Single Grain

MAY 20, 2021

In this article, I will show you how to stop losing your organic traffic due to inadequate implementation of A/B tests, sliders, videos, pop-ups and other SEO nightmares. ?? . Even a simple test of showing a pop-up to visitors right after landing on the webpage impacts the rankings. Of course not. Smart, huh?

SEO 98

SEO A/B Testing Pop-Up Marketing 98

Martech

MARCH 31, 2025

Or picture a music app popping up with, Ten years since you first jammed to this album. On the B2B side, HubSpot sends personalized anniversary emails, celebrating the day customers signed up. The numbers back up this approach. How many miles have they carried you since? Relive the vibe? Look how far youve come!

Pop-Up 73

Pop-Up Shipping Banner Impressions 73

Martech

OCTOBER 6, 2022

To help make the collectibles’ designs, and the virtual experience of collecting them, up to the high standards of Roblox users, they also recruited high-profile Roblox designers — among them, @Junozy, @StrapCode, @MatthewDelRey, and @0929lego. The three games where the Pop-up Shop appears are The Floor is Lava!, Get MarTech!

Pop-Up 101

Pop-Up Retail Impressions MarTech 101

MNTN

JANUARY 22, 2025

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. Real-Time Bidding Ad exchanges enable advertisers to bid on impressions the moment they become available, ensuring ads reach the most relevant audience instantly. Here are the key advantages: 1.

Ad Exchange 52

Ad Exchange Impressions Ad Inventory Ad network 52

illumin

JULY 25, 2024

Check out our handy guide on how to step up your DOOH game. Not only will this approach engage viewers, it will also leave a lasting impression, leading to a memorable and shareable ad experience. These selfies would then pop up in various digital billboards across Times Square.

Advertising 96

Advertising Geo targeting Audience Pop-Up 96

Basis

DECEMBER 7, 2023

If you’ve ever clicked on a link like this, you’ve likely found yourself transported to a digital space that looks more like a carnival midway ride than a normal website: ads flashing, inventory refreshing, and call-to-action buttons leading you to other websites with even more pop-up ads. It starts with a clickbait headline.

Advertising 97

Advertising Pop-Up Impressions Ad Inventory 97

Single Grain

OCTOBER 11, 2019

In short, event marketing is a marketing strategy where a brand can promote itself and their products by holding an in-person event – such as a conference, networking meet-up or live version of your podcast – for its audience. Send them follow-up thank you emails or surveys and include links to your social media.

Pop-Up 101

Pop-Up Marketing ROI Banner 101

Ad Monsters

MAY 30, 2024

The volume of impressions created on these out-of-focus tabs is immense. Let’s say a user visits one of the affected sites to download a movie and doesn’t notice the out-of-focus pop-under tab for the entire two hours he or she watches the movie. The more tabs left open, the more fake bid requests sent to SSPs.

Pop-Up 110

Pop-Up Impressions Advertising Marketing 110

Martech

JUNE 16, 2023

A new window will then pop up on your screen with all 170 new fields listed. Advertisers are particularly excited as they’ll have insights into landing page, user conversion, page location and session conversion rates by event data, which will help them to make more informed decisions about ad placements and campaigns moving forward.

Conversion Rate 106

Conversion Rate Pop-Up Conversion Ad Click 106

Monetize More

FEBRUARY 16, 2023

The main function of advertising networks is to aggregate inventory from several publishers, mark it up, and sell it to advertisers for profit. Ad exchanges are more transparent than ad networks since they enable advertisers to view the exact price at which publishers’ impressions are being sold.

Ad Exchange 98

Ad Exchange Ad network Ad Inventory Impressions 98

Single Grain

OCTOBER 3, 2019

Your objective is to find some semblance of traction and start bringing the numbers up over time while looking for key spots to optimize. How much you’ll have to pay for impressions and clicks on Facebook depends on a variety of factors. The more clicks you get in relation to impressions, the less you pay for each action.

Retargeting 111

Retargeting Click Through Rate A/B Testing CPC 111

MNTN

MARCH 10, 2025

The goal would be to give these audiences a positive impression of your product or service, through things like ads, email newsletters, promotions, social media, and so on. Your goal in the awareness stage is to drum up interest in your product or serviceto suggest your brand as the solution for a problem a potential customer has.

Pop-Up 52

Pop-Up Conversion Impressions Machine Learning 52

Basis

NOVEMBER 12, 2024

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling. What Are the Benefits of Digital Out-of-Home?

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

Single Grain

APRIL 6, 2020

Interruption marketing , which has little to do with actual engagement, is the practice of using something like a pop-up on screen to physically interrupt the customer process in an attempt to grab their attention and drive a very specific action. It will make a more significant impression on your audience, which is powerful.

Marketing 138

Marketing Pop-Up Audience Education 138

Ad Monsters

JUNE 28, 2024

The report reveals that MFA impression volume increased by 19% in 2023, with a staggering 73% jump in “Low-tier” MFA impressions. These sites often bombard users with ads, making the user experience as pleasant as navigating through a maze of pop-up ads in the early 2000s.

Machine Learning 122

Machine Learning Ad Tech Impressions Pop-Up 122

Monetize More

JULY 8, 2022

To maximize revenue for the publisher, ongoing auctions create competition among bidders for all in-app ad impressions. Publishers traditionally prioritized impressions based on historical performance data from demand sources. In-app header bidding came up as a transparent & justifiable way of auctioning and buying ad inventory.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Martech Series

SEPTEMBER 8, 2022

Artists leverage Exchange Art and its impressive collector base both as a distribution and marketing channel to reach new growing audiences globally; Exchange Art has been exhibiting double digit month on month growth. Exchange Art has paid over $11M to creators, with numbers that have been growing at a rapid rate month over month.

Pop-Up 92

Pop-Up Impressions MarTech Audience 92

Martech Series

DECEMBER 28, 2022

Native ads are more entertaining, impactful, and thought-provoking, and they leave a lasting impression. Native ads do not pop out from anywhere to irritate your target audience. Wrapping Up. They are more trustworthy than traditional ads. Consumers today tend to trust native ads more than conventional ads.

Native Advertising 125

Native Advertising Marketing Banner Audience 125

Martech

JULY 20, 2021

The brands that have been successful at creating sustained customer relationships realized a new approach was needed, one steeped in content focused on demonstrating value and building trust by serving up helpful content at the right moment. Each interaction, no matter how fleeting, leaves an impression that leads to action or inaction.

Pop-Up 125

Pop-Up Audience Brand Awareness Marketing 125

Ad Monsters

APRIL 7, 2023

Shoppable online advertising is evolving beyond static banners and pop-ups. Commerce Media: Linking Impressions with Conversions Commerce media is a powerful way for advertisers to drive conversions and sales by closing the loop between advertising impressions and commerce transactions.

Media 96

Media CPC Retail Impressions 96

Ad Monsters

DECEMBER 16, 2022

New terms and practices pop out of the woodwork every couple of business days and sometimes it’s hard to keep up. Global regulators, the US government and big tech stepped up to change all of that, and publishers and advertisers started taking initiative to make drastic changes. . That’s why we created Decoder. .

Cookies 97

Cookies Pop-Up Ad Tech Retail 97

Monetize More

APRIL 27, 2023

This can lead to users leaving the website or using ad-blockers, which reduces the number of ad impressions and revenue for the publisher. Wasted ad spend: Advertisers may end up paying for fraudulent or invalid traffic that does not generate any real engagement or revenue. Stop worrying about ad quality!

Click Through Rate 96

Click Through Rate Pop-Up Impressions Viewability 96

Smaato

JUNE 3, 2023

We have come a long way since the early days of banner ads and pop-ups. For instance, as of December 2022, eCPM (revenue earned per 1,000 impressions). In recent times, full-screen ads have emerged as one of the most effective ad formats, and their popularity is growing faster than ever.

Pop-Up 52

Pop-Up Banner Impressions 52

Lemonads

NOVEMBER 12, 2020

With that in mind, pop-unders are among the oldest and most iconic types of ads used in affiliate marketing. And, even though some marketers have stopped launching pop-under ad campaigns, the truth is that this format can still deliver spectacular results. Plus, we’ll also cover the best pop ad networks for affiliates of all levels.

Pop-Up 52

Pop-Up Affiliates Ad network Fill rate 52

InMobi

SEPTEMBER 10, 2020

POPS , the leading digital entertainment company from Southeast Asia, has partnered with InMobi for monetization in Vietnam. Rishi Bedi, Vice President, SEA, Japan and Korea at InMobi shared, “POPS is the leading original content platform from Vietnam. In a short span of association, we have witnessed 2.5X

Pop-Up 52

Pop-Up Video Ads Entertainment Impressions 52

Single Grain

MARCH 18, 2020

At worst, a site can be removed from the Google index and not show up in search results at all. The document explained that besides evaluating user experience and penalizing sites for excessive pagination and annoying pop-up ads, Google is also looking at who wrote the web content. Not to worry! You Won’t Believe Number Seven!”

SEO 144

SEO Pop-Up Machine Learning Finance 144

Chief Martech

JULY 30, 2022

My impression is that especially in markets outside of North America, there’s a ton still to discover. More than what Frans and I came up with in our 2022 martech landscape release in May. Up to 20% of the current martech landscape could churn before 2024. Think of China and Japan, for instance. My best guess?

MarTech 133

MarTech Pop-Up Marketing Impressions 133

Digiday

DECEMBER 6, 2022

Twitter is working on slowing down product rollouts and combating the parody accounts that have popped up over the last few weeks,” said Diana Lee, CEO of mar tech firm Constellation. It stated that for advertisers who spend at least $500K on the platform, Twitter will match those funds up to $1 million.

Advertising 91

Advertising Impressions Pop-Up Audience 91

VideoWeek

SEPTEMBER 26, 2023

The release responds to calls from brands and agencies to clearly define MFA, after the Association of National Advertisers’ (ANA) found that 15 percent of programmatic ad spend goes to MFA sites, representing 21 percent of total impressions.

Clickbait 81

Clickbait Advertising Pop-Up Banner 81

Martech

MARCH 19, 2024

This approach helped increase conversions on our blog from a dozen organic leads with zero conversions to 170+ leads and up to 10 deals monthly. But finding the right talent isn’t as simple as picking the first person who pops up in your inbox. Google their name and check other sites with their posts to complete your impression.

Pop-Up 119

Pop-Up SEO Conversion Education 119

Single Grain

NOVEMBER 16, 2022

Set Up all Your Holiday Marketing Automations. But you’re a business owner, so you probably don’t have the time to keep sending one-off emails this holiday season, which is exactly why setting up your marketing automations is key to the success of your campaigns. These emails should be automated so they send immediately after sign-up.

Pop-Up 52

Pop-Up Marketing Retargeting Shipping 52

Basis

JANUARY 23, 2024

Bored by the video that popped up on TikTok? There’s a big difference between delivering 100 impressions on a low-quality site (or with low-quality targeting) that lead to zero conversions vs. 10 high-quality impressions that lead to two conversions. Just scroll. Underwhelmed by the show you’re watching on Netflix?

Audience 82

Audience Impressions A/B Testing Pop-Up 82

Single Grain

MARCH 10, 2017

But you have to set it up right. Here are the insights that I've learned: Whenever you pop up a blog content, I don't care what country you're targeting – U.S., The tool drives up your bottom line by showing you how much revenue you’ve gained and how much you stand to gain. Ten, fifteen times a day on the high end.

Click Through Rate 74

Click Through Rate Marketing Impressions SEO 74

Single Grain

FEBRUARY 17, 2020

These days, people want something of value to help them make up their own minds rather than simply being sold a solution (crazy concept, huh?). According to Wistia’s CEO Chris Savage, the company rolled out a $2 million advertising campaign in 2017, netting them more than 43 million impressions. That’s some pretty impressive reach.

Education 140

Education Pop-Up Entertainment Audience 140

Lemonads

DECEMBER 16, 2020

In addition to keeping up with consumer trends, affiliate marketers also have to identify the networks that give them the best chances of success. At lemonads, we understand the importance of signing up to the right network. These include classic push notifications , in-page push (IPP) ads, and pop ads. million ads per hour.

Pop-Up 52

Pop-Up Affiliates Advertising Ad network 52

MNTN

OCTOBER 27, 2022

Beloved pop group Coldplay has even done its part to go green. Made up primarily of YouTube videos featuring popular content creators, the campaign appealed to Gen Z by giving tips on how to start their own business. With the help of sustainability partner DHL, Coldplay committed to reducing CO2 emissions by 50% on their current tour.

Pop-Up 98

Pop-Up Shipping Audience Manufacturing 98

Basis

MARCH 7, 2023

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling. This is an increase of 34.9% year-over-year.

Advertising 97

Advertising Pop-Up Impressions Demand Side Platform 97