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Will AI in martech make buyer experiences better or worse? It depends…

Chief Martech

Martech professionals and marketing ops leaders are being driven to apply AI in marketing — use it for something, anything! How will AI martech affect the buyer experience? From a technology perspective, they’re incredibly impressive. The post Will AI in martech make buyer experiences better or worse?

MarTech 100
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Balancing storytelling, culture, martech and AI for long-term profitability

Martech

Brain scans show that hearing vivid sensory details activates the same regions that would light up if actually experiencing the event first-hand. Storytelling creates the arc that begins with first impressions and carries into preference, commitment and relationship and becomes embedded in culture. He understands us and what we need.”

MarTech 118
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IAB finalizes retail media networks standards for in-store

Martech

The standards were originally introduced and opened up for public comment in September at the IAB Connected Commerce Summit. The IAB standards break up the store geography into five main regions or zones. It also defines impression metrics to establish how many customers are likely to see each ad. Processing.

Retail 104
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6 tips for creating a winning email marketing calendar

Martech

August has no holidays, so use this gap in the calendar to your advantage, like getting rid of surplus stock with a clearance sale or A/B testing discounts vs. free items on your email pop-ups to acquire new contacts. The best way to make an impression is to find the right balance. Email: Business email address Sign me up!

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Think the martech landscape is big? Here’s the size of the software industry overall

Chief Martech

Over the 11 years that I’ve been publishing the martech landscape , as it mushroomed from ~150 solutions to ~10,000, I’ve seen many people react to it as an anomaly. It’s fair to say that’s a different kettle of fish than B2B software, such as martech. It’s not just martech. Well, at least today.

MarTech 133
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The science behind high-performing calls to action

Martech

First look matters The first impression of your CTA can determine whether users engage. Examples include, Sign up today offer ends midnight” or Only 3 spots left reserve yours now. Placement can also make a difference; try positioning the CTA above the fold or in a pop-up. Processing.

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3 reasons your paid social ads aren’t converting (and how to fix them)

Martech

CPMs go up, CTRs drop and conversions stall. Broad targeting wastes ad spend by serving impressions to uninterested users, while hyper-niche targeting limits reach and increases CPMs. Minimize navigation links, pop-ups and anything that pulls focus away from the CTA. Email: Business email address Sign me up!