Impressions Marketing Verification services 
Martech Series
FEBRUARY 24, 2023
Marketing Technology News: How to Advertise in a Recession in Five Simple Steps We’re empowering Web3 projects to operate in today’s uncertain regulatory environment with the peace of mind that they are fully compliant “Rather than reinventing the wheel, kycDAO leverages what already works in the real world and translates it to Web3. .
Martech Series
JANUARY 31, 2023
“We enable businesses to offer their goods and services in nearly every country in the world and remain compliant. Marketing Technology News: IZEA Announces Q4 2022 Managed Services Bookings of $7.9M The Trulioo platform launch marks an important milestone for the company.
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Monetize More
MARCH 2, 2023
Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. RTB auctions put the focus on impression-based bidding, whereas static auctions tend to group impressions, only allowing advertisers to bid on them in package deals. How does Real Time Bidding work?
InMobi
DECEMBER 6, 2016
Fraud protection, brand safety, audience verification and viewability measurement are all pre-requisites and offer multiple choices of vendors for each standard. This raised many questions around the topic of bias in marketing - especially models that are inaccurately built based on confirmation bias. Could this hold back innovation?
Smart-Hub
JUNE 17, 2024
However, marketing on social networks is not the only way for advertisers to drive engagement. Marketers only need to set up the campaign; the platform does the rest. The model allows marketers to drive conversions more effectively, and taking the following steps is a way to reach this goal.
Toronto AdOps
FEBRUARY 12, 2019
With recent layoffs happening in the market at Mediative, Buzzfeed, Verizon (Oath/Yahoo/AOL), and others, it’s very important to list the different resources we have in the industry to help the company who need to hire folks and those looking for jobs. Impressions verification services like IAS/MOAT and DV still VPAID wrap their Vast 2.0
Adtelligent
APRIL 4, 2025
According to the IAB ad fraud definition , ad fraud (also referred to as invalid traffic (IVT), is the fraudulent representation of online advertising impressions, clicks, conversions, or data events, to generate revenue. Skewed metrics – Bots inflate impressions and clicks, making it hard to measure real engagement.
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