Martech

OCTOBER 17, 2024

It can quickly create marketing strategies, new product concepts, competitive analysis, social media messages, blog posts and design print and outdoor advertising. LoopMe’s Brand Outcome Scores is an AI-powered media scoring tool. The post AI-powered martech news and releases: October 17 appeared first on MarTech.

MarTech 66

MarTech A/B Testing Conversion Education 66

Martech

SEPTEMBER 10, 2024

Sales Impact lets users compare signals across the entire purchase journey during a campaign — from the impression when a customer first encounters an ad, to when the customer enters a store and makes a purchase. The post Foursquare introduces Sales Impact attribution features appeared first on MarTech. Across the customer journey.

Impressions 108

Impressions Retail ROI MarTech 108

Martech

SEPTEMBER 9, 2024

However, as media convergence gains traction, cross-channel measurement remains a top priority, especially for large advertisers with annual spends exceeding $50 million. One of the most notable trends highlighted in the report is the continued ascent of retail media. to an impressive +25.1%. to an impressive +25.1%.

Marketing 113

Marketing Retail Impressions Media 113

Martech

JANUARY 10, 2025

The challenge of perceived intrusiveness Although device manufacturers and media companies have long refuted the idea that devices and apps listen to consumers, consumers dont necessarily believe this. Collaborate with key adtech and media partners to maximize the effectiveness of your campaigns. Processing.

Retargeting 123

Retargeting Ad Targeting Manufacturing Communications 123

Martech

JULY 31, 2024

This was in response to a 74% increase in impression volume. At the same time, those new impressions were relatively cheap, which pushed average CPM down 26% year-over-year in Q2, down from a 3% decline in the previous quarter, according to Tinuiti’s Q2 2024 Digital Ads Benchmark Report. The full report can be found here.

CPM 115

CPM CPC Click Through Rate Impressions 115

Martech

JANUARY 22, 2025

These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Marketers have two significant reasons to continue, and in some cases increase, their investment in social media campaigns. Spend on TikTok for 2024 was $4.8

CPM 111

CPM Demand Side Platform Media Impressions 111

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. As I mentioned in my previous MarTech article, email budgets have always been constrained.

ROI 123

ROI MarTech Marketing Agency 123

Martech

AUGUST 5, 2024

This exploitation leads to several negative outcomes: Dilution of ad effectiveness: Ads placed on MFA sites may get impressions but often fail to engage the intended audience meaningfully. The Association of National Advertisers (ANA) highlighted significant financial implications in their Programmatic Media Supply Chain Transparency Study.

Marketing 115

Marketing Demand Side Platform Audience Impressions 115

Martech

JUNE 27, 2024

Now, here are this week’s AI-powered martech solutions, enhancements and releases. ” Stirista’s AI CPM Optimizer is embedded in its media buying platform. It is designed to let customers buy impressions on CTV inventory at a lower cost while bidding high enough to purchase the impression successfully.

MarTech 97

MarTech eCommerce CPM Impressions 97

Martech

MAY 30, 2024

Since OpenAI made ChatGPT publicly available at the end of 2022, artificial intelligence has ridden a tidal wave of earned media attention. Roughly equal proportions across six countries have used generative AI to get information (24%) and create various kinds of media, including text, audio, code, images and video (28%).

MarTech 108

MarTech Fill rate Ad Inventory Impressions 108

Martech

JULY 30, 2024

They often use grassroots marketing, social media engagement and word-of-mouth. Social media marketing is essential for both startups and large corporations. Experiential marketing, which involves creating memorable and interactive experiences, enhances brand engagement and leaves a lasting impression on consumers. Processing.

Marketing 110

Marketing Brand Awareness Machine Learning GDPR 110

Martech

OCTOBER 12, 2023

And now, here are this week’s AI-powered martech releases, features and enhancements. Zefr’s brand suitability verification solution for Reels provides advertisers with an intuitive Atrium dashboard, showcasing content-level examples, risk levels and impression data aligned to the GARM Safety and Suitability standards.

MarTech 115

MarTech eCommerce SEO Impressions 115

Martech

NOVEMBER 13, 2024

Fran Cassidy, founder of Cassidy Media, discussed the findings of a recent study conducted by the Institute of Practitioners in Advertising (IPA). The post How marketing leaders can transform marketing from a support function to a growth driver appeared first on MarTech. and the U.S. Email: Business email address Sign me up!

Marketing 129

Marketing CPL CPA Finance 129

Martech

OCTOBER 16, 2024

If your metrics end at clicks and impressions, you’re missing the bigger picture — and, worse, you’re misdirecting budget based on incomplete insights. Measuring online impressions without considering offline actions is like watching only a movie’s first half. The real challenge is closing this gap. Processing.

Marketing 117

Marketing Machine Learning Retail ROI 117

Martech

AUGUST 6, 2024

For Aflac, the positive impressions are all connected across the customer journey. Aflac branding thrives on social media and through mass-market campaigns. That means the company promotes its seamless claim process on social media by providing examples of minor claims customers can make. Processing.

eCommerce 113

eCommerce Food Marketing MarTech 113

Martech

APRIL 1, 2025

Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. A well-defined brand ensures your website makes a lasting impression and communicates effectively. Your website is more than a digital brochure.

Conversion 112

Conversion SEO Communications Audience 112

Martech

SEPTEMBER 13, 2024

The best way to make an impression is to find the right balance. Now, all emails focusing on social media , testimonials and live events will fall under this category. The post 6 tips for creating a winning email marketing calendar appeared first on MarTech. Email: Business email address Sign me up! Processing.

A/B Testing 132

A/B Testing Marketing Pop-Up Conversion Rate 132

Martech

DECEMBER 27, 2024

Marketers will need to ensure their martech stack is properly integrated and optimized along the customer journey to provide a clear view of customer behavior, preferences and past interactions to drive more strategic engagement and conversions. Success will no longer be measured solely by vanity metrics like impressions or engagement rates.

Education 111

Education Conversion Marketing MarTech 111

Martech

JANUARY 14, 2025

No one consumes media in a vacuum, so why limit your marketing to a single channel? If your clicks, leads and sales dont correspond with the high rankings and impressions, its time to adjust your strategy, targeting and likely messaging. Youll better determine what media channels theyre more likely to use at each touch point.

Marketing 116

Marketing Brand Awareness ROI Conversion 116

Martech

SEPTEMBER 13, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Tomorrow MarTech kicks off. MarTech is where all the great minds in our space come together to make sense of it. Ad Strategies would make it a lot easier for SMBs to set up social media campaigns.

MarTech 109

MarTech Impressions Marketing Conversion 109

Martech

JULY 18, 2024

On the first day alone, the home furnishings category saw a doubling of online transactions and a conversion rate up 75%, according to commerce media platform Criteo. billion potential impressions, according to Sprout Social. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing.

eCommerce 119

eCommerce Retail Conversion Rate Electronics 119

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything.

Media 131

Media Pharmaceuticals Audience Impressions 131

Martech

DECEMBER 28, 2023

Marketers are recognizing the significance of meaningful interactions over mere impressions or clicks,” said Angelina Eng, VP of Measurement, Addressability and Data Center at IAB. In 2024 IAB is partnering with the Media Rating Council to roll out standardized attention measurement guidelines.

Media 129

Media Advertising Click Through Rate Machine Learning 129

Martech

SEPTEMBER 19, 2024

Dig deeper: Unlocking AI’s potential in B2B marketing The aesthetic challenge of AI in design Design is another area where AI’s impressive capabilities fall short of human creativity and judgment. In fact, with news moving at the speed of our social media feeds, the opportunity might even be completely lost. Processing.

Audience 132

Audience Marketing Impressions Communications 132

Martech Series

NOVEMBER 30, 2022

CCB, together with its digital media agency Havas and the strategic support of Clictag Digital, sought future-ready solutions to preserve and extend its data-driven marketing across all browsers for its “Soy empresario” video campaign. Marketing Technology News: MarTech Interview with Laura Goldberg, CMO at Constant Contact.

Viewability 80

Viewability Impressions Cookies MarTech 80

Martech

AUGUST 11, 2021

Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. Social media monitoring must-haves.

Media 131

Media Machine Learning Conversion Impressions 131

Martech

FEBRUARY 18, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, the times are changing and so are the traditional media and technologies we’ve used for years. The post Good morning: Media is changing appeared first on MarTech.

Media 103

Media Cookies Impressions Video Ads 103

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Obviously it’s getting more difficult to measure things, and RMNs enable the ability to understand the impact of media on outcomes.” Dig deeper: What brands and retailers need to know about RMNs Get MarTech! Guidelines.

Retail 123

Retail Media Cookies GDPR 123

Martech

APRIL 3, 2025

The marketing report looks impressive, but the sales report tells a different story. Users may click on the ad, visit the website or like a social media post, but that doesn’t mean they’ll become paying customers. The web framework accounts for how users consume media and interact with brands on their path to purchase.

Conversion 96

Conversion ROI Brand Awareness Click Through Rate 96

Martech Series

SEPTEMBER 28, 2022

The latest Scott Brinker MarTech Lumascape shows the list of technologies surged to almost 10,000 logos, up 24% from 2020. We also witness the advent of new sectors, such as Commerce Media and Identity tech. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

MarTech 88

MarTech Manufacturing AutoMobile Impressions 88

Martech

APRIL 8, 2025

With turbulence and fragmentation swirling around us, those chunks of time are both a gift and a massive opportunity to make a positive impression. At minimum (because you should always be doing this to measure CTV impact), set up an incrementality measurement framework to determine CTVs impact on other paid media channels.

CPM 110

CPM Audience Impressions Advertising 110

Martech Series

AUGUST 31, 2022

Hivestack is a global entity with impressive reach, which is attractive to Loop Media as it gains scale beyond the United States”. Our robust suite of DOOH solutions provides an opportunity to make further connections with the right audience at the right time at the right place for any media assets.

Demand Side Platform 86

Demand Side Platform Media Machine Learning Ad Exchange 86

Martech

OCTOBER 13, 2022

Today, Yahoo and Lowe’s announce off-site media experiences for brands through Lowe’s One Roof Media Network. Dig Deeper: Why we care about retail media networks. Off-site media. To power Lowe’s network, as well as media networks for other brands and retailers, Yahoo has created Yahoo Member Connect. .

Retail 98

Retail Media Demand Side Platform Ad network 98

Martech

JANUARY 7, 2025

To do this (if you arent already), make sure your owned media: Prioritizes experience, expertise, authoritativeness, and trustworthiness in all content. Mentions in business-oriented media like TechCrunch or Forbes. Test how your content performs in AI summaries by monitoring impressions and engagement metrics. Processing.

SEO 109

SEO Conversion Education Rich Media 109

Martech

FEBRUARY 6, 2025

Connect marketing measurement to revenue Traditional cost-based metrics like impressions and clicks aren’t cutting it. The post Smarter attribution strategies to help B2B marketers prove campaign value appeared first on MarTech. The full report can be found here. Registration required) Email: Business email address Sign me up!

Machine Learning 82

Machine Learning Brand Lift Marketing Click Through Rate 82

Martech

APRIL 4, 2024

It’s in the most impressive startup mode ever seen with investors lining up to throw money at it. And now, here’s this week’s AI-powered martech releases and features: Storyblocks , a stock media platform with video creation and workflow functionality, added new search enhancements powered by AI. Get MarTech! “$416.45

MarTech 81

MarTech SEO Machine Learning Impressions 81

Martech Series

JUNE 28, 2022

With the goal of providing brand marketers and media buyers the easiest and quickest route to buying and launching creative, Atedra , a leading global provider of digital advertising solutions, announced the launch of Adstanding , an independent spin-off company focused exclusively on redefining Over-The-Top (OTT) advertising.

Media 91

Media Marketing ROI MarTech 91