Martech

JANUARY 7, 2025

This article looks at those tactics from a B2B lens, broken down by the following SEO initiatives: Content strategy. Semantic SEO. Technical SEO. Note that many of these tactics but not all should be familiar to SEOs who have experience with traditional search engines. User intent matching. Authority and trust.

SEO 109

SEO Conversion Education Rich Media 109

Lemonads

AUGUST 15, 2021

While some companies still rely on conventional advertising, online marketing techniques like search engine optimization (SEO) allow companies to connect with their audiences globally. Plus, when combined with affiliate marketing, SEO can boost the performance of your content and allow you to make money from your website. What Is SEO?

Affiliates 52

Affiliates SEO Marketing Rich Media 52

Adtelligent

OCTOBER 18, 2021

Google’s requirements might hurt SEO efforts significantly, effectively negating the big layer of relevant SEO work and lowering potential visibility and thus website revenue. Poor CWV scores can, in turn, hurt SEO strategy and negatively impact Google rankings of publisher’s websites and thus the expected ad yield.

SEO 52

SEO Header Bidding Mobile Search Non-Profit 52

Martech

SEPTEMBER 30, 2022

” In this setting, businesses need to start thinking about how to be more disruptive and set themselves apart from the rest, even in SEO campaigns. Generation Z is the most diverse, tech-savvy, and social media-connected generation ever. It can help you build trust, differentiate your brand, and make a lasting impression.

Marketing 121

Marketing Audience SEO Machine Learning 121

Single Grain

NOVEMBER 13, 2019

Finally, the advertiser that bids the highest for impressions wins and gets to deliver their ad on that particular web page. Programmatic direct – advertisers purchase impressions in advance and get guaranteed placements at the decided price. Dive Deeper: How Poor Website Security Negatively Impacts SEO Rankings.

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

Single Grain

AUGUST 23, 2023

The key stats: 7,000 total pages generated 300K monthly visitors a month after six months 750K monthly visitors after 12 months 4,000 keywords ranking in positions 1-3 13,000 keywords ranking in positions 4-10 The Content Marketing Strategy Keyword research remains the cornerstone of any successful SEO strategy.

SEO 52

SEO Rich Media Impressions Audience 52

Single Grain

DECEMBER 15, 2020

You will be able to determine the email list growth rate with the help of marketing analytics that will give you an insight into the number of leads you have received through each channel, namely social media, SEO and PPC. 8) Email Forwarding Rate. Bring freshness to the inbox of your subscribers and they will surely spread the word.

Click Through Rate 145

Click Through Rate Conversion Rate ROI A/B Testing 145