Martech

OCTOBER 18, 2022

Out-of-home ads in the “real world” don’t happen in a vacuum. So out-of-home can act as a bridge to other emerging areas in adtech, including retail media networks and even the metaverse. For digital video ads, 46% of U.S. Retail media. They’re seen by consumers who are always, themselves, connected. Image: DPAA.

Retail 115

Retail Impressions Shipping Media 115

MNTN

MARCH 10, 2023

While mobile web and mobile app traffic combined still give mobile campaigns consistently high levels of impressions, those impressions can come with a less brand-safe environment and lower engagement. Mobile does still have a lead when it comes to overall reach, but CTV is quickly catching up.

Impressions 98

Impressions Ad Inventory Video Ads Retail 98

InMobi

FEBRUARY 22, 2022

In 2021, retail media took the marketing and advertising world by storm – eMarketer’s latest forecast predicts advertising spend will reach over $50 Billion by 2023 – and will continue to be a source of innovation and growth for years to come. This is where video comes in.

Retail 52

Retail Media Demand Side Platform Fill rate 52

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertising 108

Advertising Video Ads CPM Viewability 108

Single Grain

AUGUST 13, 2019

Eventually, all your potential customers will start their searches on Amazon even if you’re not selling a product on the retail site. of all online retail sales in the U.S. 7 Pro Tips for Retailers to Capitalize on Amazon’s Prime Day. Types of Amazon Ads. Get A Free Consultation. Who Should Advertise on Amazon?

Video Ads 110

Video Ads Conversion CPC Banner 110

Monetize More

JUNE 6, 2023

A/B Testing: Experiment with different ad placements, formats, and designs to identify the optimal combination that yields the highest viewability and engagement rates. Interactive Ads: Engage users by incorporating interactive elements, such as playable ads, quizzes, or gamified experiences.

Viewability 98

Viewability Mobile Ads A/B Testing Impressions 98

VideoWeek

JUNE 13, 2023

Madhive is additionally seeking acquisitions to bring measurement and attribution data into its tech stack, as it looks to attract more D2C advertisers and retail media networks. “I am thrilled to embark on this new chapter as Chairman of the Board,” Madhive founder and CEO Adam Helfgott told VideoWeek.

Ad Tech 98

Ad Tech Machine Learning Data Management Platform Impressions 98

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs).

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

VideoWeek

SEPTEMBER 27, 2024

The judging panel of media, tech and creative specialists were highly impressed by the creativity, innovation and technological advances in video and CTV advertising on display this year. VideoWeek would like to congratulate all the winners and nominees for their contributions to an ever-thriving European video industry.

Ad Server 75

Ad Server Ad Tech Video Ads Impressions 75

Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 In these auctions, advertisers compete with each other for the right to serve an ad impression to a particular user on a particular website or app. Ad impressions are served on different websites or apps connected to programmatic. billion U.S.,

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Single Grain

JULY 31, 2019

54% of mobile gamers said they'd rather watch video ads if this leads to in-game rewards. In a study, gamified ads had engagement rates nearly 6% higher than non-gaming ads, and saw a 28.8% for standard ads). Dive Deeper: 8 Tips for Successful Mobile Video Advertising. Impressions. 23% of U.S.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Digiday

MARCH 9, 2023

These meaningful, action-based metrics garnered from interactive video allow marketers to tie consumers’ specific actions to ads more effectively — a critical consideration as both brands and consumers tighten their budgets. “In Static ads are wasted impressions. Across KERV retail clients, CTR averaged 1.5%.

Machine Learning 69

Machine Learning Click Through Rate Retail Brand Lift 69

Single Grain

DECEMBER 23, 2019

Trend #3: Video Ads and PPC. First, let's take a look at some video stats: By 2022, 82% of all business and consumer Internet traffic will come from videos, up from 75% in 2017. In 2019, 78% of people watched videos online every week. More and more marketers will start linking to products in video ads.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Ad Monsters

MAY 27, 2024

A user visits a website participating in the exchange and sees the winning ad. Companies can use various types of programmatic ads, such as video ads, audio ads, and out-of-home (OOH) ads on billboards and displays. With programmatic buying, every time your ad is displayed, counts.

Advertising 106

Advertising A/B Testing Conversion Rate Conversion 106

VideoWeek

JUNE 30, 2023

In this week’s Week in Review: YouTube tests an online gaming product, brands ask TikTok creators to submit video ads , and Ampere forecasts the addressable TV market to be worth $87 billion by 2027. Brands Ask TikTok Creators to Submit Video Ads TikTok has invited brands to request video submissions from creators.

Video Ads 52

Video Ads Marketing Ad Tech Media 52

Basis

NOVEMBER 12, 2024

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling.

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

InMobi

JULY 15, 2016

Users love consuming video, more so with the convenience of their mobile devices. While marketers have taken conscious steps to increase their mobile video advertising budgets through both direct and programmatic channels, mobile-first video creatives are not yet the norm.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Brid.tv

SEPTEMBER 25, 2024

CPM (cost-per-mille) measures the price advertisers and brands pay or bid for every 1,000 ad impressions. This helps advertisers budget their ad spending more effectively, as well as helps them decide on placements and ad formats when working with publisher networks. Ad Format — Different formats have different CPM rates.

CPM 52

CPM CPC Advertising CPA 52

Single Grain

MARCH 16, 2020

This way, you won’t have to develop the app and serve the ads in only one of them. Programmatic digital advertising enables purchasing mobile traffic automatically from the numerous publishers who monetize their inventory via RTB (on a per-impression basis). Dive Deeper: What Amazon’s Marketing Strategy Can Teach SMB Owners.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

MNTN

JANUARY 6, 2025

We created an entire content series dedicated to this very topic, comparing the effectiveness of OTT advertising to well-known players in the programmatic space like YouTube, Demand Side Platforms (DSPs), Linear TV , Display-Only, and Video Ads. Nope, OTT marketing is entirely vertical agnostic and benefits many categories.

Advertising 52

Advertising Retargeting CPA Audience 52

Basis

AUGUST 30, 2022

In 2022, CTV will account for more than one-fifth of total programmatic video ad spend for the first time, as well as one-tenth of total programmatic digital display. In 2021, US CTV ad spend grew an estimated 60% year-over-year, reaching more than $14 billion. Ad spend on the channel is projected to hit $29.5

Advertising 96

Advertising Viewability Brand Awareness A/B Testing 96

Single Grain

JUNE 21, 2023

Oberlo ) Bermuda has an ad reach of 104.8%. Influencer Marketing Hub ) LinkedIn Ads have a 1.6% LinkedIn ) Year-over-year change in LinkedIn ad reach is +11.4%. DataPortal ) Businesses with an active LinkedIn page receive 7x more impressions, 5X more page views, and 11x more clicks per follower. billion USD in ad revenue.

Advertising 98

Advertising Marketing CPC ROI 98

SODP

JUNE 8, 2023

Under CPM advertisers pay publishers, website owners or video monetization platforms for every 1,000 impressions a display ad receives. Keep reading to understand what a CPM marketing campaign is, its different aspects and what advertisers expect from successful ad campaigns. What Is CPM? How Does CPM Work?

CPM 52

CPM CPA CPC Real Estate 52

Single Grain

OCTOBER 2, 2019

The change happened in April, so if you haven’t yet, take a look at your ads manager to check where you’re failing for each of these relevance scores : Here’s the scoring system: Relevance Score 1-3: Not relevant. Low impressions. Solid impressions. High impressions. Learn More: How to Build a Facebook Ad Funnel.

Conversion Rate 112

Conversion Rate Marketing Retargeting Conversion 112

VideoWeek

SEPTEMBER 29, 2023

The judging panel of media, tech and creative specialists brought their marketing and technology expertise to categories ranging from social and ad technology, right through to data and sustainability. Judges were hugely impressed by the calibre of this year’s entries and many went right to the wire.

Ad Server 59

Ad Server Demand Side Platform Ad Tech Video Ads 59

VideoWeek

DECEMBER 16, 2022

The firm tracks and analyses impression-level data across CTV, mobile, web and in-app environments. Diversity in Ad Creative Dropped in 2022. Video ad creative in North America featured more white actors than they did in 2022 according to research from Extreme Reach, while male actors still appear much more commonly in ads than women.

Media 98

Media Audience Retail Agency 98

Basis

MARCH 7, 2023

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling.

Advertising 97

Advertising Pop-Up Impressions Demand Side Platform 97

Single Grain

AUGUST 10, 2023

Maximize Conversion Value Suppose an online retailer assigns different values to various products based on profitability. Work With Us Target Impression Share Suppose a new software company wants to gain a significant market presence by ensuring its ads are visible to a large portion of the target audience.

CPC 52

CPC CPM Viewability Impressions 52

InMobi

OCTOBER 27, 2020

Brand advertisers in verticals like retail, QSR (quick-service restaurants), and financial services are expected to see an increase in ad spending during this quarter, despite the uncertain state of the economy. returns for every impression opportunity. How often do they win auctions in your ad server?

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

Ad Beat

JANUARY 26, 2024

Two-thirds of its outlay, or just under $512 million, was spent on YouTube ads: Its biggest ad — an introduction to the Apple Vision Pro mixed reality headset — accounted for a cool $21.4 Throughout the year, the bulk of its budget went toward various six-second video ads featuring the tagline: “TFW you get affordable insurance.”

Display Advertising 52

Display Advertising Advertising Impressions Video Ads 52

AdvertiseMint

JULY 2, 2023

TikTok In-feed ads Use the Ads Manager feature on TikTok to create the following in-feed ads: Video Ads One of TikTok’s most common forms of advertising is using TikTok Video Ads. Brands or creators create and post ads using a TikTok Ads Manager account. Research the retailer.

Video Ads 52

Video Ads Clickbait Retail Audience 52

Basis

JANUARY 2, 2024

on social platforms like LinkedIn or through retail media networks), embracing alternative identifiers such as LiveRamp’s RampID, and using audience profiling to create lookalike audience segments. Trend 5: Digital Video Continues to Grow In 2023, more than two in every five new programmatic ad dollars went to connected TV (CTV).

Advertising 59

Advertising Cookies Impressions Audience 59

AdvertiseMint

DECEMBER 24, 2023

It’s about making your target audience aware that your brand exists and leaving a positive impression on their minds. Choosing a Facebook brand awareness ads objective optimizes the delivery of your ads to reach users who are more likely to remember them. Showcasing products through carousel ads.

Brand Awareness 52

Brand Awareness A/B Testing Audience Impressions 52

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Video options. Facebook is one of the top video ad networks, with publishers allowed to use the original content in their in-stream video advertisements system. Bing (Microsoft) Ads.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Digiday

JUNE 14, 2022

In February, ad verification firm DoubleVerify said that one in four top CTV “environments continued to play programming content — including recording ad impressions — after the television was turned off.” And this month WPP’s ad buying arm GroupM and measurement provider iSpot.tv video ad spending in 2022.

Marketing 69

Marketing Viewability Agency Ad Tech 69

Single Grain

JULY 17, 2023

Advertisers bid on the available ad space, and the algorithm determines the winning bid based on relevancy, budget and targeting parameters. The winning ad is instantly delivered to the user as a tailored display or video ad. Behavioral Targeting : This type of targeting focuses on user behavior and interests.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Monetize More

OCTOBER 4, 2022

Video Ad Units. Banner ads are the bread and butter of online advertising, but they’re not the only game in town. Publishers need to leverage video advertising during Q4 and outstream video ads first. Utilize Innovative Ad Formats. Make the most of Q4 Spend. Direct Deals.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52