Ad Monsters

JANUARY 12, 2024

In 2024, we can see that the choice is a clear preference as legacy subscription players rethink their strategy around premium offerings, consumers are looking to cut costs, and the quality of FAST content is impressive. Targeted multi-screen experiences will be key in 2024 to reaching consumers with messages that move with the medium.

Viewability 111

Viewability Electronics Retail Audience 111

Digiday

DECEMBER 13, 2022

“Our onboarding with UM served as a fast track to engage in the retail commerce space,” added Kelly Cook, Storck’s president. “We’ve been able to increase our investment across key retailers’ media networks to strategically meet our shoppers in new and relevant ways.

Media 69

Media Viewability Retail Agency 69

Media Math

MARCH 22, 2022

Make sure your DSP partner can provide log level impression data that aligns performance data with all media cost data – SSP fees, DSP fees, audience fees, serving fees, measurement fees – for all pathways. Preferred deals with fewer SSPs helps these holding companies improve negotiation. How do they do that? How can I do that?

Header Bidding 91

Header Bidding Advertising Cookies Viewability 91

Single Grain

AUGUST 10, 2023

Maximize Conversion Value Suppose an online retailer assigns different values to various products based on profitability. Work With Us Target Impression Share Suppose a new software company wants to gain a significant market presence by ensuring its ads are visible to a large portion of the target audience.

CPC 52

CPC CPM Viewability Impressions 52

Digiday

APRIL 18, 2023

This year, 52 NBA games were made viewable through Meta’s Oculus headset, and it featured five immersive broadcasts with live commentary from NBA stars and special guests. AR and VR content will also push agencies to move beyond impression metrics, because people will interact with the elements differently than a static page or video.

Agency 75

Agency Entertainment Viewability Impressions 75

Basis

NOVEMBER 12, 2024

Point-of-purchase: Screens (often smaller) that reach consumers in shopping or check-out environments in destinations like grocery stores, big box retailers, convenience stores, liquor stores, etc. Marketers can track the impact of DOOH ads based on metrics like impressions, bids won, impressions per bid, and win rate.

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

Basis

AUGUST 30, 2022

Retail, media, tech, and finance are the top industries when it comes to OTT video ad spending. CTV ads are high-quality, non-skippable, and 100% viewable. Good storytelling + a 100% viewable and non-skippable format = a huge opportunity to build or expand awareness of your product. billion by 2024, and account for 7.6%

Advertising 98

Advertising Viewability Brand Awareness A/B Testing 98

Martech

MAY 18, 2022

The Media Rating Council (MRC) and Interactive Advertising Bureau (IAB) define a video ad as viewable when at least 50% of an ad is in view for a minimum of one second (for display ads) or two seconds (for video ads). When buying on a CPM basis, an impression is counted when one pixel of the video ad comes into view.

Advertising 108

Advertising Video Ads CPM Viewability 108

SODP

JUNE 8, 2023

Under CPM advertisers pay publishers, website owners or video monetization platforms for every 1,000 impressions a display ad receives. Cost per mille (CPM), or cost per thousand, refers to the amount an advertiser pays for every 1,000 ad impressions their ad receives. Advertisers pay for every 1,000 impressions their ads receive.

CPM 52

CPM CPA CPC Real Estate 52

Ad Monsters

JUNE 16, 2022

Retail Media Networks represent an oasis in a data desert, 3rd party cookies have been a mirage.” We’ve been writing a lot about the rise of retail media in our weekly Wrapper newsletter. Overheard @AdMonsters #Opsny “attention as a metric is an example of viewability on steroids” @peterbcunha.

Viewability 52

Viewability Cookies Retail eCommerce 52

Digiday

JUNE 14, 2022

The real upfront market Connected TV’s ad viewability issue Netflix seeks ads help, YouTube opens up, Disney drop its TV programming chief and more. Connected TV’s ad viewability issue. published a study that found 17% of CTV ad impressions aired while a TV was turned off. The real upfront market. ” — Agency executive.

Marketing 69

Marketing Viewability Agency Ad Tech 69

Brid.tv

SEPTEMBER 25, 2024

CPM (cost-per-mille) measures the price advertisers and brands pay or bid for every 1,000 ad impressions. The formula for CPM is pretty straightforward: the total cost of an ad campaign is divided by the number of total ad impressions and multiplied by 1000. Why Use CPM? Approximately 70-80% of publishers use the CPM pricing model.

CPM 52

CPM CPC Advertising CPA 52

Basis

MARCH 7, 2023

Point-of-purchase: Screens (often smaller) that reach consumers in shopping or check-out environments in destinations like grocery stores, big box retailers, convenience stores, liquor stores, etc. Marketers can track the impact of DOOH ads based on metrics like impressions, bids won, impressions per bid, and win rate.

Advertising 98

Advertising Pop-Up Impressions Demand Side Platform 98

InMobi

JULY 15, 2016

With the popularity of the feed layout and pervasiveness of fraud, measurement of viewable impressions as opposed to served or rendered impressions has become a hot topic. Similarly, tourism bodies can advertise targeted places of interest close to the tourist’s current location.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Digiday

OCTOBER 4, 2022

Best Attribution Tool Foursquare FullThrottle Technologies InMarket & Welch’s Max Connect Digital National Tire Retailer Increases Store Visits and E-Commerce Sales with Simpli.fi’s Industry-Leading Programmatic Solutions Reveal Mobile. Best CRM Platform Act! Best Partner Clean Room Epsilon – Epsilon PeopleCloud Prospect.

Viewability 69

Viewability Healthcare A/B Testing Food 69

InMobi

OCTOBER 27, 2020

Brand advertisers in verticals like retail, QSR (quick-service restaurants), and financial services are expected to see an increase in ad spending during this quarter, despite the uncertain state of the economy. returns for every impression opportunity. How often do they win auctions in your ad server?

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

VideoWeek

JULY 21, 2023

And CEO Arthur Sadoun said the group’s existing investments in AI are already giving it an advantage in several areas, including CTV and retail media campaigns. And in CTV ad retail media, AI plays “a critical role” in finding reach and incremental sales for marketers. Linear household TV impressions reached 4.2

Retail 52

Retail Agency Media Impressions 52

VideoWeek

JUNE 17, 2022

Most of those lost impressions come from ancillary devices, with 17 percent of ads played via dongles, sticks and gaming consoles being delivered when the TV is off. Publicis Groupe Launches Retail Media Platform CitrusAd, powered by Epsilon. Ten Percent of CTV Ads Play When TV is Off, Claims GroupM & iSpot.

Ad Tech 59

Ad Tech Impressions Media Agency 59

VideoWeek

FEBRUARY 9, 2024

Despite this, he said the company’s investments in growth areas like addressable targeting capabilities and retail media mean he’s hopeful for improved performance in 2024. IPG is forecasting organic net revenue growth of between 1-2 percent.

Cookies 98

Cookies Media Agency Audience 98

Digiday

SEPTEMBER 22, 2022

A lot of retail media networks come into play. You’re going to see a 50% delta in CPMs between [cookie-enabled and cookieless impressions] for the same ad unit.”. “It If you’re going to try to monetize that [cookieless] inventory, it’s got to be viewable. It just doesn’t translate. Yet we see half the yield.”. “If

Media 68

Media Cookies Conversion Rate Affiliates 68

Monetize More

OCTOBER 4, 2022

Publishers who bid on PMPs should have a strong understanding of what buyers are looking for (such as viewability or specific targeting) so they can effectively communicate their value. Publishers can also take advantage of premium PMPs during Q4 when there’s less competition for mobile inventory. Direct Deals.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

VideoWeek

MAY 31, 2024

Dentsu also expects strong growth for retail media (+32 percent YoY) and online video (+6.7 “The acquisition brings us a talented team with complementary skills, capabilities and experience, and an impressive portfolio of global clients.” She previously spent over 10 years in Meta’s retail and commerce division.

Media 52

Media Agency Audience Cookies 52

VideoWeek

MARCH 24, 2023

.” Snap Introduces AR Product for Retailers Snap is launching an augmented reality (AR) product aimed at businesses, according to Bloomberg. The Snapchat owner is adapting the AR technology behind its filters and lenses, enabling retailers to use AR on their own websites and apps.

Media 52

Media Entertainment Ad Inventory Retail 52

VideoWeek

SEPTEMBER 1, 2023

. “TVision provides subscribers with the ability to analyse network scores — both individually and grouped — for viewability, attention and co-viewing in both linear and CTV environments,” said Suzanne Persechino, SVP Ad Sales Research at A+E.

Entertainment 52

Entertainment eCommerce Agency Media 52

VideoWeek

OCTOBER 20, 2023

These insights will help advertisers optimise their campaigns based on one of six KPIs: viewability, CTR, brand awareness, consideration, purchase intent and attention. Retail Media Ad Spend To Reach $128 Billion This Year WARC Media, a marketing and research platform, have forecasted global advertising spend to hit $128 billion this year.

Ad Tech 52

Ad Tech Media Agency Retail 52

YieldBird

JANUARY 31, 2025

We will focus on increasing Impressions through new valuable inventory, as well as increasing overall CPM through new formats and data (data clean rooms or retail media offering) Bartomiej Baliski Head of Programmatic and AdTech, BoredPanda (Lithuania) LinkedIn Looking back at 2024, what was the biggest challenge this year?

Header Bidding 52

Header Bidding Cookies Fill rate Video Ads 52

VideoWeek

JANUARY 17, 2025

In recent years, the digital advertising landscape has expanded rapidly with the emergence of new channels such as streaming TV, digital audio and retail media,” said The Trade Desk CEO Jeff Green. Only retail media has a higher growth rate predicted for this year 15.6 percent this year, following 18.4 percent in 2024.

Demand Side Platform 52

Demand Side Platform Agency Media Retail 52