Martech Series

FEBRUARY 17, 2023

Marketing Technology News: MarTech Interview with Sterling Jackson, Head of Marketing at Aspire Therefore, now is the time to hold strong with advertising. According to our own data, around 35% of all ‘viewable’ programmatic display ads are in fact ignored. But there’s more to it than that.

Viewability 87

Viewability Impressions Advertising Brand Awareness 87

Martech

DECEMBER 6, 2023

The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Get MarTech! We’d like to know how it’s been for you.

Viewability 109

Viewability Impressions MarTech Cookies 109

Martech

DECEMBER 5, 2023

billion impressions between September 2022 and January 2023. goes to low-quality media, including invalid traffic (IVT) and made-for-advertising (MFA), non-viewable and non-measurable inventory. The data analyzed in the report is based on log-level data, a detailed record of everything about an impression. Get MarTech!

Demand Side Platform 108

Demand Side Platform Viewability Impressions Ad Tech 108

Martech Series

OCTOBER 14, 2022

Using IAS’s Viewability and Invalid Traffic (IVT) verification, brands and agencies will gain insights on campaign reach and engagement to drive outcomes and shape marketing strategies. IAS verification on Netflix will enable advertisers to maximize engagement through insights and make every impression count.

Advertising 85

Advertising Viewability MarTech Impressions 85

Martech Series

JUNE 14, 2022

Guidelines Provide an Update on Viewability and Measurement Standards for In-Game Ads. The updated standards will address ad viewability, measurement, inactivity, and fraud with intrinsic in-game ads bringing them up to par with the rest of digital media. The release is open for public comment for a 30-day period until July 15, 2022.

Viewability 77

Viewability A/B Testing Impressions Entertainment 77

Martech Series

JANUARY 9, 2023

already provides multiple layers of protection against ad fraud, covering IAB’s viewability benchmarks such as IAB Tech Lab’s Open Measurement SDK, which enables full compatibility with viewability measurement firms Integral Ad Science, DoubleVerify and MOAT. ensure that all inventory is legitimate. We commend Start.io

Viewability 78

Viewability Impressions MarTech Audience 78

Martech Series

NOVEMBER 14, 2022

Marketing Technology News: MarTech Interview with Reeve Collins, Co-Founder at SmartMedia Technologies (SMT). With budgets under more scrutiny than ever, our interactive rich media ads will ensure creative leaves a lasting impression on target audiences, reducing wasted spend and boosting ROI. .”

Rich Media 86

Rich Media Media Advertising Viewability 86

Martech

MARCH 6, 2023

CTV advertising ad impressions increased by 31% quarter over quarter in Q4 2020, according to Conviva’s State of Streaming report. Impressions This is the number of times your ad has been viewed overall and does not account for unique viewers. Determining impressions is simple — add up the number of times the ad has been shown.

Viewability 98

Viewability Conversion Rate Impressions Conversion 98

Martech

JANUARY 3, 2024

Views and impressions Advertisers want their ads to be seen by the correct audience in the correct context. Non-viewable impressions. One of the most significant issues in online advertising is ad fraud, which includes: Using bots or automated scripts to create fake impressions. “Ad Here are some of the top culprits.

Advertising 125

Advertising Impressions Demand Side Platform Conversion 125

Martech

FEBRUARY 28, 2024

Especially in organizations with a sales-led motion, things have to be viewable on a dashboard within a quarter to satisfy leadership. The simplest form of brand awareness is recognizing your logo, which comes from seeing it enough and in the right places to leave a lasting impression. Now, marketing needs to show ROI quickly.

Marketing 139

Marketing Brand Awareness Viewability Audience 139

Martech Series

JUNE 28, 2022

We saw some of our highest video performance (78% for both VCR and viewability) against our Connatix contextual conquesting tactic, indicating that the relevant environments were driving better engagement with our message.”. Marketing Technology News: MarTech Interview with Jerry Luk, Co-Founder & President at Firework.

Viewability 85

Viewability Impressions Video Ads MarTech 85

Martech Series

NOVEMBER 20, 2022

On the other hand, ad exchanges automate the buying and selling process on an impression-by-impression basis through real-time bidding (RTB). Marketing Technology News: MarTech Interview with Assaf Baciu, Chief Operating Officer and Co-founder of Persado. Viewability Tracking.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Martech Series

NOVEMBER 21, 2022

Researchers looked at the performance of campaigns with similar formats and discovered that in all instances, Azerion’s formats drove significantly more attention than its competitors’ formats, highlighting the power that creative has on viewability. Marketing Technology News: MarTech Interview with Jill Ransome, CMO at Jitterbit.

Advertising 88

Advertising Viewability Display Advertising MarTech 88

Martech

JUNE 10, 2022

To support impression and viewability measurement, IAB Tech Lab announced an expansion of Open Measurement (OM) SKD, available for CTV in 3Q. The post IAB Tech Lab prepares digital media industry for ‘watershed moment’ appeared first on MarTech. Open Measurement SKD for CTV.

Media 111

Media Viewability Ad Exchange Impressions 111

Martech Series

OCTOBER 5, 2022

.” STN’s NextGen video player, upon which STN’s integration with PressReader’s Branded Editions platform is based, is fully customizable to the desired publisher experience and shows improved metrics across the board, including: 14% increase in impressions, 20% increase in viewability.

Viewability 92

Viewability Impressions MarTech Audience 92

Martech Series

JUNE 16, 2022

Audibility criteria were insufficient to compare to viewability, which proves difficult for advertisers to compare performance across formats. “IAS is well-suited to deliver comprehensive transparency to the digital audio ecosystem and to help marketers make every audio impression count.”

Media 90

Media Viewability Education Impressions 90

Martech Series

NOVEMBER 16, 2022

Marketing Technology News: MarTech Interview with Reeve Collins, Co-Founder at SmartMedia Technologies (SMT). Viewability is already a well-known and understood category, but the market has been calling out for evolution in the measurement of attention. Our growth will answer this need and enable us to go further, faster.”.

Machine Learning 83

Machine Learning Viewability Ad Tech MarTech 83

Martech

MARCH 15, 2022

Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc. DSPs automate the ad-buying process by deciding how much to bid on an ad impression in real-time. DSPs analyze the best ad impressions as well as the price at which they should be bought through real-time bidding (RTB).

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Martech

MAY 18, 2022

The Media Rating Council (MRC) and Interactive Advertising Bureau (IAB) define a video ad as viewable when at least 50% of an ad is in view for a minimum of one second (for display ads) or two seconds (for video ads). When buying on a CPM basis, an impression is counted when one pixel of the video ad comes into view. Let us know!

Advertising 108

Advertising Video Ads CPM Viewability 108

Martech

JANUARY 30, 2024

The results have been impressive: “We ended up 13xing our views on our videos period over period, and are getting more quality site visitors than we used to,” writes Henderson. For Display, they shifted to viewable CPM, this cut the cost nearly in half and produced a large increase in impressions (+20%) month over month.

Cookies 121

Cookies Marketing Retargeting CPC 121

Martech Series

SEPTEMBER 20, 2022

The integration will allow advertisers to seamlessly track and view the end-to-end carbon footprint of their digital ads in a similar way to other crucial metrics such as viewability. Marketing Technology News: MarTech Interview with Zarina Stanford, CMO at Bazaarvoice.

Healthcare 74

Healthcare Media Advertising CPM 74

Clearcode

JANUARY 31, 2023

IIG minimizes the threat of ad fraud in relation to viewability, impressions, reach / frequency, and engagement. The new standards are focused on: Re-examining the 10-second cumulative exposure duration for counting a valid impression that includes “sight, sound, and motion,” as well as 3D and virtual environments.

Advertising 52

Advertising Viewability Impressions Click Through Rate 52

Martech

NOVEMBER 7, 2023

It’s estimated that one digital ad campaign delivering 1 million impressions has the same carbon footprint as a round-trip flight from Boston to London. Get MarTech! The post How reducing your carbon footprint can save you money and increase ad impact appeared first on MarTech. In your inbox.

Banner 109

Banner Video Ads Viewability Brand Awareness 109

Digiday

JUNE 5, 2022

To help with that, Digiday has learned that Scope3 and ad exchange Sharethrough will announce tomorrow they are partnering with launch Green PMPs (private marketplaces), which lets brands offset emissions that comprise up to 95 percent of a company’s carbon impact caused by ad impressions. Direct quote.

Media 72

Media Ad Tech Machine Learning Viewability 72

Clearcode

MARCH 2, 2023

An impressive campaign that I have seen is one from Gucci that they ran in partnership with Tennis Clash, where they branded the pitch, the clothes and the billboards. The IAB’s new measurement guidelines provide a more standardized and transparent method for measuring things like impression count, viewability , traffic quality and reach.

Advertising 52

Advertising Viewability Banner Brand Lift 52

Ad Ops Hero

MARCH 25, 2023

Adding event tags to impressions & clicks, other platforms can keep track of data. Viewability – With CM360, advertisers can control where specific ads will be displayed to online users. This is a Google-accredited solution that measures web display and video impressions in real-time and impression-by-impression.

Impressions 52

Impressions Conversion Rich Media Ad Server 52

Clearcode

SEPTEMBER 7, 2022

A green ad tag to estimate the emission in digital ad campaigns and plant a tree for every thousand impressions purchased ( Good-Loop ). And viewability is still Sustainable Programmatic Advertising and AdTech: The Need to Go Green way more popular [metric] than attention.”.

Advertising 52

Advertising Viewability Impressions Ad Server 52

Clearcode

AUGUST 13, 2023

An ad exchange resembles a stock exchange, so instead of simply selling impressions by the thousand, the ad exchange lets advertisers select their desired audience and bid on individual impressions. The highest bid will win the impression, and the ad will be shown to the user. What’s also important to mention is viewability.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52