswered. This approach ensures high revenue for the premium content but the fundamental question of the actual market value for an individual impression remains unanswered. Punchline: the answer is both.)

Machine Learning 105

Machine Learning Marketing Impressions CPM 105

Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. With each new AI tool for email marketers, it is crucial the content and campaigns created with them maintain a personal touch and not diminish the brand experience. 4 tips for using AI in your email marketing campaigns 1. We get it, FNAME.

Marketing 133

Marketing Food Impressions Conversion 133

Adweek

APRIL 10, 2023

Across the business world and society as a whole, people have been equal parts amused by its capabilities, excited for its potential and impressed by its iterations like GPT-4. Since its launch in November 2022, ChatGPT, the chatbot developed by OpenAI, has been inescapable.

Impressions 299

Impressions Marketing 299

Martech

AUGUST 5, 2024

In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. While they might offer seemingly attractive metrics, several considerations are crucial for marketers to avoid unintended consequences, particularly concerning the impact on publishers.

Marketing 119

Marketing Demand Side Platform Audience Impressions 119

Martech

JANUARY 14, 2025

How often have you seen ads promising a single tool or platform as the ultimate solution to all your marketing challenges guaranteeing quality leads and sales while saving you time and money? No one consumes media in a vacuum, so why limit your marketing to a single channel? If it sounds too good to be true, it probably is.

Marketing 121

Marketing Brand Awareness ROI Retargeting 121

Martech

SEPTEMBER 5, 2024

However, an increasing number of small and mid-market B2B SaaS vendors are trying product-led growth (PLG) and product-led marketing (PLM). There are two business drivers for taking a product-led approach to sales and marketing. Calculating conversions by 1,000 impressions shows free trials nearly double demos.

Non-Profit 126

Non-Profit Click Through Rate Impressions Conversion Rate 126

Ad Monsters

MARCH 17, 2025

Marketers face increasing challenges in determining which social narratives to engage with. Conventional marketing metrics such as click-through rates (CTRs), impressions, conversions, and attribution models are ultimately ineffective because they reflect past performance rather than shaping future success.

Marketing 91

Marketing Click Through Rate Conversion Conversion Rate 91

Martech

JULY 31, 2024

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. This was in response to a 74% increase in impression volume. Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier.

CPM 120

CPM CPC Click Through Rate Impressions 120

Digital Remedy

NOVEMBER 14, 2024

In 2024, understanding how to effectively market in this sector is crucial. Recent trends such as the rise of home health, biomonitoring through wearables, and the demand for personalized health solutions have significant implications for digital marketing strategies. The health and wellness industry is rapidly evolving.

Foot Traffic Attribution 100

Foot Traffic Attribution Marketing Audience Impressions 100

Digital Remedy

DECEMBER 4, 2024

In the always-evolving landscape of higher education, institutions face the dual challenge of meeting the expectations of tech-savvy students while also differentiating themselves in a crowded market. They must balance academic excellence with market competitiveness and stakeholder expectations while staying in-budget.

Education 91

Education A/B Testing Marketing Brand Awareness 91

illumin

JANUARY 14, 2025

In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Trends for Agencies in 2025: The changing role of advertising experts a.

Advertising 101

Advertising Retail Marketing Agency 101

Martech

FEBRUARY 6, 2025

Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals. LinkedIns report, “The Future of B2B Marketing Measurement,” offers ways B2B marketers can improve their tracking and optimization of results.

Machine Learning 88

Machine Learning Brand Lift Marketing Click Through Rate 88

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. Dig deeper: Rethinking fit, growth and go-to-market for the modern startup 2. What does this mean for marketing and GTM teams? Are you kidding?

Marketing 122

Marketing Finance Conversion Communications 122

Martech

DECEMBER 3, 2024

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. Influencer marketing. Challenging legacy metrics and expanding the view MMM has traditionally focused on broad visibility, relying on metrics like reach, impressions and cost. Digital out-of-home (DOOH).

Media 126

Media Impressions Audience Conversion 126

Martech

SEPTEMBER 10, 2024

The tool combines location and purchase insights, allowing marketers to measure the impact of multichannel campaigns on sales. Sales Impact adds purchase data and new metrics, so marketers can better connect the dots between campaigns and purchases. Sales Impact also aims to make it easier for marketers to measure campaign ROI.

Impressions 111

Impressions Retail ROI MarTech 111

Martech

JANUARY 13, 2025

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: Welcome emails are a crucial component of any email marketing strategy. Implementing best practices in crafting these emails can lead to long-term benefits for your marketing efforts.

Click Through Rate 110

Click Through Rate Conversion Rate Impressions Communications 110

Digiday

MARCH 20, 2025

Interested in sharing your perspectives on the media and marketing industries? Meta’s Facebook and Instagram platforms, TikTok , and YouTube are an integral part of marketers’ strategies this year (again), but how exactly will they know whether they’re successful on those platforms? Join the Digiday research panel.

Marketing 69

Marketing Impressions Media 69

Adweek

AUGUST 6, 2024

In this episode of the Brave Commerce podcast, co-hosts Sarah Hofstetter and Rachel Tipograph sit down with Ryu Yokoi, chief digital officer for Unilever's Personal Care North America division, to explore the company's dynamic shift toward digital commerce and performance-driven marketing.

Media 276

Media Impressions Marketing 276

Adweek

OCTOBER 21, 2022

There is no secret that perception is important in branding, and we cultivate our reality based on those impressions. Great marketers have an uncanny ability to advocate the positive highlights of a brand. They have an incredible gift of engaging with their customers to promote the positive features of their products and services.

Advertising 299

Advertising Impressions Marketing 299

Adweek

JANUARY 25, 2024

This year, third-party cookies are set to disappear, and with them, several other mainstays of digital advertising like measurement, spurring marketers to look at transaction data, attention metrics, and critique alternative forms of media.

Advertising 299

Advertising Cookies Impressions Media 299

Ad Rants

OCTOBER 24, 2022

That's why video is such an important tool for B2B marketers. For example, using video in your email marketing can result in a 300% boost in click-through rates. A great B2B video hooks the viewer and leaves a lasting impression. Use Video in Email Marketing. Modernize your B2B Marketing Campaign with Video.

Marketing 243

Marketing Click Through Rate Conversion eCommerce 243

Martech

SEPTEMBER 17, 2024

The first article in this series on building a data-driven organization focused on using data to guide marketing strategies from the start. We tackled common challenges like relying on anecdotes, unclear objectives and data silos, laying the groundwork for more focused and effective marketing strategies. And how do we get there?

Marketing 65

Marketing Conversion Rate Click Through Rate Impressions 65

Ad Rants

DECEMBER 4, 2023

It doesn't matter if you're talking about wholesale real estate or a more traditional real estate transaction; one of the most critical elements of this industry is and will always be marketing. But it would be a mistake to assume you're only marketing the property you're focused on now. Don't just post available properties, though.

Real Estate 228

Real Estate Marketing SEO Impressions 228

Martech

AUGUST 15, 2024

Marketing ROI. Here’s why: Marketing impact can be a double-edged sword. That’s where you, the marketer, are challenged to translate marketing into hard numbers, proving its worth beyond a flurry of activity. Bank: “Engineering builds it, Marketing translates it. Perception is everything.

ROI 121

ROI Finance Brand Awareness Conversion 121

Ad Rants

OCTOBER 11, 2022

It is clearly evident that marketing plays a crucial role in business success. Since client involvement is the foundation of any business, companies put a lot of effort into managing their marketing initiatives. Marketing serves in introducing your business to your target market, but keep in mind that efficient marketing is difficult.

Agency 207

Agency Marketing Communications Impressions 207

Martech

SEPTEMBER 19, 2024

After watching a video from my friend Shawn Kanungo , I was inspired to create a series of interactive marketing calculators designed to help marketers quickly calculate common campaign metrics. Think Bankrate mortgage calculators, but for marketers. I’m not a coder. I’d like you to perform the following tasks: 1.

Conversion Rate 134

Conversion Rate Click Through Rate Conversion CPM 134

Martech

AUGUST 8, 2024

. “When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. ” The study was published in the Journal of Hospitality Marketing & Management.

MarTech 120

MarTech Electronics GDPR Audience 120

Adweek

JULY 28, 2023

Building responsive marketing is key to continued success. Join Adweek as we sit down with Julia Goldin, chief product and marketing officer of The LEGO Group, to highlight her impressive work,

Conversion 246

Conversion Impressions Marketing 246

Martech

AUGUST 1, 2024

Dig deeper: Netflix leans into ad-supported tier as subscriber growth surges Ad impressions across all its apps grew 10% year-over-year. billion — representing a 22% jump compared to the prior year,” said Lukman Otunuga, Senior Market Analyst at forex trading broker, FXTM. The average price per ad was also up 10%.

Retail 117

Retail Impressions MarTech Media 117

Martech

JANUARY 10, 2025

Digital marketing leaders must carefully manage the reality and perceptions around personalization. This highlights the need for marketers to tailor their strategies to different demographic groups. Bridging the gap between marketing and advertising technology is crucial for seamless integration and compliance.

Retargeting 127

Retargeting Ad Targeting Manufacturing Communications 127

Martech

SEPTEMBER 19, 2024

A new core skill every marketer needs to develop moving forward is the ability to discern where AI enhances our efforts and where human expertise remains irreplaceable. of marketers who report using AI , 44.4% Marketing based on mimicry is inherently incapable of being specific or creative enough to make a brand stand out.

Audience 135

Audience Marketing Impressions Communications 135

Martech

MAY 14, 2024

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI.

ROI 124

ROI Marketing Click Through Rate Impressions 124

AdExchanger

NOVEMBER 3, 2024

When advertisers see their ad verification partners blocking lots of impressions, they often think, “Okay, good – that’s proof the technology is working.”

Impressions 111

Impressions Media Advertising Marketing 111