Ad Rants

OCTOBER 24, 2022

That's why video is such an important tool for B2B marketers. For example, using video in your email marketing can result in a 300% boost in click-through rates. A great B2B video hooks the viewer and leaves a lasting impression. Use Video in Email Marketing. Modernize your B2B Marketing Campaign with Video.

Marketing 243

Marketing Click Through Rate Conversion eCommerce 243

Ad Rants

DECEMBER 4, 2023

It doesn't matter if you're talking about wholesale real estate or a more traditional real estate transaction; one of the most critical elements of this industry is and will always be marketing. But it would be a mistake to assume you're only marketing the property you're focused on now. Don't just post available properties, though.

Real Estate 228

Real Estate Marketing SEO Impressions 228

Martech

OCTOBER 25, 2023

The post PSA campaign gets impressive results from new adtech appeared first on MarTech. Business email address Subscribe Processing. Get MarTech! In your inbox. Business email address Subscribe Processing.

Impressions 115

Impressions Non-Profit CPM MarTech 115

Ad Rants

OCTOBER 11, 2022

It is clearly evident that marketing plays a crucial role in business success. Since client involvement is the foundation of any business, companies put a lot of effort into managing their marketing initiatives. Marketing serves in introducing your business to your target market, but keep in mind that efficient marketing is difficult.

Agency 207

Agency Marketing Communications Impressions 207

Martech

MAY 14, 2024

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI.

ROI 130

ROI Marketing Click Through Rate Impressions 130

Adweek

JULY 28, 2023

Building responsive marketing is key to continued success. Join Adweek as we sit down with Julia Goldin, chief product and marketing officer of The LEGO Group, to highlight her impressive work,

Conversion 246

Conversion Impressions Marketing 246

Martech

NOVEMBER 13, 2024

The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., and the U.S.

Marketing 136

Marketing CPL CPA Finance 136

Martech

OCTOBER 16, 2024

As marketers pour more budget into digital channels, a surprising disconnect remains. While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. All of this points to marketers needing a better method of campaign measurement. The challenge?

Marketing 128

Marketing Machine Learning Retail ROI 128

Martech

SEPTEMBER 13, 2024

Your calendar is not just a pretty collection of dates and ideas; it’s the blueprint for a successful email marketing program. Below are six tried-and-tested pointers to unlock the full potential of your email marketing calendar. In addition to the year’s key marketing dates, highlight other promos for your business.

A/B Testing 137

A/B Testing Marketing Pop-Up Conversion Rate 137

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks.

Marketing 134

Marketing ROI MarTech Conversion 134

Martech

OCTOBER 11, 2024

Here’s what happened on LinkedIn this week when HockeyStack, a software vendor that helps marketers with attribution and account analysis, released a report on B2B touchpoints. In 2024, companies need 2,879 impressions and 266 touchpoints to close a deal. Dig deeper: Why does everyone seem to be re-thinking B2B marketing?

Marketing 126

Marketing Impressions Education MarTech 126

Martech

SEPTEMBER 9, 2024

to an impressive +25.1%. This surge in retail media investment underscores its growing importance in the marketing mix. The post Optimistic marketers increase expected ad spend appeared first on MarTech. One of the most notable trends highlighted in the report is the continued ascent of retail media. Processing.

Marketing 124

Marketing Retail Impressions Media 124

illumin

DECEMBER 3, 2024

As the world increasingly embraces sustainable practices, industries across the board are rethinking how they operate, and digital marketing is no exception. Digital Waste : Unused or unwanted ads, poorly targeted campaigns, and redundant impressions add to what’s known as “digital waste.”

Advertising 106

Advertising Marketing Ad Inventory Impressions 106

Martech

SEPTEMBER 26, 2024

A problem that’s a great opportunity for marketers. Fortunately for most marketers, many companies offer low code/no code ways to create agents via premade modules. It can do many impressive things: Automating processes, finding patterns in gigantic data sets, and generating springboard images and text to better ideas.

Marketing 130

Marketing ROI Impressions MarTech 130

Martech

JULY 22, 2024

To business executives and marketing professionals, everything is numbers. We just got an ROI of 15% on our last marketing campaign.” This sounds impressive, but is it? This applies to everyone on the marketing team and anyone reporting to the C-level executives. The same rules apply to offline marketing efforts.

Marketing 128

Marketing SEO ROI Brand Awareness 128

Ad Monsters

DECEMBER 2, 2024

However, the question of whether bundling or market-based pricing can drive optimal yield is still largely unanswered. This approach ensures high revenue for the premium content but the fundamental question of the actual market value for an individual impression remains unanswered. Punchline: the answer is both.)

Machine Learning 100

Machine Learning Marketing Impressions CPM 100

Adweek

DECEMBER 5, 2022

million impressions across Fox and FS1 from 33 live events. Fox Sports has delivered its best Thanksgiving weekend ever, earning 165.3 The Dallas Cowboys on Thanksgiving, the U.S. Men's National Soccer Team versus England on Black Friday, No. 2 Michigan and No. 3 Ohio State squaring off on Saturday and the NFL window on Sunday.

Impressions 264

Impressions Marketing 264

Martech

OCTOBER 1, 2024

From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. Dig deeper: How marketing ops can learn to speak C-suite The forecasting train is coming: Is B2B marketing ready? B2B marketing is a great example.

Marketing 124

Marketing Machine Learning Finance Communications 124

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace. Every startup begins with the goal of growth.

Marketing 120

Marketing Brand Awareness Machine Learning GDPR 120

Martech

JUNE 24, 2024

Now that the novelty of AI has settled and marketing teams are using it across their operations in creative, efficient ways, we’re starting to see some interesting case studies emerge. These brands are miles ahead in figuring out how to make AI work for them, finding unique applications tailored to their marketing needs and goals.

Marketing 128

Marketing Click Through Rate Impressions MarTech 128

Martech

AUGUST 5, 2024

In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. While they might offer seemingly attractive metrics, several considerations are crucial for marketers to avoid unintended consequences, particularly concerning the impact on publishers.

Marketing 126

Marketing Demand Side Platform Audience Impressions 126

Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. With each new AI tool for email marketers, it is crucial the content and campaigns created with them maintain a personal touch and not diminish the brand experience. 4 tips for using AI in your email marketing campaigns 1. We get it, FNAME.

Marketing 136

Marketing Food Impressions Conversion 136

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Now, marketing needs to show ROI quickly.

Marketing 141

Marketing Brand Awareness Viewability Audience 141

Martech

MARCH 8, 2024

The marketing industry is in an interesting position when it comes to women in the workforce. Women hold 60% of all North American marketing jobs, according to data from LinkedIn , and women now hold 52% of CMO roles. But modern marketing roles are incredibly diverse in their nature. Women hold 51% of the jobs in U.K.

SEO 126

SEO Marketing MarTech Agency 126

Martech

NOVEMBER 6, 2023

Marketing automation allows marketers to speed up processes and increase efficiency. However, there are some quick wins your marketing organization can achieve by making small changes to your existing marketing automation program. Dig deeper: What is marketing automation and how can it help B2B marketers?

Marketing 132

Marketing Impressions MarTech 132

Martech

DECEMBER 7, 2023

This holiday season calls for a more thoughtful approach to gifting, especially when it comes to the discerning marketer in your life. Channeling the spirit of Oprah’s “Favorite Things,” I’ve put together a selection of innovative gift ideas designed to impress. Three French hens? A partridge in a pear tree?

Marketing 128

Marketing Impressions MarTech 128

Martech

FEBRUARY 8, 2024

Data has fueled digital marketing for many years. As marketing has evolved, the amount of data we have access to and the importance of using it correctly continues to grow. Building strong data foundations Recently, we have seen some revolutionary new technologies introduced to digital marketing.

Marketing 124

Marketing Finance Cookies Impressions 124

Ad Rants

JUNE 24, 2022

That said their effectiveness as your purely customizable marketing tool depends solely on how you take advantage of the various platforms at your disposal. In that relatively small rectangular box, you can provide critical information about yourself or your business in one split-second impression. Tools of the Trade.

Banner 187

Banner Media Impressions Advertising 187

Martech

SEPTEMBER 25, 2024

Digital marketing and martech are transforming businesses, but getting leadership to invest can be difficult. Marketing teams often struggle with doubts about past results, tight budgets or a fear of change, making it hard to win support. Below are strategies to help you gain leadership support for digital marketing investments.

Marketing 124

Marketing Communications MarTech ROI 124

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Cookies 131

Cookies Marketing Retargeting CPC 131

Martech

DECEMBER 27, 2023

Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. Also, here are two nuances: If these are marketing or warm emails, don’t be shy and add your photo, as well as any relevant awards or badges that prove your expertise. Get MarTech!

Marketing 135

Marketing MarTech Communications Audience 135

Martech

JANUARY 31, 2024

Predictive analytics provides a solid foundation for data-driven decision-making for marketing campaigns. But while most marketing leaders already use some form of predictive analytics, specifically predictive modeling, many still struggle to fully integrate it into their decisions. channels or messaging) to optimize outreach.

Marketing 137

Marketing Machine Learning Audience Agency 137

Martech

OCTOBER 6, 2023

Marketing has always been challenged to demonstrate impact on pipeline and revenue — and it hasn’t gotten easier. Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement.

Marketing 137

Marketing ROI Machine Learning Education 137

Martech

APRIL 8, 2024

Technological advancements drove this massive shift, changing consumer behaviors and marketers’ relentless pursuit of more effective ways to engage their audiences. Thanks to technology like automation and data analytics, marketers can more easily segment audiences, tailor messages and deliver content that resonates on a personal level.

Marketing 136

Marketing Conversion Audience SEO 136

Martech

JANUARY 16, 2024

Storytelling might not be the first tool that springs to mind in B2B marketing. Think about it — a well-told story can captivate, engage and leave a lasting impression, even on the most analytical minds. This article dives into the nuts and bolts of storytelling in B2B marketing. Traditional marketing tactics?

Marketing 140

Marketing Audience MarTech Impressions 140

Martech

JUNE 13, 2024

The term refers to closed marketing ecosystems in which the owner controls the content, data, inventory and engagement experience. Reliance on these platforms can offer marketers significant advantages and limitations. They offer sophisticated tools that enable marketers to create, manage and optimize campaigns more efficiently.

Marketing 130

Marketing Machine Learning Ad Server Video Ads 130

Martech

JUNE 28, 2024

Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. Here’s how you can measure the impact of brand marketing investments on the business. Dig deeper: Why B2B marketing needs brand building more than lead gen 2.

Brand Lift 132

Brand Lift Marketing Brand Awareness Audience 132