Martech Series

DECEMBER 6, 2022

This is game-changing in aiding our expansion into Microsoft Azure, and for our team’s longstanding commitment and ability to deliver actionable insights and new data-driven solutions more efficiently to our CPG, retail, and agency partners,” said Michael Bailey, EVP and CTO at Catalina.

Retail 94

Retail Agency Impressions MarTech 94

Martech Series

OCTOBER 18, 2022

Update encourages marketers to more frequently integrate Volta’s inventory into retail media and omni-channel campaigns. This improvement upholds Volta’s ongoing commitment to providing the best digital out-of-home (DOOH) buying experience to further encourage integration into omni-channel and retail media campaigns. Volta Inc. ,

Impressions 71

Impressions Media Advertising Retargeting 71

Martech

DECEMBER 14, 2023

Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? It ensures that the martech you already invested in — and may buy in the future — supports and actively enhances the company’s goals and customer experience (CX). This isn’t just a “check-in now and then” thing.

MarTech 105

MarTech Fashion Communications Retail 105

Martech

JULY 18, 2023

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Many retailers are launching RMNs, and not just big national chains. Get MarTech! Why we care.

Retail 87

Retail Media eCommerce Food 87

Martech Series

OCTOBER 10, 2022

Moloco Retail Media Platform enables e-commerce marketplaces to host their own native performance ad business. Moloco, a leader in machine learning and growth solutions for performance marketers, has announced the launch of Moloco Retail Media Platform (RMP) for Singapore and Southeast Asia. The solution is also able to process 5.5

Machine Learning 98

Machine Learning Retail Media A/B Testing 98

Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. What was once a staid addition to marketing campaigns is now a major focus of brands and retailers. “We

Retail 88

Retail Media ROI Impressions 88

Martech Series

SEPTEMBER 8, 2022

Billion Ecommerce Campaigns, Bluecore’s “2022 Retail Ecommerce Benchmark Report” Offers Industry-First Benchmarks to Engage and Convert Shoppers Across Their Lifecycle. Key findings include: At-Risk Buyers and Lost Buyers represent a massive opportunity to retailers. Based on Insights from Over 35.5 The new report, based on over 35.5

Retail 81

Retail eCommerce Conversion Rate Conversion 81

Martech Series

JUNE 29, 2022

Blue Yonder announced it has been named a finalist of Global Automotive, Manufacturing & Supply Chain, and Retail & Consumer Goods 2022 Microsoft Partner of the Year Awards. Marketing Technology News: MarTech Interview with Anatoly Sharifulin, CEO at AppFollow. “I

Manufacturing 73

Manufacturing Retail Machine Learning MarTech 73

Martech

SEPTEMBER 10, 2024

Sales Impact lets users compare signals across the entire purchase journey during a campaign — from the impression when a customer first encounters an ad, to when the customer enters a store and makes a purchase. of total retail sales in February 2024 — down only 1.01% from the previous year. Across the customer journey. New metrics.

Impressions 87

Impressions Retail ROI MarTech 87

Martech Series

NOVEMBER 23, 2022

VSBLTY Groupe Technologies Corp, a leading software provider of security and retail analytics technology, announced that the company has been named “Most Promising Data Analytics Solutions Provider 2022” by CIOReview magazine. These solutions help improve the guest experience and leave a lasting brand impression on customers.

Impressions 81

Impressions Retail Machine Learning Audience 81

Martech

AUGUST 1, 2024

Dig deeper: Netflix leans into ad-supported tier as subscriber growth surges Ad impressions across all its apps grew 10% year-over-year. In other martech company earning news: Zeta Global reported $228 million in quarterly revenue, a 33% year-over-year increase. The DAP figure is the number of people accessing any one of its apps.

Retail 96

Retail Impressions MarTech Media 96

Martech Series

JANUARY 27, 2023

billion consumer impressions (emails sent), encompassing 8.6 Messages spanned industries, with the largest concentration in retail. Marketing Technology News: MarTech Interview with Cary Tilds, Chief Strategy and Operations Officer at Frameplay “In 2022, we saw customers engage most when messages promised something tangible.

Machine Learning 110

Machine Learning Impressions Retail Communications 110

Martech

SEPTEMBER 9, 2024

One of the most notable trends highlighted in the report is the continued ascent of retail media. to an impressive +25.1%. This surge in retail media investment underscores its growing importance in the marketing mix. The post Optimistic marketers increase expected ad spend appeared first on MarTech. Processing.

Marketing 86

Marketing Retail Impressions Media 86

Martech

JULY 18, 2024

retail sites across 18 product categories. Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. If they don’t, retailers may risk losing out as shoppers will go elsewhere.” billion potential impressions, according to Sprout Social.

eCommerce 107

eCommerce Retail Conversion Rate Electronics 107

Martech

NOVEMBER 10, 2023

“Retail media is hard, but worth it. In Belsky’s view, the acquisition is a sign that the big holding companies — the Omnicoms, Dentsus, WPPs, etc — have finally recognized the critical importance of digital commerce and retail media advertising and are playing catch-up. It’s advertising as utility.

Retail 101

Retail Electronics Media Agency 101

Martech

OCTOBER 16, 2024

While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. retail sales taking place in brick-and-mortar stores and nearly 80% of marketing budgets spent on digital channels, something doesn’t add up​. The challenge? But with 80% of U.S. Processing.

Marketing 100

Marketing Machine Learning Retail ROI 100

Martech Series

JANUARY 24, 2023

Nearly 100% of shoppers say that the search bar is important to their online experience; 40% of people get a negative impression of a retailer if search results aren’t relevant Lucidworks , the leading search solutions provider, shared results from a survey of consumers in the U.S. regarding their online shopping habits.

eCommerce 81

eCommerce Retail Impressions MarTech 81

Martech Series

JANUARY 16, 2023

“Shoppers expect to receive a positive first impression when interacting with a brand. Our partnership with Sprinklr helps our retail customers meet this mission by consolidating social media content, promotions and reviews that are updated in real-time while consumers are shopping.”.

Retail 81

Retail Electronics Impressions MarTech 81

Martech

JULY 31, 2024

This was in response to a 74% increase in impression volume. At the same time, those new impressions were relatively cheap, which pushed average CPM down 26% year-over-year in Q2, down from a 3% decline in the previous quarter, according to Tinuiti’s Q2 2024 Digital Ads Benchmark Report. The full report can be found here.

CPM 100

CPM CPC Click Through Rate Impressions 100

Martech Series

OCTOBER 25, 2022

Indeed, the company already supports many large retail brands across all their jurisdictions with one well-known high street retailer using the platform across all 51 countries and territories in which they operate. Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed.

Data Management Platform 86

Data Management Platform Impressions Conversion Rate eCommerce 86

Martech Series

JANUARY 17, 2023

Designed to increase advertisers’ revenue, the proprietary platform advances integration of retail into the overall media funnel. Neon starts with the sale in mind using automated predictive analytics to make investment decisions across retailers.

eCommerce 72

eCommerce Media ROI Retail 72

Martech

OCTOBER 4, 2022

FuboTV reports they saw ad impressions increase 25% year-over-year for campaigns that were transacted using Unified ID 2.0. faster than the impressions available on the streaming service. Get MarTech! appeared first on MarTech. Cloud data platforms like Snowflake and Oracle have also announced their support. Why we care.

Non-Profit 104

Non-Profit CPA Impressions Cookies 104

Martech

FEBRUARY 8, 2024

Clinch’s platform is certified for serving direct and programmatic campaigns to omnichannel adtech platforms and publishers, including: The Trade Desk DV360 Yahoo Xandr Adswizz Videoamp iHeartMedia Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. How has it been for you? GenAI audio production. “We

Video Ads 106

Video Ads MarTech Audience Impressions 106

Martech Series

JANUARY 8, 2023

and Albertsons Media Collective , the retail media arm for the Albertsons Companies, are partnering on a first-to-market solution that will enable marketers to better target and measure based on ROI in Connected TV (CTV) environments. Omnicom Media Group (OMG) , the media services division of Omnicom Group Inc.

Media 76

Media Retail eCommerce Electronics 76

Martech Series

JULY 21, 2022

the innovative developer and operator of the INEO Media Network, a digital advertising and analytics solution for retailers, is pleased to provide the following business update following its fiscal fourth quarter and fiscal year ending June 30, 2022. INEO Tech Corp.

Fill rate 87

Fill rate Retail Impressions MarTech 87

Martech Series

DECEMBER 4, 2022

Marketing Technology News: MarTech Interview with Khalid El Khatib, Chief Marketing Officer at Stack Overflow. Beauty and Apparel retail categories had the highest YoY revenue growth, at 22% and 16% respectively. Most retailers offered heavy discounts during Thanksgiving week, which helped convert shoppers.

Retail 85

Retail MarTech Impressions Agency 85

Martech Series

DECEMBER 1, 2022

At a time when enterprise retail brands and consumers are uncertain about the economy, Zeta’s record-setting activity levels prove how the efficiency of its marketing platform supports how brands engage and convert high-value audiences across all digital channels. 64% YoY increase in ad impressions served to online shoppers.

Marketing 92

Marketing Retail MarTech Impressions 92

Martech Series

JANUARY 30, 2023

Through this membership, Eye Square seeks to contribute to the industry’s ongoing evolution from purely technical (impression-/exposure-based) measurement toward truly meaningful tracking, measuring and analyzing consumer attention across all digital ad channels.

Advertising 80

Advertising Impressions Retail MarTech 80

Martech Series

JULY 11, 2022

Report ranks website performance of the 100 most popular retail brands in the UK, measuring speed, usability and responsiveness. With Core Web Vitals playing such an important role in a brand’s digital success, Contentsquare set out to analyse the performance of the UK’s most popular retail websites. Speciality Retail.

Retail 89

Retail Fashion eCommerce SEO 89

Martech

NOVEMBER 28, 2023

This increases ad campaign efficiency by eliminating wasted impressions. Interactive and shoppable ads Retail media partnerships are the future of advertising, with U.S. retail media CTV ad spend forecasted to grow nearly seven times to $5.63 Get MarTech! It also leads to higher engagement and conversion rates.

Advertising 86

Advertising Conversion Rate Conversion Impressions 86

Martech

DECEMBER 21, 2021

One Door provides engagement solutions for retailers , including Best Buy and T-Mobile. Creative has to be rotated more frequently, and one way that we do that is we use the dashboard to look at the impressions,” said Kuperstein. “So Watch the full presentation from the MarTech conference here (free registration required).

Impressions 105

Impressions MarTech Retail Audience 105

Martech Series

AUGUST 19, 2022

Within five years, he built the team from 20 to 1300 people, expanded to 18 countries and attracted 60 million app subscribers to fight food waste by purchasing surplus meals from a network of 154,000 restaurants and retailers. Marketing Technology News: MarTech Interview with Chris Savio, Director of Product Marketing at GoTo.

Marketing 97

Marketing Finance Food Retail 97

Martech

JANUARY 17, 2024

” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. ” What’s more, there’s an impression going around that brand marketers want to leave solutions to the agencies. After multiple delays.

Cookies 130

Cookies Impressions MarTech Retail 130

Martech

AUGUST 10, 2023

Dig deeper: Gartner: Give up on the complete view of the customer “Setting aside the CDP lens, perhaps the most dominant impression is uncertainty. The best-represented business sectors are retail (33%) and financial services (19%). Get MarTech! Time is running out and the stakes couldn’t be higher. In your inbox.

Cookies 90

Cookies Impressions Retail MarTech 90

Martech

OCTOBER 19, 2022

What is a retail media network? Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. Programmatic advertising costs can vary because they are priced by cost per 1,000 ad impressions. What is a retail media network? How much does it cost?

Advertising 103

Advertising Marketing Ad Exchange Retail 103

Martech

FEBRUARY 11, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Retailers acquire AI-powered startups to build out their advertising services, morphing into a Hydra-like amalgam of adtech vendor, agency and publisher. Get the daily newsletter digital marketers rely on.

Marketing 99

Marketing Shipping Retail Ad Tech 99

Martech

OCTOBER 18, 2022

So out-of-home can act as a bridge to other emerging areas in adtech, including retail media networks and even the metaverse. Retail media. This relationship and trust with customers is why advertisers would want to connect with them through CVS retailer channels. Out-of-home ads in the “real world” don’t happen in a vacuum.

Retail 103

Retail Impressions Shipping Media 103