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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. What Is a Mobile Ad Network. Marketplace 3.

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How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. Why does mobile advertising work for brands? Source: Mashable. Source: inmobi.

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Facebook Ads: 7 Changes All Marketers Need to Know in 2019

Single Grain

How to Uncover Your Competitor’s Facebook Ad Strategy. 2) Mobile Ad Formatting Gets an Update. Facebook announced a little earlier this year that their mobile formatting – including mobile ad formatting – was getting a big overhaul. Low impressions. Solid impressions. High impressions.

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Metrics that Matter: The New Viewability Standards for Mobile Video

InMobi

By embracing video that is built for the mobile device and also the behavior of a mobile user, advertisers can achieve superior performance that only video can deliver. But measuring beyond a viewable impression is crucial to know if your ad is being seen, heard and completed by a human.

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RPM vs CPM

Monetize More

RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. By the end of the guide, you’ll be able to speak confidently about these metrics and impress your team!

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Native Ads: Debunking The Integration Myths

InMobi

If you are an app developer looking to monetize your app by display advertising, but want to customize ads according to your app’s look and feel, then native ads are what you should be after. Q: What are InMobi Native Ads? For example, if the native look of a property is a tiled format, the ad will be in a tile.

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17 Best Paid Media Tools for Marketers

Single Grain

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads.

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