Basis

MARCH 22, 2023

Section 2: CTV Impacts Tactic and Devices; Programmatic Advertising Ceded Some Dominance to Direct Buys Direct buying surged in 2022 at the cost of programmatic buying while social ads see consistent decline. Device spend share for CTV in programmatic is 30%, leapfrogging desktop; mobile continues decline.

Advertising 98

Advertising Impressions CPM Cookies 98

Adtelligent

JULY 19, 2022

Usually, 3 metrics are used to pay for display ads: cost per thousand impressions (CPM) – the price paid for the number of people that will see your ad cost per click (CPC) – this is the most common pricing metric, and it stands for the sum charged per each click on the ad. ? In-app ads over mobile web ads.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Single Grain

DECEMBER 18, 2019

67% of social advertisers consider Facebook to be the most effective social media platform they use. At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. Now Facebook is strictly pay-to-play, and advertisers need to go above and beyond boosting a post every so often.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Single Grain

JANUARY 31, 2020

What Users Love the Most about Google Ads Editor: The “Recommended Budget” column that lets users properly allocate budgets so they don’t miss out on opportunities or impressions. New Google Ads remarketing features in WordStream Advisor let users stay connected with their target audience beyond email.

Media 127

Media Marketing Machine Learning SEO 127

AdvertiseMint

JUNE 27, 2023

There’s plenty of evidence that incorporating videos into your Facebook advertising strategy can significantly improve your results. Kinetic Social says that video ads are the least expensive type of ad. per click on average, which is cheaper than buying impressions or conversions. They cost $0.18

Advertising 59

Advertising Retargeting Video Ads Mobile Ads 59

Single Grain

NOVEMBER 14, 2023

6) LinkedIn Ads LinkedIn is the premier social network for professionals, so it’s a great place for B2B advertisers to promote their messages. 3) Opt-Intelligence Opt-Intelligence is a unique platform that charges per lead rather than per impressions or click-throughs as is standard in the world of PPC. for mobile ads.

Ad network 98

Ad network Conversion CPC CPM 98