Martech

SEPTEMBER 10, 2024

Sales Impact lets users compare signals across the entire purchase journey during a campaign — from the impression when a customer first encounters an ad, to when the customer enters a store and makes a purchase. of total retail sales in February 2024 — down only 1.01% from the previous year. Across the customer journey. New metrics.

Impressions 108

Impressions Retail ROI MarTech 108

Martech

OCTOBER 16, 2024

While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. retail sales taking place in brick-and-mortar stores and nearly 80% of marketing budgets spent on digital channels, something doesn’t add up​. The challenge? But with 80% of U.S.

Marketing 117

Marketing Machine Learning Retail ROI 117

Martech

JULY 18, 2024

retail sites across 18 product categories. Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. If they don’t, retailers may risk losing out as shoppers will go elsewhere.” billion potential impressions, according to Sprout Social.

eCommerce 119

eCommerce Retail Conversion Rate Electronics 119

Martech

SEPTEMBER 9, 2024

One of the most notable trends highlighted in the report is the continued ascent of retail media. to an impressive +25.1%. This surge in retail media investment underscores its growing importance in the marketing mix. Buyers have revised their year-over-year projections for this channel from +21.8%

Marketing 113

Marketing Retail Impressions Media 113

Martech

AUGUST 1, 2024

Dig deeper: Netflix leans into ad-supported tier as subscriber growth surges Ad impressions across all its apps grew 10% year-over-year. Retail Media revenue grew 23%, while Performance Media revenue declined 2%. Meta previously reported daily and monthly active user numbers for its Facebook and Messenger apps. Processing.

Retail 113

Retail Impressions MarTech Media 113

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a.

Advertising 101

Advertising Marketing Retail Agency 101

Clearcode

NOVEMBER 6, 2023

This transformation is especially visible in the captivating realm of retail media. In this blog post, you will learn about the opportunities for retailers and advertisers in the retail media space, as well as the challenges related to using AdTech within the retail landscape.

Retail 102

Retail Media Advertising Manufacturing 102

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Both the guidelines and the study were released at the inaugural IAB Connected Commerce Summit: Retail Reimagined event in New York. Dig deeper: What brands and retailers need to know about RMNs Get MarTech! Why we care.

Retail 123

Retail Media Cookies GDPR 123

Ad Monsters

OCTOBER 31, 2022

For example, to have a little fun with it, impressions and clicks are circumstantial evidence and purchase data is direct evidence. where she was instrumental in the creation of Kroger Precision Marketing and became a pioneer of retail media. . “If The Innovator: Retail Media . It seems her calculated risk-taking paid off.

Retail 129

Retail Media Ad Tech Impressions 129

Adweek

OCTOBER 12, 2023

Ad buyers are finding that large chunks of impressions spent on Google's artificial intelligence-fueled product, Performance Max (Pmax), are ending up in less desirable places, like on open web inventory and branded search terms.

Impressions 279

Impressions Ad Tech Retail Media 279

Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. What was once a staid addition to marketing campaigns is now a major focus of brands and retailers. “We

Retail 112

Retail Media ROI Impressions 112

Ad Monsters

JANUARY 9, 2023

High purchase propensities environments such as grocery stores, drug stores, convenience stores, and big box retailers are ideal for targeting consumers. This opportunity is unique to in-store environments and may be one reason global retail media spending will reach $101 billion this year , a 15% increase from 2021.

Retail 105

Retail Media Cookies Impressions 105

Ad Monsters

SEPTEMBER 18, 2024

With retail media ad spend rapidly increasing, selecting the right network has become a strategic imperative. From leveraging retailer-specific insights to advanced audience targeting and data transparency, here’s what brands and agencies need to consider to achieve meaningful business outcomes in an increasingly competitive market.

Retail 105

Retail Media CPM CPC 105

Ad Monsters

JULY 22, 2022

With the surge of online shopping and ecommerce sales, e-retail sites are becoming a more popular avenue for brand advertising. . In fact, with the implementation of new privacy laws, retail media may be a necessity for publishers and advertisers. On the other hand, many assert that retail media could be a solution to this challenge.

Ad Tech 105

Ad Tech Retail Media Advertising 105

Martech

JANUARY 10, 2025

As this chart shows, 81% say that after discussing a product offline, they either received an ad for the product online or a recommendation for the product on a retailers website. Use vetted buying partners and measurement and verification tools to ensure quality impressions.

Retargeting 123

Retargeting Ad Targeting Manufacturing Communications 123

Ad Monsters

JANUARY 25, 2023

2023 will be the year that retailers and publishers forge more strategic partnerships to fuel better advertising. Retailers bring a unique solution to the digital industry: trusted consumer relationships. But retailers can’t act alone. Retail media will play a key part in the conversation between publishers and brands.

Retail 98

Retail eCommerce Media Audience 98

Martech

OCTOBER 13, 2022

Dig Deeper: Why we care about retail media networks. To power Lowe’s network, as well as media networks for other brands and retailers, Yahoo has created Yahoo Member Connect. . Retail media networks aren’t just happening at retailers. That’s where the real value in retailers’ first-party data can be found.

Retail 98

Retail Media Demand Side Platform Ad network 98

Digiday

SEPTEMBER 11, 2024

With retail media networks continuing to attract a significant increase in media dollars from endemic advertisers — one estimate from eMarketer puts omnichannel retail media spend in 2024 at just under $60 billion — there’s one part of the business that’s been almost overlooked. Continue reading this article on digiday.com.

Retail 93

Retail Conversion Rate Impressions Conversion 93

Basis

JANUARY 2, 2025

Expanding opportunities in retail media, contextual targeting, AI, social search, and beyond are creating new programmatic possibilities, offering the potential for more precise targeting, greater efficiency, and deeper connections with consumers. However, retail media isnt without its challenges.

Advertising 102

Advertising Retail Cookies Video Ads 102

AdExchanger

MARCH 28, 2024

MR-Seize The Opportunity, More Like Criteo is now MRC accredited for display impressions and click-based metrics for on-site and in-app retail media placements. The MRC review also included Criteo’s methods for detecting general invalid traffic.

Retail 93

Retail Media Impressions 93

AdExchanger

JANUARY 8, 2024

Many retail media solutions offer buyers basic metrics like impressions, click-through rates and return on ad spend (RoAS) for their onsite media. Consequently, there is a lot of talk about the need to standardize retail media measurement. However, some may not provide any metrics at all.

Click Through Rate 78

Click Through Rate Retail Media Marketing 78

Martech Series

OCTOBER 10, 2022

Moloco Retail Media Platform enables e-commerce marketplaces to host their own native performance ad business. Moloco, a leader in machine learning and growth solutions for performance marketers, has announced the launch of Moloco Retail Media Platform (RMP) for Singapore and Southeast Asia. The solution is also able to process 5.5

Machine Learning 98

Machine Learning Retail Media A/B Testing 98

Martech Series

DECEMBER 6, 2022

This is game-changing in aiding our expansion into Microsoft Azure, and for our team’s longstanding commitment and ability to deliver actionable insights and new data-driven solutions more efficiently to our CPG, retail, and agency partners,” said Michael Bailey, EVP and CTO at Catalina.

Retail 94

Retail Agency Impressions MarTech 94

Martech

JULY 18, 2023

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Many retailers are launching RMNs, and not just big national chains. Why we care. and Puerto Rico. and Puerto Rico.

Retail 98

Retail Media eCommerce Food 98

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. After all, with so many product categories falling under the retail umbrella, and significant variation within each category (size, color, material, etc.), The first is targeting.

Retail 88

Retail Advertising Cookies Marketing 88

Martech Series

JANUARY 16, 2023

Today at NRF, the retail industry’s largest event, Lucidworks and Google Cloud announced a significant expansion of their partnership. Lucidworks combined its Fusion technology with Google Cloud’s Retail Search (GCRS) solution to deliver an elevated online product discovery experience.

Retail 81

Retail eCommerce MarTech Conversion 81

Martech Series

OCTOBER 18, 2022

Update encourages marketers to more frequently integrate Volta’s inventory into retail media and omni-channel campaigns. This improvement upholds Volta’s ongoing commitment to providing the best digital out-of-home (DOOH) buying experience to further encourage integration into omni-channel and retail media campaigns. Volta Inc. ,

Impressions 71

Impressions Media Advertising Retail 71

Ad Monsters

FEBRUARY 20, 2025

RTBDAY25 brought in heavy hitters from eMarketer, Google, Dotdash Meredith, and top retail brands to lay out the next chapter in digital advertising. Takeaway 1: Ecommerce Is Still the Ad Spend MVP Retail is still running up the score on digital ad spend, and eMarketers outlook is bullish. in 2025, and the U.S.

eCommerce 59

eCommerce Retail Audience Brand Lift 59

Digiday

APRIL 2, 2024

Parbinder Dhariwal, vice president, general manager, CVS Media Exchange Retail media networks have grown tremendously in recent years, and the market shows no signs of slowing down. These expectations for the future of the retail media network are a testament to the innovation RMNs have made over the past few years.

Retail 66

Retail Media Impressions Audience 66

Digiday

MARCH 27, 2023

Sponsored by Best Buy Ads Retail media networks have surged in recent years as retailers leverage first-party data to establish robust media and advertising businesses for brands. This includes advertisers in consumer electronics (92%), apparel and footwear (76%) and other specialty retail (75%).

Retail 71

Retail Geo targeting Electronics Media 71

Martech Series

SEPTEMBER 8, 2022

Billion Ecommerce Campaigns, Bluecore’s “2022 Retail Ecommerce Benchmark Report” Offers Industry-First Benchmarks to Engage and Convert Shoppers Across Their Lifecycle. Key findings include: At-Risk Buyers and Lost Buyers represent a massive opportunity to retailers. Based on Insights from Over 35.5 The new report, based on over 35.5

Retail 81

Retail eCommerce Conversion Rate Conversion 81

Digiday

AUGUST 13, 2024

Criteo is in M&A talks with Skai, a company formerly known as Kenshoo, with the negotiations potentially leading to a deal worth hundreds of millions of dollars, according to sources as the France-based outfit looks to position itself as a retail media specialist. Continue reading this article on digiday.com.

Retail 74

Retail Media Impressions Marketing 74

Digiday

OCTOBER 11, 2022

As advertisers increasingly shift media budgets to retail media networks, the challenges for brands striving to stand out are also growing. Additionally, McKinsey predicts RMNs could command $100 billion in ad spending by 2026, while BCG forecasts retail media will account for 25% of digital media spending.

Retail 75

Retail Media Viewability Brand Awareness 75

VideoWeek

MARCH 20, 2024

Agency holding company Publicis Groupe has announced the launch of a new retail media platform housed within its data unit Epsilon. The new unit, Epsilon Retail Media, builds on Epsilon’s acquisition of retail media tech business CitrusAd three years ago.

Retail 52

Retail Media Ad Server Impressions 52

Martech

AUGUST 27, 2024

Harnessing machine learning and generative AI for marketing success Machine learning techniques that have been around for a while consistently deliver impressive results. For one mid-sized retailer we worked with, a small $20,000 investment was projected to add $300,000 in bottom-line value — a 15:1 ROI on its first use case.

MarTech 121

MarTech Machine Learning ROI CPA 121

Martech

SEPTEMBER 10, 2024

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. Dealer.com achieved a CPM (cost-per-thousand) impression on Amazon that was 65% cheaper than other channels. The team saved 1,300 hours simply by automating campaign setup!

Media 113

Media Advertising Ad Ops Non-Profit 113

Martech Series

NOVEMBER 23, 2022

VSBLTY Groupe Technologies Corp, a leading software provider of security and retail analytics technology, announced that the company has been named “Most Promising Data Analytics Solutions Provider 2022” by CIOReview magazine. These solutions help improve the guest experience and leave a lasting brand impression on customers.

Impressions 81

Impressions Retail Machine Learning Audience 81