Monetize More

NOVEMBER 24, 2022

Does Mobile Ad Sizes really matter? With an estimated 5 billion mobile users on the planet, engagement with mobile devices is higher than ever and continuously growing. Running into costly errors with mobile ad ops? It’s overwhelming to learn the various techniques to start winning with mobile ads.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Smart-Hub

NOVEMBER 1, 2023

Get a Consultation For Free Contact us Understanding Mobile Ad Formats Banners Banner ads are rectangular display ads that occupy a prominent position at the top, or bottom, or sides of a mobile app or website. Mobile Banner Ad Sizes and their dimensions Mobile banner ads are a cornerstone of digital advertising.

Mobile Ads 67

Mobile Ads Advertising Banner Ad Exchange 67

Playwire

MAY 30, 2023

Key Points Mobile ad viewability rating is the measurement of ad impressions that were seen by mobile users. It’s a key metric used by both publishers and advertisers to assess the value of mobile ad inventory.

Viewability 52

Viewability Mobile Ads Ad Inventory Impressions 52

Brid.tv

MARCH 12, 2025

With programmatic, you can serve more ads and also secure higher ad yield from each impression. Spread Out: Dont Rely on a Single Ad Network One of the biggest mistakes many publishers make is relying on a single ad network. Additionally, global mobile ad spend surpassed $400 billion last year.

Video Ads 80

Video Ads Header Bidding Viewability Fill rate 80

Digital Remedy

FEBRUARY 19, 2025

Random Suppressed Groups Randomly exclude subsets of people from seeing ads using digital identifiers like cookies, IP addresses, or mobile ad IDs (MAIDs). PSA Ads Serve Public Service Announcement (PSA) ads to the control group instead of your brands ads. Background noise from external factors (e.g.,

Control Group 60

Control Group A/B Testing Impressions Cookies 60

Digiday

MARCH 23, 2023

As vendors like ironSource develop hybrid solutions — the company has introduced one called LevelPlay — the goal is to combine SDK functionalities, connect advertisers with multiple ad networks and maximize campaign effectiveness across inventory in the broader ecosystem. Now you can run this in combination with the waterfall.”

Mobile Ads 69

Mobile Ads Fill rate Ad network Impressions 69

Martech

MAY 8, 2024

Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows advertisers to execute cross-channel campaigns on mobile and in-cab screens. The new ad solution taps into Curb TaxiTV — original content shown on in-vehicle screens — and mobile ad units that run before, during and after rides.

Geo targeting 113

Geo targeting Advertising Click Through Rate Mobile Ads 113

InMobi

SEPTEMBER 10, 2017

On the 22nd of August, the brightest marketing minds across Indonesia came together under one roof at Impressions 2017, InMobi’s flagship mobile advertising conference, held in Jakarta, Indonesia. The event was witness to an industry-first, CXO-exclusive Mobile Ad Lib session.

Impressions 52

Impressions Mobile Ads Conversion Audience 52

InMobi

SEPTEMBER 17, 2019

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. No matter where an ad is running, whether in a newspaper, on TV or in digital (i.e. In the U.S.,

Viewability 52

Viewability Mobile Ads Banner Impressions 52

InMobi

OCTOBER 29, 2014

Here are some of the global highlights: Overall, in Q3 2014, the volume of impressions on the InMobi network was up globally compared to the previous quarter. This growth was driven by in-app ads that contributed 80.0 percent of mobile ad impressions. Nokia’s share of impression has declined considerably by 9.0%

Impressions 52

Impressions Manufacturing Mobile Ads Advertising 52

The Ad Tech Blog

JUNE 3, 2024

Real-time AI monitoring can significantly reduce advertisers’ costs by reducing wasted ad spend on fraudulent impressions and clicks. These systems use machine learning models that have been trained on historical ad traffic data to recognize patterns indicative of fraud.

Machine Learning 130

Machine Learning Mobile Ads Impressions Ad Tech 130

Lemonads

MAY 4, 2020

Not only this, but 89% of these users will likely recommend a company after having a positive experience with that brand on a mobile device. Needless to say, optimizing your mobile ads has become an essential part of any digital marketing campaign. What Makes Mobile Ads Special?

Mobile Ads 52

Mobile Ads CPA Affiliates Conversion 52

Digital Turbine

JUNE 19, 2023

Retain Customers Mobile ads can also be used to promote limited time offers, loyalty programs, new products, and more as clear calls to action. Embracing a mobile-first strategy has the ability to cultivate loyal customers and drive business growth at any part of the funnel. Want to learn more mobile strategies to build brand?

Mobile Ads 52

Mobile Ads Video Ads Brand Awareness Entertainment 52

PubMatic

MAY 25, 2022

For example, in a sample from 2021, PubMatic found that CPMs for impressions where IDFA was present were 240 percent higher than other impressions. Meanwhile, there are a variety of other data points that advertisers can use to better understand non-IDFA impressions and take advantage of this price disparity.

Mobile Ads 57

Mobile Ads Impressions Audience Advertising 57

InMobi

SEPTEMBER 13, 2018

Here's How to Make Mobile Ads That Really Work Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. The success of any mobile marketing effort rests on the creative.

Mobile Ads 52

Mobile Ads Click Through Rate Ad network Rich Media 52

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. What is a Mobile Ad Serving?

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

InMobi

AUGUST 14, 2018

The fact that mobile ad fraud is a growing concern among publishers and advertisers is nothing new. According to the latest figures from Adjust, mobile ad fraud almost doubled between 2017 and 2018, and some advertisers are set to lose as much as 80 percent of their ad budgets on mobile to fraud.

Mobile Ads 52

Mobile Ads Impressions Advertising Marketing 52

MobileAds

JANUARY 20, 2021

So, it’s expected for many to wonder: What are the best mobile ad formats for my marketing campaigns? There’s no such thing as a universal ad format. So instead, let’s look at the available types of ads for mobile—traditional and trending. On overall ad spending for interstitial is high. Let’s face it.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Ad Beat

JANUARY 1, 2020

According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. Why does mobile advertising work for brands? Source: Mashable. Source: inmobi.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Single Grain

JULY 31, 2019

Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. Gamifying Mobile Ads. Dive Deeper: Marketer’s Guide to Mobile App Advertising. Get A Free Consultation.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Monetize More

JULY 8, 2022

This means publishers can maximize revenue for themselves by selling more ads in exchange for higher CPMs than any single partner could offer on its own. To maximize revenue for the publisher, ongoing auctions create competition among bidders for all in-app ad impressions. The benefits of Unified Auctions for Publishers.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Digital Remedy

MAY 31, 2022

Using existing technology and cookie, IP, or Mobile Ad ID (MAID) lists, agencies and advertisers were able to actively hold out randomly generated subsets of people from seeing ads. The main drawback of PSA holdouts is that someone has to pay for that PSA ad to be served. Random Suppressed Groups.

Control Group 93

Control Group Impressions A/B Testing Ad Space 93

Basis

MARCH 22, 2023

Section 2: CTV Impacts Tactic and Devices; Programmatic Advertising Ceded Some Dominance to Direct Buys Direct buying surged in 2022 at the cost of programmatic buying while social ads see consistent decline. Programmatic ad buying on CTV grew by more than 60% in percentage of impression share and percentage of spend share from 2020 to 2022.

Advertising 91

Advertising Impressions CPM Cookies 91

Clearcode

SEPTEMBER 11, 2023

Who Can Benefit From Building a DSP and How AdTech Companies Advertisers and Ad Agencies Key Features of a Demand-Side Platform (DSP) Main Challenges When Building a DSP How Can You Design and Build a DSP? Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)?

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Ad Colony

JUNE 2, 2022

They wanted to make an impression on their target audience, utilizing two different ad models in Qatar and UAE. More Cravings by Marriott Bonvoy invited the audiences to discover all the festive opportunities and have a memorable experience through AdColony’s mobile expertise. Overall, the ad reached more than 1.4

Impressions 79

Impressions Audience Food Mobile Ads 79

InMobi

OCTOBER 21, 2015

While the mobile ad space is certainly still developing, most advertisers understand the importance of tracking clicks and installs. Savvy advertisers use these data points to streamline and optimize their ad spend. Impression tracking is available through a few mobile attribution & analytics providers.

Click Through Rate 52

Click Through Rate Impressions Ad network Brand Lift 52

Martech Series

OCTOBER 12, 2022

higher for the same ads viewed in the big screen “TV” environment compared to the “mobile digital” environment. Furthermore, when a TV ad preceded these types of digital ads, both purchase intent and unaided recall were better than two digital mobile ads alone. The results revealed that unaided recall was 2.2x

Advertising 83

Advertising Mobile Ads MarTech Impressions 83

InMobi

JULY 23, 2014

Here are some of the global highlights: Overall, the volume of impressions globally in Q2 2014 on the InMobi network was up significantly compared to the previous quarter. This growth was driven by in-app ads that contributed 62.3 percent of mobile ad impressions. percentage points from the previous quarter.

Ad network 52

Ad network Impressions Manufacturing Mobile Ads 52

Smart-Hub

JUNE 17, 2024

What is Mobile Programmatic Advertising? Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). For instance, the bid floor rates for banner and native ads may be around $0.5 respectively.

Demand Side Platform 60

Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60

Single Grain

OCTOBER 2, 2019

How to Uncover Your Competitor’s Facebook Ad Strategy. 2) Mobile Ad Formatting Gets an Update. Facebook announced a little earlier this year that their mobile formatting – including mobile ad formatting – was getting a big overhaul. Low impressions. Solid impressions. High impressions.

Conversion Rate 112

Conversion Rate Marketing Retargeting Conversion 112

The Ad Tech Blog

APRIL 28, 2024

Advertisers can use blockchain to track ad impressions and user engagement in real-time, ensuring that data is not manipulated. Integration with AI: Blockchain will increasingly be integrated with AI to provide more personalized and secure ad experiences.

Advertising 130

Advertising GDPR Mobile Ads Education 130

Ad Monsters

FEBRUARY 20, 2024

For instance: Essential Event-Based Metrics: Temporary support for essential event-based impression and click counting is followed by a shift to aggregated reporting, hindering bid loss analysis and complicating revenue reconciliation and troubleshooting.

Cookies 111

Cookies Ad Exchange Mobile Ads Audience 111

InMobi

DECEMBER 11, 2018

For mobile advertisers today - especially those leveraging programmatic media buying and in-app inventory - rising rates of fraud and an overall lack of verifiable viewability for their ads are major concerns. Historically, less than half of all mobile ads are viewable , and mobile ad fraud nearly doubled between 2017 and 2018.

Viewability 52

Viewability Mobile Ads Impressions Advertising 52

illumin

NOVEMBER 24, 2023

Perhaps this new technology can help marketers reach audiences on mobile? Mobile ads are also becoming increasingly popular with both audiences and advertisers as we move into the holiday shopping season. This makes short-form videos the most effective way to ensure an ad is seen and watched until completion.

Advertising 52

Advertising Mobile Ads Click Through Rate Impressions 52

InMobi

SEPTEMBER 18, 2017

By embracing video that is built for the mobile device and also the behavior of a mobile user, advertisers can achieve superior performance that only video can deliver. But measuring beyond a viewable impression is crucial to know if your ad is being seen, heard and completed by a human.

Viewability 52

Viewability Real Estate Impressions Video Ads 52

Digital Turbine

DECEMBER 14, 2022

What can app developers do to source the right ads for APAC audiences? One impactful change publishers can implement quickly and easily is partnering with a global programmatic ad platform like Mintegral. Quality mediation partners are essential to maximizing publisher ad revenue.

Fill rate 98

Fill rate Header Bidding A/B Testing Audience 98