Basis
SEPTEMBER 27, 2023
Like the broader healthcare landscape, the pharmaceutical industry is in the midst of quite a technological revolution! And it’s not just pharmaceutical systems and tools that are changing. In fact, the pharmaceutical industry is projected to see an over 40% increase in digital advertising spend from 2021 to 2024.
Digiday
JULY 12, 2023
Chris Rooney, pharmaceutical lead, client vertical sales, DISH Media As streaming TV continues to win greater audience share, pharma marketers are using impression-based buying to drive DTC connections and build incremental reach. According to Statista, the healthcare and pharmaceutical industry’s digital ad spend will reach $19.66
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Martech Series
JUNE 15, 2022
Since its launch in April 2021, DeepIntent Outcomes has been used to automatically optimize media based on real-world clinical data for 85 leading pharmaceutical brands, with over 50 brands benefiting from DeepIntent Outcomes year to date. ” Marketing Technology News: MarTech Interview with Chris Knowlton, Chief Evangelist at Panopto.
Martech
OCTOBER 11, 2023
Novartis, the pharmaceutical company, shares content in batches with a similar theme ( a charity, cancer research, culture, etc.) In the digital past, you had, on average, eight seconds to make an impression. For example, IG has become a significant channel for McKinsey in distributing thought leadership.
Martech Series
OCTOBER 13, 2022
Significantly, AdTheorent only delivers an impression when AdTheorent’s predictive models indicate a higher probability that an ad opportunity will both be served within the customized target audience and lead to completion of an advertiser-specified campaign action (i.e., prescription fill, digital action, Audience Quality, etc.).
Single Grain
MAY 1, 2023
Though enhancing brand visibility was crucial, they wanted to approach Amazon advertising in a smart way to cut costs and generate a better conversion rate while maintaining an impressive ROAS. They wanted to switch to Amazon to promote their brand, using their impressive search and advertising capabilities. Fliegende-Pillen.de
Single Grain
SEPTEMBER 22, 2023
An example might be purchasing a pharmaceutical drug. Impressions : Impressions refer to the total number of times your content or ad is displayed to users. In the awareness stage, impressions matter because they signify the reach of your marketing efforts. Other products or services will require much more education.
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