Digiday

MARCH 17, 2025

Media agencies are finding more uses for AI to automate routine campaign tasks, but when it comes to creative content, the technology still fails to impress. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Agency 83

Agency Media Impressions Conversion 83

Ad Rants

JUNE 24, 2022

The advantages social media can unlock for your business or career are to some extent limitless. There are numerous guides on how to perfect social media advertising or how to increase your reach via social media, but many of these guides tend to ignore what visitors to your profile are going to see first: the banner.

Banner 187

Banner Media Impressions Advertising 187

illumin

NOVEMBER 14, 2024

In 2024 retail media grew substantially, becoming a pivotal part of ad budgets. With a strong media buying partner, measuring retail media success can be easy. Filling the measurement gap is critical to optimizing and taking advantage of the first-party data retail media provides. Customers won’t come to them.

Retail 52

Retail Media Viewability Impressions 52

illumin

DECEMBER 9, 2024

Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% So, what is retail media, why is it growing at such a high rate, and how can you leverage it for your brand?

Retail 52

Retail Media Advertising Viewability 52

Ad Rants

SEPTEMBER 18, 2023

In today's digital era, the power of social media has reshaped the landscape of communication, business, and networking. As of 2021, billions of users across the globe are actively engaging with various social media platforms daily. However, leveraging social media's real potential requires more than just posting and sharing.

Communications 219

Communications Media Audience Impressions 219

Adweek

JANUARY 25, 2024

This year, third-party cookies are set to disappear, and with them, several other mainstays of digital advertising like measurement, spurring marketers to look at transaction data, attention metrics, and critique alternative forms of media.

Advertising 299

Advertising Cookies Impressions Media 299

AdExchanger

NOVEMBER 3, 2024

When advertisers see their ad verification partners blocking lots of impressions, they often think, “Okay, good – that’s proof the technology is working.”

Impressions 111

Impressions Media Advertising Marketing 111

Ad Monsters

DECEMBER 2, 2024

Faced with mounting pressure to drive profitability, media companies are continuing to roll out their ad supported offerings, but most are still trying to get the balance right. As the landscape evolves, profitability continues to be the North Star for broadcasters and media owners in the ongoing streaming war. In fact, 39% of U.S.

Machine Learning 105

Machine Learning Marketing Impressions CPM 105

Martech

SEPTEMBER 10, 2024

Sales Impact lets users compare signals across the entire purchase journey during a campaign — from the impression when a customer first encounters an ad, to when the customer enters a store and makes a purchase. Sales Impact adds purchase data and new metrics, so marketers can better connect the dots between campaigns and purchases.

Impressions 111

Impressions Retail ROI MarTech 111

Martech

JULY 31, 2024

This was in response to a 74% increase in impression volume. At the same time, those new impressions were relatively cheap, which pushed average CPM down 26% year-over-year in Q2, down from a 3% decline in the previous quarter, according to Tinuiti’s Q2 2024 Digital Ads Benchmark Report.

CPM 120

CPM CPC Click Through Rate Impressions 120

Martech

AUGUST 1, 2024

Dig deeper: Netflix leans into ad-supported tier as subscriber growth surges Ad impressions across all its apps grew 10% year-over-year. Retail Media revenue grew 23%, while Performance Media revenue declined 2%. Meta previously reported daily and monthly active user numbers for its Facebook and Messenger apps. Processing.

Retail 117

Retail Impressions MarTech Media 117

Adweek

APRIL 3, 2024

I'm no Gary Vee, but a recent LinkedIn post about my aversion to timesheets garnered over half a million impressions and sparked a surprisingly spicy debate about client-agency finances. I was curious about the volume of pushback from folks defending the hours-based billing systems that I believe may result in the death of our industry.

Finance 317

Finance Impressions Agency Media 317

Ad Tech Daily

OCTOBER 9, 2024

Brands earn more impressions on TikTok, but Facebook and Instagram Reels deliver double the median click-through rates (CTRs) of TikTok videos. NEW YORK — Emplifi, a leading customer engagement platform, today released data that compares TikTok video ad performance against Facebook and Instagram Reels ads.

Impressions 98

Impressions Click Through Rate Video Ads Ad Tech 98

Martech

SEPTEMBER 9, 2024

However, as media convergence gains traction, cross-channel measurement remains a top priority, especially for large advertisers with annual spends exceeding $50 million. One of the most notable trends highlighted in the report is the continued ascent of retail media. to an impressive +25.1%. to an impressive +25.1%.

Marketing 117

Marketing Retail Impressions Media 117

Adweek

JULY 27, 2023

That's true on several levels since the drive to "immersion" in media intersects with several trends upending the advertising landscape. There's the slow death of cookies and the rise of artificial intelligence, both of which are poised to reduce search-driven impressions. Immersive advertising isn't just a game anymore.

Advertising 246

Advertising Cookies Impressions Media 246

Martech

JANUARY 22, 2025

These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Marketers have two significant reasons to continue, and in some cases increase, their investment in social media campaigns. Spend on TikTok for 2024 was $4.8

CPM 114

CPM Demand Side Platform Media Impressions 114

Adweek

OCTOBER 12, 2023

Ad buyers are finding that large chunks of impressions spent on Google's artificial intelligence-fueled product, Performance Max (Pmax), are ending up in less desirable places, like on open web inventory and branded search terms.

Impressions 279

Impressions Ad Tech Retail Media 279

Martech

JULY 10, 2024

I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. I wish it were that simple when it comes to AI.

Marketing 130

Marketing ROI MarTech Conversion 130

Martech

AUGUST 5, 2024

This exploitation leads to several negative outcomes: Dilution of ad effectiveness: Ads placed on MFA sites may get impressions but often fail to engage the intended audience meaningfully. The Association of National Advertisers (ANA) highlighted significant financial implications in their Programmatic Media Supply Chain Transparency Study.

Marketing 119

Marketing Demand Side Platform Audience Impressions 119

More About Advertising

APRIL 2, 2024

KFC UK & Ireland has appointed Uncovered as its new social media agency following a pitch. KFC marketing director Kate Wall says: “We’re thrilled to be partnering with Uncovered – they seriously impressed us with … The post Uncovered wins KFC social media first appeared on More About Advertising.

Media 105

Media Entertainment Impressions Agency 105

Basis

JANUARY 23, 2025

The questions of whether, why, and how to invest in diverse-owned media and partnerships may appear complex in todays industry environment. As consumer demographics grow more diverse , investing in media inventory and data providers that help marketers reach these audiences often calls for partnerships with diverse-owned suppliers.

Agency 76

Agency Media Audience Marketing 76

Martech

JANUARY 10, 2025

The challenge of perceived intrusiveness Although device manufacturers and media companies have long refuted the idea that devices and apps listen to consumers, consumers dont necessarily believe this. Collaborate with key adtech and media partners to maximize the effectiveness of your campaigns.

Retargeting 127

Retargeting Ad Targeting Manufacturing Communications 127

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything.

Media 134

Media Pharmaceuticals Audience Impressions 134

Ad Monsters

DECEMBER 19, 2023

The ANA’s Programmatic Media Supply Chain Transparency Study finally elevates the role that systemic “information asymmetries” play in allowing programmatic waste to persist. Such fields would add a great deal more context as to what the ‘Impressions’ reporting field actually means. Digital media is filled with such gotchas.

Media 127

Media Impressions Education Viewability 127

Martech

OCTOBER 16, 2024

If your metrics end at clicks and impressions, you’re missing the bigger picture — and, worse, you’re misdirecting budget based on incomplete insights. Measuring online impressions without considering offline actions is like watching only a movie’s first half. The real challenge is closing this gap.

Marketing 122

Marketing Machine Learning Retail ROI 122

Martech

DECEMBER 28, 2023

Marketers are recognizing the significance of meaningful interactions over mere impressions or clicks,” said Angelina Eng, VP of Measurement, Addressability and Data Center at IAB. In 2024 IAB is partnering with the Media Rating Council to roll out standardized attention measurement guidelines.

Media 133

Media Advertising Click Through Rate Machine Learning 133

Martech

JANUARY 14, 2025

No one consumes media in a vacuum, so why limit your marketing to a single channel? If your clicks, leads and sales dont correspond with the high rankings and impressions, its time to adjust your strategy, targeting and likely messaging. Youll better determine what media channels theyre more likely to use at each touch point.

Marketing 121

Marketing Brand Awareness ROI Conversion 121

Paleo AdTech

SEPTEMBER 3, 2024

He joined the seminal Right Media in 2004 as VP of platform and ad sales, staying on after Yahoo acquired the company in 2007. Later, Ramsey was CEO at AddThis , acquired by Oracle, and president at Scout Media before joining his old friend and former PaleoAdTech guest Bill Wise at MediaOcean, where he is CDO. Thus: dynamic pricing.

Media 98

Media Ad Server CPM Ad network 98

Basis

MARCH 17, 2025

The trend that started to show life two cycles ago is now a regular part of the media plan for candidates, campaigns, PACs, and other organizations looking to reach and influence voters. Many of the top 11 states in impressions are considered battlegrounds that can lean blue or red in any given election.

Advertising 71

Advertising CPM Impressions Video Ads 71

Digiday

DECEMBER 8, 2024

Content featuring the Replacer character garnered 268 million impressions across platforms, according to data shared with Digiday by Activision. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Activisions marketing push for Black Ops 6 appears to have paid off.

Entertainment 77

Entertainment Impressions Marketing Media 77

Martech

JULY 30, 2024

They often use grassroots marketing, social media engagement and word-of-mouth. Social media marketing is essential for both startups and large corporations. Experiential marketing, which involves creating memorable and interactive experiences, enhances brand engagement and leaves a lasting impression on consumers.

Marketing 113

Marketing Brand Awareness Machine Learning GDPR 113

AdExchanger

FEBRUARY 15, 2024

The phaseout of third-party cookies and other identity signals means that it’s harder to know who’s on the other side of an ad impression. Terms […] The post How SHE Media Helps Diverse Publishers Break Barriers To Ad Budgets appeared first on AdExchanger.

Media 105

Media Cookies Impressions Audience 105

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Obviously it’s getting more difficult to measure things, and RMNs enable the ability to understand the impact of media on outcomes.” The post IAB releases new guidelines as retail media networks mature appeared first on MarTech.

Retail 127

Retail Media Cookies GDPR 127

Digiday

MARCH 20, 2025

Interested in sharing your perspectives on the media and marketing industries? Engagement, impressions and sales will be the top performance metrics marketers will be looking at in 2025. Join the Digiday research panel.

Marketing 69

Marketing Impressions Media 69

Ad Monsters

NOVEMBER 14, 2024

Incorporating content from Axel Springer’s media brands, including Politico, Business Insider, and more the media company saw an opportunity to enrich ChatGPT’s user experience with factual and authentic information. Axel Springer CEO Mathias Döpfner sees AI as a force that could either transform media or elevate it.media.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Martech

AUGUST 6, 2024

For Aflac, the positive impressions are all connected across the customer journey. Aflac branding thrives on social media and through mass-market campaigns. That means the company promotes its seamless claim process on social media by providing examples of minor claims customers can make.

eCommerce 117

eCommerce Food Marketing MarTech 117

Martech

SEPTEMBER 24, 2024

The problem is real — media spend is falling out of balance Companies are spending less on marketing overall, according to Gartner’s 2024 global CMO survey. It’s as if we regressed to the early 2000s when we were all about the number of eyeballs, list size and impressions. The average marketing budget is 7.7%

ROI 127

ROI MarTech Marketing Agency 127