Remove Impressions Remove Performance Targeting Remove ROI
article thumbnail

How To Build a Demand-Side Platform (DSP)

Clearcode

A demand-side platform (DSP) is an advertising technology (AdTech) platform that enables advertisers and agencies to purchase ad space on an impression-by-impression basis from publishers via ad exchanges and supply-side platforms (SSPs). Ad exchanges and SSPs notify the DSP about available impressions.

article thumbnail

Drive growth with account-based marketing

Martech

The decision-maker: Usually the manager of the influencer (focused on ROI). It is time to move away from tracking traditional (and at times, vanity) metrics like impressions, CPMs, click-through rates, web traffic, etc. It will also require marketers to shift and look at metrics differently. Why we care.

Marketing 116
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Performance Marketing Strategy: 7 Steps to Success

MNTN

Unlike traditional demand generation strategies, performance marketing focuses on measurable outcomes, making it easier to calculate ROI and adjust strategies accordingly. Benefits of a Performance Marketing Strategy What are the advantages of performance marketing?

article thumbnail

What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

Performance marketing is a digital marketing strategy in which businesses are only charged an advertising fee based on the performance of their advertising campaign. Common examples of performance marketing include: Pay-per-click (PPC). Pay-per-impression (PPM). Benefits of Performance Marketing.

article thumbnail

How to Create a Winning Local PPC Strategy for More Conversions

Single Grain

Track Performance: Run the campaigns for a set period, usually a few weeks or a month. Monitor the key metrics such as Click-Through Rate (CTR), Cost per Click (CPC), Conversion Rate, and overall ROI. Analyze and Optimize: Analyze the performance of each campaign.