Martech

MARCH 15, 2022

DDBGermany was working on an anti-censorship campaign for the non-profit Reporters Without Borders (RSF) when Russia invaded Ukraine. We serve several thousand impressions monthly to Russia and Belarus. Consider something similar if you have impressions running in Russia. But every little bit helps, right?

Non-Profit 102

Non-Profit Impressions MarTech Media 102

Martech Series

AUGUST 17, 2022

Strong retention numbers across the board with impressive 99% gross retention rate for large enterprise customers; Company sees strong demand for second half. To aid that growth Glassbox has also improved its non-GAAP gross margins over the course of the first half of 2022. Marketing Technology News: Silverpush Partners With IRIS.TV.

Non-Profit 85

Non-Profit Impressions MarTech Marketing 85

Martech Series

NOVEMBER 15, 2022

Company sees 25% Non-GAAP Revenue Growth YoY Reaching $35 Million for the First 9 Months of 2022 and ARR YoY Growth of 17& to $46.7 The company has also seen impressive growth in new bookings in APAC, which have tripled YoY. Glassbox continues to focus on growth as well as building the path to positive cash flow and profitability.

Non-Profit 82

Non-Profit Impressions MarTech Marketing 82

Single Grain

APRIL 15, 2021

NFT (Non-Fungible Token) is an asset that you can’t hold in your hand, but you have complete ownership of that asset. Before we discuss the different marketing strategies for NFT, let us understand every crucial bit of information related to non-fungible tokens. What Is an NFT (Non-Fungible Token)? million : Source.

Non-Profit 131

Non-Profit Marketing SEO Education 131

Monetize More

MARCH 2, 2023

Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. RTB auctions put the focus on impression-based bidding, whereas static auctions tend to group impressions, only allowing advertisers to bid on them in package deals. How does Real Time Bidding work?

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

MNTN

MARCH 19, 2024

It allows for real-time bidding, meaning advertisers can bid on ad impressions in real-time, ensuring that they reach the right audience at the right time. Cost-effectiveness : Programmatic ads are cost-effective, as advertisers only pay for the impressions that their ads receive.

Advertising 97

Advertising Demand Side Platform Ad Exchange Ad Inventory 97

Single Grain

JUNE 15, 2020

I created a visual of the three stages of any given account and what each hasn’t learned to do in order to grow: ThinSlim was in stage 2 – where they had found a way to sell profitably, but now want to ramp it up – so our job was to figure out how to rebuild the structure in order to scale. Here’s how we did that.

Food 105

Food eCommerce Retargeting Conversion 105

Ad Monsters

MAY 27, 2024

The numbers are $10-20 per thousand impressions for direct ads and $1-5 for programmatic ads. For example, a non-profit organization, The Amanda Foundation, wanted to speed up the process of adopting homeless cats and dogs. Data on total views, conversions, impressions, etc., An impressive example here is Lacoste.

Advertising 106

Advertising A/B Testing Conversion Rate Conversion 106

Ad Monsters

JULY 18, 2024

Publishers leveraging Yahoo ConnectID have seen, on average, a 40% higher eCPM for Yahoo ConnectID impressions than those without it. For non-addressable supply, Yahoo Next-Gen Solutions provide on average, an impressive 76% higher eCPM and a 37.5% Additionally, the win rate for advertisers and publishers is, on average, 34.3%

Cookies 85

Cookies Non-Profit Audience Impressions 85

Clearcode

APRIL 26, 2023

However, this also increased operational costs for DSPs as they had to process large numbers of bid requests, sometimes resulting in duplicate bids for the same impression. Publishers focus on how advertisements and impressions are sold and how to generate optimal business results from different demand paths.

Ad Inventory 80

Ad Inventory Demand Side Platform Non-Profit Impressions 80

Unruly

JULY 28, 2022

Last week, Tremor International had the privilege of partnering with the Madison Square Boys and Girls Club through SuitUp – a non-profit dedicated to bringing companies into the classroom and leveraging employees’ expertise to enhance young students’ learnings. I was so impressed by the student CEOs drive and can-do attitude.

Non-Profit 52

Non-Profit Education Impressions 52

Martech Series

SEPTEMBER 12, 2022

NEAR Foundation, the Swiss non-profit that supports the governance and development of the NEAR protocol, has announced a strategic partnership with Caerus Ventures to launch a $100m venture capital fund and venture lab. Marketing Technology News: MarTech Interview with Ian Cohen, Founder and CEO at Lokker.

Entertainment 77

Entertainment Non-Profit Media Finance 77

Brid.tv

APRIL 19, 2024

By analyzing metrics such as impressions and click-through rates, publishers can optimize their ad placements and formats accordingly, boosting their revenue potential. This includes revenue by advertiser, campaign, ad format, and placement, allowing publishers to understand which inventory is most profitable.

Header Bidding 75

Header Bidding Click Through Rate Fill rate Viewability 75

Single Grain

JULY 9, 2021

Native advertising is a type of non-disruptive digital advertising in which the ad seamlessly blends in with the design of the web page it is published on. If you don’t, then pick the most profitable and highest-converting product you have. Reach : Between 180-500 million daily impressions. What Is Native Advertising?

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

Paleo AdTech

DECEMBER 10, 2023

Today he devotes himself to DonateStock , a non-profit he founded that helps people donate appreciated equity to worthy causes while reaping some tax advantages. An affable and energetic fixture at ICOM and AdExchanger conferences over the years, Steve has long been a vocal advocate for the non-Google ad stack.

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

Single Grain

APRIL 29, 2021

Non-fungible tokens (NFTs), more popularly known as “Crypto Art”, is big business at the moment. What Are Non-Fungible Tokens (NFTs)? A non-fungible token (NFT) is a unique digital asset that acts as a certificate of ownership for virtual or physical assets like photos, videos, Tweets, etc. How Do You Promote NFTs?

Agency 113

Agency Marketing Non-Profit SEO 113

Monetize More

DECEMBER 22, 2022

This type of report typically provides an overview of all the different ad networks that the publisher is using, along with key metrics such as impressions, RPMs, and revenue generated. Profit Attribution report. Find out more about the Profit Attribution report and how to get started here: [link]. Yes, that’s correct.

Non-Profit 52

Non-Profit Ad network GDPR Pop-Up 52

Brid.tv

NOVEMBER 4, 2022

So we have established that video header bidding is more time-efficient for all parties and more profitable for publishers. Then, several ad exchanges , ad networks, and SSPs place their bids for that impression simultaneously. It is the modern, more efficient alternative to waterfalling , another ad trading method. But why is that so?

Header Bidding 97

Header Bidding Ad Server Video Ads Ad Exchange 97

Ad Monsters

APRIL 6, 2023

The audience insight company studied Gen Z Canadians aged 13-17, and the results showed that accounting for all cumulative ad campaigns, about 90% of impressions missed the target audience. Long story short, the industry was struggling. While the industry’s tactics need some work, there are those working for improvement.

Media 97

Media Audience Non-Profit Education 97

Brid.tv

DECEMBER 14, 2022

There are several common payment models for mobile advertising : Cost per mille , also known as CPM , calculates the price of an ad per 1000 impressions. Cons: Ads can be disruptive to the user experience You may be showing competitors’ ads Requires a certain number of users to be profitable. In-App Purchases.

Non-Profit 85

Non-Profit Video Ads Ad Inventory Fill rate 85

Martech Series

JUNE 10, 2022

Brands receive 2 times of conversational value and 5 times in profit. Many known brands have recently announced plans to add NFTs (non-fungible tokens) as one of their membership benefits. GoSky AI Vitalizes Membership Economy and Helps Brands Connect with Web3 Easily.

Conversion Rate 81

Conversion Rate Non-Profit Conversion MarTech 81

Brid.tv

DECEMBER 2, 2022

This makes mobile apps highly effective for advertisers and profitable for publishers and developers. Key Characteristics: The most affordable mobile ad format Non-intrusive Always in high demand Compatible with any screen. They are generally highly engaging for users, profitable for publishers, and effective for advertisers.

Mobile Ads 88

Mobile Ads Video Ads Banner Rich Media 88

Digiday

SEPTEMBER 15, 2022

Especially, when the plan is for The Athletic to be profitable by 2025. The sustainable model to continue to create the world’s best journalism is a mix of subscriptions and non-subscriptions, which includes advertising, licensing, IP development, merchandise and ticketing, said Sebastian Tomich, chief commercial officer of The Athletic.

Non-Profit 71

Non-Profit Impressions Ad Inventory Media 71

Single Grain

JUNE 6, 2019

Designing for conversions not only enhances the user experience of customers when they land on your website or use your mobile app, but it also boosts customer satisfaction, brings in more leads into your sales pipeline , generates more sales and results in higher profitability of your business venture.

Conversion 108

Conversion Conversion Rate Banner A/B Testing 108

Monetize More

AUGUST 12, 2022

A profitable niche filled with hundreds and thousands of users willing to download app after app in hopes of finding the next viral hit. As an App publisher, your goal is to monetize your application and turn that passive time spent by users into a profitable resource. Related Read : [link]. Do rewarded video ads bring in more money?

Advertising 52

Advertising Non-Profit Video Ads Impressions 52

Monetize More

AUGUST 12, 2022

A profitable niche filled with hundreds and thousands of users willing to download app after app in hopes of finding the next viral hit. As an App publisher, your goal is to monetize your application and turn that passive time spent by users into a profitable resource. We’re all familiar with the app store concept.

Advertising 52

Advertising Non-Profit Video Ads Impressions 52

Brid.tv

MARCH 2, 2023

Outsteam video ads are video ads that appear in non-video text-based environments such as blogs and articles. They are considered to be: Less Intrusive — Outstream video ads provide a seamless non-disruptive user experience since they usually don’t interrupt the main content, and in most cases, users can just scroll past them.

Video Ads 52

Video Ads Non-Profit Viewability Banner 52

Smart-Hub

DECEMBER 8, 2023

Publishers use SSPs to: optimize their profits by selling ad inventory; share data about their audience; provide contextual page signals to ad exchanges; value specific ad slots and determine their formats; view sales and impression statistics, and much more. We need to manage it for the sake of growth and profit.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Adtelligent

JUNE 9, 2021

Advertisers buy impressions via ad platforms , and publishers sell ad inventory. Solutions provided by Adtelligent are being used across 15,000 websites internationally, with an aggregated 250–300 million impressions daily. StarLightMedia has around 4,9 billion video ad impressions and 14,7 billion banner ad impressions per year.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Digiday

OCTOBER 17, 2022

Gaming and esports media companies continue to shutter or lay off employees in light of fickle audience behavior and profitability struggles, with video content network G4 representing the latest casualty. Non-endemic, upper-level executives] just fundamentally didn’t understand how the space worked.

Media 69

Media Non-Profit Public Relations Impressions 69

Paleo AdTech

FEBRUARY 1, 2022

Today he devotes himself to DonateStock , a non-profit he founded that helps people donate appreciated equity to worthy causes while reaping some tax advantages. An affable and energetic fixture at ICOM and AdExchanger conferences over the years, Steve has long been a vocal advocate for the non-Google ad stack.

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

Brid.tv

MARCH 7, 2023

Instream ads are by far one of the most popular and profitable ways to monetize video content. According to IAB Tech Lab’s Video Format Guidelines , instream video ads are video ads that accompany existing non-advertising video content. However, not setting them up properly can cost publishers valuable revenue.

Header Bidding 52

Header Bidding Non-Profit Ad Ops Video Ads 52

Digiday

JULY 10, 2022

It doesn’t even have a clear route to profitability. That said, the sector is more diverse than ever and tends to profit when people spend more time at home. Many of those organizations are experiencing a resurgence in non-endemic brand partnerships, for example. The idea that the esports market is recession-proof is a misnomer.

Non-Profit 69

Non-Profit Entertainment Manufacturing Marketing 69

Single Grain

JULY 17, 2019

The most important element of your business’ brand is that it must give people a great and clear first impression. Take a look at these logos — what's your first impression? Most people hate them because they care more about making a profit than serving the customer. 1) Your Existing Branding Isn’t Clear.

SEO 92

SEO Banner Non-Profit Impressions 92

Smart-Hub

OCTOBER 20, 2023

But before that, it’s important to mention that connected TV (CTV) advertising can be interactive, skippable, or non-skippable. Non-skippable ads don’t provide an option to move to the streaming content instantly, and viewers have to watch an advertisement till the end. Build Your Profitable Ad Exchange Business With Us!

Advertising 52

Advertising Non-Profit Retargeting Audience 52

MNTN

JANUARY 6, 2025

MNTN Living Room Quality serves 15 or 30-second non-skippable ads to deliver a premium ad experience. 50% lower CPA with MNTN Performance TV Retargeting: A leading non-profit education institution has been an ongoing customer of ours, and usually relied on our retargeting solutions to drive enrollments and student applications.

Advertising 52

Advertising Retargeting CPA Audience 52

OpenX

AUGUST 15, 2023

Addressability also means reducing wasted impressions while maximizing the value of every customer touchpoint – because every impression is most valuable when the right consumer is connected to the right brand with content they love.

Media 52

Media Header Bidding Non-Profit Impressions 52