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Currently, more than 51% of smartphone users admit that they have discovered a new comp any or product while conducting a search on their smartphone. Why does mobile advertising work for brands? On the contrary, print ads, for example, can charge as much as $100 for a thousand impressions. Source: Mashable.
The price depends on the popularity of the keyword and on the search engine itself. Mobilesearch advertising is on the rise. Considering these stats, it is only logical that optimizing mobilesearch engines should be a priority for advertisers. The continuous growth of mobilead spending.
These trends have led the industry to push and adopt mobile media which traditionally has been reluctant to embrace new technologies. It is important for auto manufacturers to recognize this shift and set the stage with innovative and creative mobilead campaigns.
Mobile phones are being used across the travel booking funnel from planning and booking and until the last day of the trip exploring maps, local information and weather information. According to a Nielsen study travel related searches raised the third highest number of follow-up actions per mobilesearch out of 15 categories.
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