Basis

SEPTEMBER 27, 2023

Like the broader healthcare landscape, the pharmaceutical industry is in the midst of quite a technological revolution! And it’s not just pharmaceutical systems and tools that are changing. In fact, the pharmaceutical industry is projected to see an over 40% increase in digital advertising spend from 2021 to 2024.

Pharmaceuticals 92

Pharmaceuticals Healthcare Marketing ROI 92

Martech Series

OCTOBER 13, 2022

Significantly, AdTheorent only delivers an impression when AdTheorent’s predictive models indicate a higher probability that an ad opportunity will both be served within the customized target audience and lead to completion of an advertiser-specified campaign action (i.e., prescription fill, digital action, Audience Quality, etc.).

Audience 80

Audience Healthcare Machine Learning Advertising 80

Single Grain

MAY 1, 2023

The brand still made a positive ROI and was able to 2X their ad spend to attract more potential customers. Though enhancing brand visibility was crucial, they wanted to approach Amazon advertising in a smart way to cut costs and generate a better conversion rate while maintaining an impressive ROAS. Fliegende-Pillen.de

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88

Digiday

OCTOBER 19, 2022

Christine Merrifield-Wehrle, head of investment at Crossmedia, said clients are looking for ROI, and if they don’t find it, they will cut budgets. Now they know what those platforms utilize to generate ROI. Pharmaceutical clients are expected to be consistent spenders in 2023 as updated vaccines are rolled out. It’s hard to say.

Agency 69

Agency Media Retail Entertainment 69

Single Grain

NOVEMBER 14, 2023

Those of you in the adult, tobacco, pharmaceutical , gaming and weaponry industries, as well as affiliate marketers , may find yourself shut out of popular platforms due to these regulations and therefore may simply need to find alternative advertising networks out of necessity. Average ad impressions are between $0.015 and $0.025.

Ad network 98

Ad network Conversion CPC CPM 98

illumin

JULY 5, 2024

This guarantees advertisers an optimized return on investment (ROI) by focusing on the most beneficial opportunities. Pfizer introduces its own generative AI to aid its advertising Pharmaceutical giant Pfizer introduced its own generative AI platform called “Charlie” in early 2024.

Machine Learning 92

Machine Learning Advertising Demand Side Platform Pharmaceuticals 92