Adweek

AUGUST 6, 2024

In this episode of the Brave Commerce podcast, co-hosts Sarah Hofstetter and Rachel Tipograph sit down with Ryu Yokoi, chief digital officer for Unilever's Personal Care North America division, to explore the company's dynamic shift toward digital commerce and performance-driven marketing.

Media 276

Media Impressions Marketing 276

Ad Monsters

JANUARY 24, 2025

In-Store Media Will Become Essential for Purchase Decisions Approximately 9 in 10 Americans are worried about the rising cost of living, which means many shoppers are weighing their brand choices more carefully. Physical stores represent a major media channel. Yet this privacy shift won’t slow retail media’s momentum.

Media 109

Media Retail Advertising Cookies 109

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace. Every startup begins with the goal of growth.

Marketing 110

Marketing Brand Awareness Machine Learning GDPR 110

Martech

AUGUST 5, 2024

In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. While they might offer seemingly attractive metrics, several considerations are crucial for marketers to avoid unintended consequences, particularly concerning the impact on publishers.

Marketing 115

Marketing Demand Side Platform Audience Impressions 115

Martech

DECEMBER 5, 2024

IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. In-store retail media. One of the most important clarifications is how IAB defines in-store retail media. Why we care.

Retail 104

Retail Media Pop-Up Brand Lift 104

Martech

JANUARY 14, 2025

How often have you seen ads promising a single tool or platform as the ultimate solution to all your marketing challenges guaranteeing quality leads and sales while saving you time and money? No one consumes media in a vacuum, so why limit your marketing to a single channel? If it sounds too good to be true, it probably is.

Marketing 116

Marketing Brand Awareness ROI Conversion 116

Martech

SEPTEMBER 10, 2024

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. The new media mix The marketing funnel now requires a locally targeted, multichannel and data-powered media mix. Which processes should we automate to scale up localized campaigns profitably?

Media 113

Media Advertising Ad Ops Non-Profit 113

Digital Remedy

DECEMBER 4, 2024

In the always-evolving landscape of higher education, institutions face the dual challenge of meeting the expectations of tech-savvy students while also differentiating themselves in a crowded market. They must balance academic excellence with market competitiveness and stakeholder expectations while staying in-budget.

Education 103

Education A/B Testing Marketing Brand Awareness 103

Digiday

MARCH 17, 2025

Media agencies are finding more uses for AI to automate routine campaign tasks, but when it comes to creative content, the technology still fails to impress. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Agency 83

Agency Media Impressions Conversion 83

illumin

JANUARY 14, 2025

In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. In the coming years, agencies will rely heavily on AI for campaign management, media buying , content personalization, and performance measurement.

Advertising 101

Advertising Marketing Retail Agency 101

Ad Rants

JUNE 24, 2022

The advantages social media can unlock for your business or career are to some extent limitless. That said their effectiveness as your purely customizable marketing tool depends solely on how you take advantage of the various platforms at your disposal. Don't let your banner be the bad impression you need to recover from.

Banner 187

Banner Media Impressions Advertising 187

Digital Remedy

NOVEMBER 14, 2024

In 2024, understanding how to effectively market in this sector is crucial. Recent trends such as the rise of home health, biomonitoring through wearables, and the demand for personalized health solutions have significant implications for digital marketing strategies. The health and wellness industry is rapidly evolving.

Foot Traffic Attribution 105

Foot Traffic Attribution Marketing Audience Impressions 105

Adweek

JANUARY 25, 2024

This year, third-party cookies are set to disappear, and with them, several other mainstays of digital advertising like measurement, spurring marketers to look at transaction data, attention metrics, and critique alternative forms of media.

Advertising 299

Advertising Cookies Impressions Media 299

Martech

SEPTEMBER 10, 2024

The tool combines location and purchase insights, allowing marketers to measure the impact of multichannel campaigns on sales. Sales Impact adds purchase data and new metrics, so marketers can better connect the dots between campaigns and purchases. Sales Impact also aims to make it easier for marketers to measure campaign ROI.

Impressions 108

Impressions Retail ROI MarTech 108

Ad Rants

OCTOBER 24, 2022

That's why video is such an important tool for B2B marketers. For example, using video in your email marketing can result in a 300% boost in click-through rates. And it's not just for social media pages and YouTube ads. A great B2B video hooks the viewer and leaves a lasting impression. Use Video in Email Marketing.

Marketing 243

Marketing Click Through Rate Conversion eCommerce 243

illumin

DECEMBER 9, 2024

Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% So, what is retail media, why is it growing at such a high rate, and how can you leverage it for your brand?

Retail 52

Retail Media Advertising Viewability 52

illumin

NOVEMBER 14, 2024

In 2024 retail media grew substantially, becoming a pivotal part of ad budgets. With a strong media buying partner, measuring retail media success can be easy. Filling the measurement gap is critical to optimizing and taking advantage of the first-party data retail media provides. Customers won’t come to them.

Retail 52

Retail Media Viewability Impressions 52

Martech

FEBRUARY 6, 2025

Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals. LinkedIns report, “The Future of B2B Marketing Measurement,” offers ways B2B marketers can improve their tracking and optimization of results.

Machine Learning 84

Machine Learning Brand Lift Marketing Click Through Rate 84

Martech

JULY 31, 2024

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. This was in response to a 74% increase in impression volume. Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier.

CPM 115

CPM CPC Click Through Rate Impressions 115

Martech

AUGUST 1, 2024

Dig deeper: Netflix leans into ad-supported tier as subscriber growth surges Ad impressions across all its apps grew 10% year-over-year. billion — representing a 22% jump compared to the prior year,” said Lukman Otunuga, Senior Market Analyst at forex trading broker, FXTM. The average price per ad was also up 10%. Processing.

Retail 113

Retail Impressions MarTech Media 113

Ad Rants

SEPTEMBER 18, 2023

In today's digital era, the power of social media has reshaped the landscape of communication, business, and networking. As of 2021, billions of users across the globe are actively engaging with various social media platforms daily. However, leveraging social media's real potential requires more than just posting and sharing.

Communications 219

Communications Media Audience Impressions 219

Digiday

MARCH 20, 2025

Interested in sharing your perspectives on the media and marketing industries? Meta’s Facebook and Instagram platforms, TikTok , and YouTube are an integral part of marketers’ strategies this year (again), but how exactly will they know whether they’re successful on those platforms?

Marketing 70

Marketing Impressions Media 70

Ad Rants

DECEMBER 4, 2023

It doesn't matter if you're talking about wholesale real estate or a more traditional real estate transaction; one of the most critical elements of this industry is and will always be marketing. But it would be a mistake to assume you're only marketing the property you're focused on now. Don't just post available properties, though.

Real Estate 228

Real Estate Marketing SEO Impressions 228

Martech

JANUARY 10, 2025

Digital marketing leaders must carefully manage the reality and perceptions around personalization. This highlights the need for marketers to tailor their strategies to different demographic groups. Bridging the gap between marketing and advertising technology is crucial for seamless integration and compliance.

Retargeting 123

Retargeting Ad Targeting Manufacturing Communications 123

AdExchanger

NOVEMBER 3, 2024

When advertisers see their ad verification partners blocking lots of impressions, they often think, “Okay, good – that’s proof the technology is working.”

Impressions 111

Impressions Media Advertising Marketing 111

Basis

JANUARY 23, 2025

The questions of whether, why, and how to invest in diverse-owned media and partnerships may appear complex in todays industry environment. As consumer demographics grow more diverse , investing in media inventory and data providers that help marketers reach these audiences often calls for partnerships with diverse-owned suppliers.

Agency 85

Agency Media Audience Marketing 85

Martech

JANUARY 22, 2025

These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Marketers have two significant reasons to continue, and in some cases increase, their investment in social media campaigns. Spend on TikTok for 2024 was $4.8

CPM 111

CPM Demand Side Platform Media Impressions 111

Martech

SEPTEMBER 24, 2024

And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution.

ROI 123

ROI MarTech Marketing Agency 123

Martech

SEPTEMBER 17, 2024

The first article in this series on building a data-driven organization focused on using data to guide marketing strategies from the start. We tackled common challenges like relying on anecdotes, unclear objectives and data silos, laying the groundwork for more focused and effective marketing strategies. And how do we get there?

Marketing 62

Marketing Conversion Rate Click Through Rate Impressions 62

AdvertiseMint

JANUARY 7, 2025

The Kardashian family has become synonymous with savvy marketing, utilizing a strategic mix of social media, branding, and public appearances to turn themselves into a formidable brand. The Kardashian brand thrives on a strong social media presence and personal branding.

Marketing 52

Marketing Fashion Audience Impressions 52

Digiday

MARCH 25, 2025

The Digiday Media Buying and Planning Awards recognize companies, campaigns and technology that have been most successful in the modern media landscape. The campaign generated 870 million impressions, doubled Disney+ signups beyond benchmarks and boosted streaming hours by 42%. Continue reading this article on digiday.com.

Media 51

Media Entertainment Impressions Audience 51

Martech

SEPTEMBER 19, 2024

A new core skill every marketer needs to develop moving forward is the ability to discern where AI enhances our efforts and where human expertise remains irreplaceable. of marketers who report using AI , 44.4% Marketing based on mimicry is inherently incapable of being specific or creative enough to make a brand stand out.

Audience 132

Audience Marketing Impressions Communications 132

Martech

APRIL 1, 2025

Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. A well-defined brand ensures your website makes a lasting impression and communicates effectively. Your website is more than a digital brochure.

Conversion 113

Conversion SEO Communications Audience 113

Martech

AUGUST 6, 2024

We recently spoke with Keith Farley, a marketer with experience at big brands like Coca-Cola and Stanley Black+Decker. For Aflac, the positive impressions are all connected across the customer journey. Aflac branding thrives on social media and through mass-market campaigns. You haven’t had a stroke or a heart attack.

eCommerce 113

eCommerce Food Marketing MarTech 113

Martech

DECEMBER 27, 2024

In the new year, customer experience will remain a high priority for marketers. It will happen in how marketers and organizations view customer experience. It will happen in how marketers and organizations view customer experience. In the coming year, marketers will look to boost CX to achieve all of the above.

Education 111

Education Conversion Marketing MarTech 111

Digiday

DECEMBER 8, 2024

To back up the release, Activision ran a marketing campaign that injected the series popular Replacer character into a wide range of popular entertainment and sports properties, including Wheel of Fortune, Jeopardy, ESPNs Sportscenter and Sky Sports. Activisions marketing push for Black Ops 6 appears to have paid off.

Entertainment 77

Entertainment Impressions Marketing Media 77

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. Developing effective social media content.

SEO 124

SEO Audience Education Machine Learning 124