Martech

OCTOBER 25, 2023

The post PSA campaign gets impressive results from new adtech appeared first on MarTech. Business email address Subscribe Processing. Get MarTech! In your inbox. Business email address Subscribe Processing.

Impressions 102

Impressions Non-Profit CPM MarTech 102

Digiday

JULY 12, 2023

Chris Rooney, pharmaceutical lead, client vertical sales, DISH Media As streaming TV continues to win greater audience share, pharma marketers are using impression-based buying to drive DTC connections and build incremental reach. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Impressions 66

Impressions Pharmaceuticals Healthcare Marketing 66

AdPushup

MAY 28, 2023

All you need to know about ad impression is gathered here: definition, monetization metrics, and causes. Let’s also look at how to manage unfilled ad impressions. Advertisers and marketers are constantly seeking innovative strategies to [.]

Impressions 52

Impressions Advertising Marketing Ad Ops 52

Marketing Dive

OCTOBER 24, 2022

While QSRs increasingly invest in digital marketing, they remain an important driver of TV ad impressions, accounting for 27.5 billion impressions in Q3.

Impressions 69

Impressions Marketing 69

Martech

OCTOBER 25, 2023

The post PSA campaign gets impressive results from new adtech appeared first on MarTech. Business email address Subscribe Processing. Get MarTech! In your inbox. Business email address Subscribe Processing.

Impressions 93

Impressions Non-Profit CPM MarTech 93

Adweek

APRIL 10, 2023

Across the business world and society as a whole, people have been equal parts amused by its capabilities, excited for its potential and impressed by its iterations like GPT-4. Since its launch in November 2022, ChatGPT, the chatbot developed by OpenAI, has been inescapable.

Impressions 299

Impressions Marketing 299

Martech Series

NOVEMBER 30, 2022

CCB, together with its digital media agency Havas and the strategic support of Clictag Digital, sought future-ready solutions to preserve and extend its data-driven marketing across all browsers for its “Soy empresario” video campaign. Marketing Technology News: REAL Messenger Welcomes New Chief Data Officer Kamal Shaik.

Viewability 80

Viewability Impressions Cookies MarTech 80

Martech

MAY 14, 2024

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI.

ROI 112

ROI Marketing Click Through Rate Impressions 112

Digiday

NOVEMBER 20, 2024

Susan Wu, Senior Director, Marketing Research, PubMatic Amid the growing complexity of the digital advertising ecosystem, today’s leading brands are leaning into programmatic’s ability to power a more holistic customer-centric model — one in which brand and performance budgets and strategies are converging.

Marketing 91

Marketing ROI Impressions Media 91

Martech

OCTOBER 11, 2024

Here’s what happened on LinkedIn this week when HockeyStack, a software vendor that helps marketers with attribution and account analysis, released a report on B2B touchpoints. In 2024, companies need 2,879 impressions and 266 touchpoints to close a deal. Dig deeper: Why does everyone seem to be re-thinking B2B marketing?

Marketing 103

Marketing Impressions Education MarTech 103

Martech

NOVEMBER 13, 2024

The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., and the U.S.

Marketing 118

Marketing CPL CPA Finance 118

Ad Monsters

DECEMBER 2, 2024

However, the question of whether bundling or market-based pricing can drive optimal yield is still largely unanswered. This approach ensures high revenue for the premium content but the fundamental question of the actual market value for an individual impression remains unanswered. Punchline: the answer is both.)

Machine Learning 52

Machine Learning Marketing Impressions CPM 52

Martech Series

AUGUST 16, 2022

Marketing Technology News: JW Player (JWP) Launches Scalable Video Platform Solution for Broadcasters. Marketing Technology News: MarTech Interview With Ronny Elkayam, SVP, Mobile, App Market & Strategic Products at Wix. 5000 Annual List, Continues Impressive Growth appeared first on MarTech Series.

Impressions 91

Impressions Communications MarTech Marketing 91

Digital Remedy

NOVEMBER 14, 2024

In 2024, understanding how to effectively market in this sector is crucial. Recent trends such as the rise of home health, biomonitoring through wearables, and the demand for personalized health solutions have significant implications for digital marketing strategies. The health and wellness industry is rapidly evolving.

Foot Traffic Attribution 105

Foot Traffic Attribution Marketing Audience Impressions 105

Ad Rants

DECEMBER 4, 2023

It doesn't matter if you're talking about wholesale real estate or a more traditional real estate transaction; one of the most critical elements of this industry is and will always be marketing. But it would be a mistake to assume you're only marketing the property you're focused on now. Don't just post available properties, though.

Real Estate 231

Real Estate Marketing SEO Impressions 231

Martech Series

JUNE 15, 2022

Additionally, nearly two-thirds (65%) of all impressions served today via DeepIntent’s demand side platform (DSP) are optimized toward higher audience quality and prescription (script) performance, meeting healthcare marketers’ demand for technology that can deliver quantifiable results.

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

Martech

OCTOBER 16, 2024

As marketers pour more budget into digital channels, a surprising disconnect remains. While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. All of this points to marketers needing a better method of campaign measurement. The challenge?

Marketing 104

Marketing Machine Learning Retail ROI 104

Unruly

FEBRUARY 14, 2023

Our analysis covered the emotional responses of over 2,500 consumers in the US to 17 major commercials, ranking the most popular based on their emotional, social and business impact, as well as grading them against the average emotional response to advertisements in the market.

Impressions 59

Impressions Entertainment Advertising Marketing 59

Martech

JUNE 24, 2024

Now that the novelty of AI has settled and marketing teams are using it across their operations in creative, efficient ways, we’re starting to see some interesting case studies emerge. These brands are miles ahead in figuring out how to make AI work for them, finding unique applications tailored to their marketing needs and goals.

Marketing 116

Marketing Click Through Rate Impressions MarTech 116

Martech

SEPTEMBER 9, 2024

to an impressive +25.1%. This surge in retail media investment underscores its growing importance in the marketing mix. The post Optimistic marketers increase expected ad spend appeared first on MarTech. One of the most notable trends highlighted in the report is the continued ascent of retail media. Processing.

Marketing 90

Marketing Retail Impressions Media 90

Unruly

FEBRUARY 14, 2023

Our analysis covered the emotional responses of approximately 2,500 consumers in the US to 17 major commercials, ranking the most popular based on their emotional, social and business impact, as well as grading them against the average emotional response to advertisements in the market.

Impressions 52

Impressions Entertainment Advertising Marketing 52

Martech Series

OCTOBER 18, 2022

Update encourages marketers to more frequently integrate Volta’s inventory into retail media and omni-channel campaigns. By providing equal and universal access, Volta’s DOOH media is made more valuable to marketers, motivating them to incorporate it more frequently into media plans. Volta Inc. ,

Impressions 71

Impressions Media Advertising Retargeting 71

Digital Turbine

JUNE 22, 2022

According to Mobile Market 2022-2026 Forecast Report , Google Play will contribute 143 billion downloads with 5.2% According to Mobile Market 2022-2026 Forecast Report , Google Play will contribute 143 billion downloads with 5.2% Some of the largest markets in Europe lead projected growth over the next five years.

Impressions 52

Impressions Marketing 52

Digiday

OCTOBER 26, 2022

Implementing a successful strategy takes a fusion of longstanding marketing functions, including PR, branding and SEO. Google has become a new kind of business card, and page 1 results are often the first impression. An effective ORM strategy will generally consist of a combination of PR, branding, marketing and SEO practices.

Impressions 82

Impressions SEO Media Conversion 82

Adweek

AUGUST 6, 2024

In this episode of the Brave Commerce podcast, co-hosts Sarah Hofstetter and Rachel Tipograph sit down with Ryu Yokoi, chief digital officer for Unilever's Personal Care North America division, to explore the company's dynamic shift toward digital commerce and performance-driven marketing.

Media 276

Media Impressions Marketing 276

Ad Colony

JUNE 22, 2022

According to Mobile Market 2022-2026 Forecast Report , Google Play will contribute 143 billion downloads with 5.2% According to Mobile Market 2022-2026 Forecast Report , Google Play will contribute 143 billion downloads with 5.2% Some of the largest markets in Europe lead projected growth over the next five years.

Impressions 52

Impressions Marketing 52

Ad Monsters

DECEMBER 7, 2023

Market Made for Advertising Sites Account for 21% of Impressions Purchased Additionally, the study found that display ads account for 56% of media spend on MFA websites, and video accounts for 44%. Private Deals are Not Exempt from MFA Spending For many marketers, private deals and curated marketplaces are a safe haven from MFA sites.

Marketing 111

Marketing Brand Lift CPM Viewability 111

Martech

SEPTEMBER 25, 2024

Digital marketing and martech are transforming businesses, but getting leadership to invest can be difficult. Marketing teams often struggle with doubts about past results, tight budgets or a fear of change, making it hard to win support. Below are strategies to help you gain leadership support for digital marketing investments.

Marketing 106

Marketing Communications MarTech ROI 106

illumin

NOVEMBER 8, 2024

Purpose-based marketing isn’t new. However, socially conscious campaigns have started to wane in effectiveness in recent years with younger generations seeing these initiatives as the bare minimum – an expectation rather than an impressive benefit. Do purpose-led business practices still make impactful marketing material for 2025?

Marketing 59

Marketing Communications Audience Impressions 59

Martech

SEPTEMBER 13, 2024

Your calendar is not just a pretty collection of dates and ideas; it’s the blueprint for a successful email marketing program. Below are six tried-and-tested pointers to unlock the full potential of your email marketing calendar. In addition to the year’s key marketing dates, highlight other promos for your business.

A/B Testing 114

A/B Testing Marketing Pop-Up Conversion Rate 114

Martech

DECEMBER 7, 2023

This holiday season calls for a more thoughtful approach to gifting, especially when it comes to the discerning marketer in your life. Channeling the spirit of Oprah’s “Favorite Things,” I’ve put together a selection of innovative gift ideas designed to impress. Three French hens? A partridge in a pear tree?

Marketing 112

Marketing Impressions MarTech 112

Marketing Dive

SEPTEMBER 9, 2022

The alcohol industry tempered its approach to TV advertising in the first seven months of 2022, with beer taking the biggest hit.

Impressions 98

Impressions Advertising 98

Martech

OCTOBER 1, 2024

From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. Dig deeper: How marketing ops can learn to speak C-suite The forecasting train is coming: Is B2B marketing ready? B2B marketing is a great example.

Marketing 97

Marketing Machine Learning Finance Communications 97

Martech

NOVEMBER 15, 2024

I was always impressed with people who maintained this kind of structure because it told me they were organized enough to have their numbers at their fingertips. Dig deeper: 6 tips for creating a winning email marketing calendar 3. For now, the most important point for all marketers, regardless of channel, is to stay organized.

Marketing 110

Marketing Retail Communications Impressions 110

Marketing Dive

JULY 13, 2022

Despite pandemic restrictions waning, gaming seems to be increasing in popularity — and profitability.

Impressions 107

Impressions 107

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks.

Marketing 118

Marketing ROI MarTech Conversion 118

Martech

SEPTEMBER 26, 2024

A problem that’s a great opportunity for marketers. Fortunately for most marketers, many companies offer low code/no code ways to create agents via premade modules. It can do many impressive things: Automating processes, finding patterns in gigantic data sets, and generating springboard images and text to better ideas.

Marketing 97

Marketing ROI Impressions MarTech 97