Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is an advertising technology (AdTech) platform that enables advertisers and agencies to purchase ad space on an impression-by-impression basis from publishers via ad exchanges and supply-side platforms (SSPs). Ad exchanges and SSPs notify the DSP about available impressions.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Martech

MARCH 10, 2022

The decision-maker: Usually the manager of the influencer (focused on ROI). It is time to move away from tracking traditional (and at times, vanity) metrics like impressions, CPMs, click-through rates, web traffic, etc. It will also require marketers to shift and look at metrics differently. Why we care.

Marketing 106

Marketing Brand Awareness Click Through Rate Audience 106

MNTN

JUNE 10, 2024

Unlike traditional demand generation strategies, performance marketing focuses on measurable outcomes, making it easier to calculate ROI and adjust strategies accordingly. Benefits of a Performance Marketing Strategy What are the advantages of performance marketing?

Marketing 52

Marketing A/B Testing Performance Targeting Audience 52

MNTN

JANUARY 13, 2023

Performance marketing is a digital marketing strategy in which businesses are only charged an advertising fee based on the performance of their advertising campaign. Common examples of performance marketing include: Pay-per-click (PPC). Pay-per-impression (PPM). Benefits of Performance Marketing.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Single Grain

JULY 31, 2023

Track Performance: Run the campaigns for a set period, usually a few weeks or a month. Monitor the key metrics such as Click-Through Rate (CTR), Cost per Click (CPC), Conversion Rate, and overall ROI. Analyze and Optimize: Analyze the performance of each campaign.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

MNTN

FEBRUARY 13, 2025

B2B marketers are under increasing pressure to prove ROI and drive measurable results across every campaign. With the right B2B performance marketing strategy, businesses can optimize budgets, scale campaigns efficiently, and generate high-quality leads that convert into revenue. In what way can you address their pain points?

Marketing 59

Marketing ROI Brand Awareness Conversion Rate 59