Fuel Lines
JULY 16, 2012
After more than two decades in the public relations business, I’ve come to believe that the most important thing PR can do for an ad agency is enhance its credibility. Strategic use of public relations can help small- and mid-sized agencies—even a one-person operation—level the playing field with larger competitors.
Fuel Lines
FEBRUARY 19, 2014
That stat impressed upon me the shifting importance from chasing new business to “ getting found” by your target audience. Strategic use of public relations can help small and midsized agencies level the playing field with larger competitors. My epiphany for a paradigm shift from outbound to inbound came in January of 2008.
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Digiday
JUNE 1, 2022
Across the industry, client expectations of their public relations agencies are changing, placing a strain on the relationship. ” Last year, Mobley said Umanagement drummed up 75 million digital impressions for a client during a campaign only to be dropped shortly after.
Martech Series
JANUARY 9, 2023
Jones’ appointment comes on the heels of two consecutive years of significant double-digit growth, aggressive global expansion, and enhanced firepower across key sectors and integrated capabilities.
Single Grain
JUNE 15, 2022
A reputation management agency can help you take control of the impression you’re giving both online and offline. They can enhance the quality of your campaigns, make sure you’re targeting the right customers, and eliminate any marketing efforts which might be making the wrong impression. Top 5 Reputation Management Companies.
Martech Series
JULY 5, 2022
The Pax8 Corporate Communication team’s impressive work to plan, execute, and manage the communications and media strategy during the company’s global expansion of acquiring four companies and serving over 50 new countries, added to its impressive proven track record of success. This includes being ready for the next crisis.”.
Digiday
FEBRUARY 23, 2023
While it’s hard to predict the long-term repercussions these accused companies will face, the immediate hit can be a public relations nightmare. Over the past month, there were more than 11,000 online mentions of Olaplex, with the #olaplex receiving over three million impressions.
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