Martech

SEPTEMBER 10, 2024

Sales Impact lets users compare signals across the entire purchase journey during a campaign — from the impression when a customer first encounters an ad, to when the customer enters a store and makes a purchase. Sales Impact also aims to make it easier for marketers to measure campaign ROI. Across the customer journey. New metrics.

Impressions 109

Impressions Retail ROI MarTech 109

Martech

JULY 22, 2024

We just got an ROI of 15% on our last marketing campaign.” This sounds impressive, but is it? What if previous campaigns over the past two years averaged a 25% ROI? However, if the average ROI on campaigns was 10% during that period, then this latest campaign did well. Then, the result of this campaign is not good.

Marketing 118

Marketing SEO ROI Brand Awareness 118

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. As I mentioned in my previous MarTech article, email budgets have always been constrained.

ROI 124

ROI MarTech Marketing Agency 124

Martech

SEPTEMBER 26, 2024

Dig deeper: How to use ChatGPT to simulate martech tools and marketing strategy VisiCalc’s spreadsheets made PCs essential for business, but AI lacks an equivalent killer app. It can do many impressive things: Automating processes, finding patterns in gigantic data sets, and generating springboard images and text to better ideas.

Marketing 126

Marketing ROI MarTech Impressions 126

Martech

OCTOBER 16, 2024

To bridge this gap, marketers must embrace AI and machine learning to gain a full picture of how their campaigns drive both clicks and in-store purchases, unlocking a deeper understanding of true ROI. Measuring online impressions without considering offline actions is like watching only a movie’s first half. Processing.

Marketing 118

Marketing Machine Learning Retail ROI 118

Martech

JANUARY 14, 2025

When money flows freely, its easy to spend your way around problems by: Hiding inefficient processes behind expensive martech tools. The martech stack bloated with overlapping tools nobody uses? One CMO reduced her martech spend by 40% and saw lead quality improve. Covering talent gaps with contractors. The choice is yours.

Marketing 122

Marketing Conversion MarTech Brand Awareness 122

Martech

JANUARY 14, 2025

Focusing on the platform with the highest ROI may seem efficient, but it neglects potential customers at various stages of their journey. If your clicks, leads and sales dont correspond with the high rankings and impressions, its time to adjust your strategy, targeting and likely messaging. How do you fix the ineffective spending?

Marketing 117

Marketing Brand Awareness ROI Conversion 117

Martech

SEPTEMBER 19, 2024

Here are the four initial calculators we created and links: The Lead Gen Calculator is designed to help SaaS marketers simulate the ROI of lead generation campaigns by calculating costs, conversions and potential revenue. The post How to build interactive applications with generative AI appeared first on MarTech. Processing.

Conversion Rate 132

Conversion Rate Click Through Rate Conversion CPM 132

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. Aligning these outcomes to favorable business outcomes lets marketers demonstrate they can improve ROI while providing a sustained reduction in carbon emissions.

ROI 120

ROI Machine Learning Marketing Audience 120

Martech

MARCH 12, 2025

Welcome series: Your first impression matters most Your welcome series sets the stage for your entire customer relationship. With the right strategy, your welcome emails build a strong first impression and continue to drive ongoing customer engagement and loyalty, resulting in significantly higher revenue.

Click Through Rate 106

Click Through Rate Non-Profit Impressions Conversion Rate 106

Martech Series

MARCH 2, 2023

Singular released its ROI Index 2023 rankings this week, and Mobvista subsidiary, Mintegral, continues to impress as a top global ad network – placing in the top 10 for ad networks with the most rankings and breakout performances across key emerging markets such as South America and top 5 ROI prowess for gaming and non-gaming, alike.

ROI 81

ROI Ad network Machine Learning Conversion Rate 81

Martech

APRIL 3, 2025

The marketing report looks impressive, but the sales report tells a different story. Misalignment between conversion event tracking and actual revenue generation leads to wasted resources and poor marketing ROI. The ad platform system has learned to optimize and spend money on goals with little ROI. Where is the disconnect?

Conversion 96

Conversion ROI Brand Awareness Click Through Rate 96

Chief Martech

JULY 17, 2022

My friends at MarTech.org recently released their latest Martech Replacement Survey 2022 , where marketers shared which apps they’ve replaced over the past 18 months, what their primary motivation was in doing so, and what were their most important factors in choosing the replacement solution. But to measure ROI, you need the data.

MarTech 109

MarTech Marketing ROI SEO 109

Martech Series

JULY 12, 2022

Anteriad announced that customer OpenText earned more than 6X ROI from a five-year strategic partnership that has dramatically improved their B2B marketing capabilities. Marketing Technology News: MarTech Interview with Debjani Deb, CEO at ZineOne. The post OpenText Earns 6X ROI With Anteriad appeared first on MarTech Series.

ROI 81

ROI Conversion Impressions MarTech 81

Martech

AUGUST 11, 2023

You don’t have to look far in the martech world to find breathless case studies about successful system deployments and extraordinary ROI. Some of these problems originate at program inception when vendors perpetrate, or enterprise martech leaders fall victim to pervasive myths about how martech really works.

MarTech 98

MarTech ROI eCommerce Impressions 98

Martech

DECEMBER 16, 2022

Dig deeper: Getting back to basics: Marketing ROI. If there’s one way to not impress the executive team, it’s presenting data and displaying charts and graphics with little to no context. Get MarTech! The post 6 tips to impress the C-suite with year-end marketing reports appeared first on MarTech. Tell a story.

Impressions 101

Impressions Marketing Shipping Audience 101

Martech

FEBRUARY 6, 2025

Connect marketing measurement to revenue Traditional cost-based metrics like impressions and clicks aren’t cutting it. Dig deeper: Balancing the human-to-AI mix in B2B marketing Develop ROI frameworks for brand marketing More and more marketers are being asked to quantify the value of brand marketing in financial terms.

Machine Learning 83

Machine Learning Brand Lift Marketing Click Through Rate 83

Martech

NOVEMBER 7, 2024

Rather than focusing on traditional metrics like clicks or impressions, they zero in on how specific accounts engage with your content and move through the sales funnel. For many organizations, especially small and medium-sized businesses, the ROI of an ABM platform makes justifying the upfront cost difficult. Processing.

Machine Learning 126

Machine Learning Marketing Agency ROI 126

Martech

APRIL 5, 2022

One of the most common challenges organizations face concerning their martech stack is user adoption. Gartner’s 2020 Marketing Technology Survey showed that only 58% of marketing organizations utilize the full breadth of their martech stack’s capabilities. Here are five tips to help drive user adoption of new martech tools.

MarTech 104

MarTech ROI Impressions Communications 104

Martech

FEBRUARY 11, 2025

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. ” Reason : Direct focus on results, optimization and achieving better ROI. Loss aversion What is it? Processing.

A/B Testing 115

A/B Testing Clickbait Conversion Impressions 115

Martech

JANUARY 7, 2025

What is the ROI of implementing ERP software? Test how your content performs in AI summaries by monitoring impressions and engagement metrics. The post Optimizing LLMs for B2B SEO: An overview appeared first on MarTech. Some LLMs (and we expect more to move in this direction) are multimedia-focused. Processing.

SEO 109

SEO Conversion Education Rich Media 109

Martech

DECEMBER 14, 2023

Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? It ensures that the martech you already invested in — and may buy in the future — supports and actively enhances the company’s goals and customer experience (CX). This isn’t just a “check-in now and then” thing.

MarTech 91

MarTech Fashion Communications Retail 91

Martech Series

SEPTEMBER 12, 2022

Welcome to this MarTech Series chat, Curt, tell us about your journey through the B2B tech market and more about your time at Sharethrough…. Marketing Technology News: MarTech Interview With Konrad Feldman, CEO at Quantcast. Some last thoughts, on making the most of one’s martech/adtech to drive goals through 2022 and beyond?

MarTech 91

MarTech Cookies Native Advertising Ad Exchange 91

Single Grain

APRIL 17, 2023

MarTech has become an essential component of any digital business strategy, so building a well-rounded MarTech stack is critical to drive ROI. In this blog post, we’ll take a closer look at what MarTech is, what role it plays in your company, and how you can develop a MarTech stack that works for you.

ROI 52

ROI MarTech SEO Machine Learning 52

Martech

OCTOBER 6, 2023

Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement. New martech tools focus on measuring marketing impact, tracking customer journeys and analyzing sales funnels. In your inbox.

Marketing 133

Marketing ROI Machine Learning Education 133

Martech Series

JULY 7, 2022

The Siteimprove team is thrilled to welcome Dr. Williams to the Board of Directors, with her impressive background of developing diverse and inclusive cultures and leadership accountability across global enterprise organizations,” said Shane Paladin, CEO of Siteimprove.

ROI 98

ROI Impressions MarTech Conversion 98

Martech

SEPTEMBER 17, 2024

Metrics such as likes, shares and followers often look impressive. Focus on performance indicators that measure progress toward your campaign goals, such as click-through rates, conversion rates or return on investment (ROI). The post How to avoid pitfalls of data-driven marketing execution appeared first on MarTech.

Marketing 62

Marketing Conversion Rate Click Through Rate Impressions 62

Martech

AUGUST 15, 2023

By tracking this exposure, the platform calculates the ROI for sponsors who have logos on team uniforms or on and around the playing field. “Being able to now value exposure in terms of household impressions is critical for accurate measurement.” Get MarTech! In your inbox. Business email address Subscribe Processing.

Impressions 98

Impressions ROI MarTech Audience 98

Martech

NOVEMBER 20, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Provide details about timelines and existing martech systems you have deployed.

ROI 116

ROI MarTech Conversion Rate Impressions 116

Martech Series

JANUARY 31, 2023

New data report analyzes 52 billion impressions to reveal top ad creative concepts and variables to help drive highest 2023 ROI AppLovin, the leading growth platform for developers, released its first-ever Creative Trends Report 2023, unveiling the top performance-driven mobile ad trends for the year. billion impressions, 22.4

Mobile Ads 84

Mobile Ads ROI Impressions MarTech 84

Martech

FEBRUARY 20, 2025

The lack of a clear roadmap makes it difficult for CMOs to drive effective change, leading to fragmented efforts and limited ROI. They saw a lift of 12% with a spend of $25,000, resulting in an impressive ROMI. The post How to unlock the true potential of AI with adaptive structure appeared first on MarTech. Processing.

ROI 73

ROI Marketing Impressions MarTech 73

Martech

MARCH 7, 2024

Dig deeper: How AI enhances multimedia content creation Vendor consolidation Vendor consolidation was not necessarily an official event theme, but martech consolidation was a definite vibe. Marketers are drilling into ROI, contract terms, spend and functionality. Get MarTech! CHEQ is the vendor I didn’t know I needed.

Impressions 114

Impressions MarTech Entertainment ROI 114

Martech

MARCH 15, 2022

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. As users see more relevant ads, click-through rates improve, leading to a better ROI. But consumers don’t distinguish between adtech and martech.

First-Party Cookies 122

First-Party Cookies Cookies Impressions Ad Exchange 122

Martech

JUNE 15, 2023

With better segmentation comes fewer wasted impressions and ad dollars. Eliminating wasted impressions in DOOH advertising primarily involves improving the precision of your audience targeting,” said Beeyond Media’s cofounder and CEO Alejandro Donzis. “By Take our brief 2023 MarTech Replacement Survey Engagement and conversions.

Ad Targeting 118

Ad Targeting Demand Side Platform Impressions Audience 118

Martech

AUGUST 13, 2021

CTV impressions and share. Across the industry, overall CTV impressions are up 3X over Q2 2020. Ultimately, advertising is an ROI game and it’s not surprising that we continue to see a consistent reliance on the 30-second, tried and true ad length.”. Desktop and mobile app ads are neck-and-neck at 22% and 23%, respectively.

Impressions 129

Impressions Video Ads ROI Conversion 129

Martech

MARCH 27, 2023

At the same time, CMOs have been demanding that their marketing and PR teams demonstrate ROI from their programs. The demand for analytics skills will likely remain strong as marketing teams continue leveraging data to improve customer experience, drive sales and maximize ROI. Get MarTech! appeared first on MarTech.

Marketing 24

Marketing ROI Cookies Conversion Rate 24

Martech Series

JANUARY 5, 2023

She excels in transforming marketing operations to drive cost-savings and omni-channel optimization to drive ROI. Impressive Financial Services Marketing Experience. Marketing Technology News: MarTech Interview With Rachel Kavanagh, CMO at Siren. Marketing Technology News: The Role Of Influencers Within Social Commerce.

Marketing 109

Marketing Education MarTech ROI 109