Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. Aligning these outcomes to favorable business outcomes lets marketers demonstrate they can improve ROI while providing a sustained reduction in carbon emissions.

ROI 122

ROI Machine Learning Marketing Audience 122

Martech

JANUARY 14, 2025

Focusing on the platform with the highest ROI may seem efficient, but it neglects potential customers at various stages of their journey. If your clicks, leads and sales dont correspond with the high rankings and impressions, its time to adjust your strategy, targeting and likely messaging. How do you fix the ineffective spending?

Marketing 118

Marketing Brand Awareness ROI Retargeting 118

Martech

SEPTEMBER 24, 2024

We’re not focusing on the fundamentals of email, which is the top ROI channel for most companies. It’s as if we regressed to the early 2000s when we were all about the number of eyeballs, list size and impressions. Email might be at the top of the ROI chain, but it isn’t invested in at the same rate.

ROI 125

ROI MarTech Marketing Agency 125

Martech Series

MARCH 2, 2023

Singular released its ROI Index 2023 rankings this week, and Mobvista subsidiary, Mintegral, continues to impress as a top global ad network – placing in the top 10 for ad networks with the most rankings and breakout performances across key emerging markets such as South America and top 5 ROI prowess for gaming and non-gaming, alike.

ROI 81

ROI Ad network Machine Learning Conversion Rate 81

Martech

SEPTEMBER 26, 2024

It can do many impressive things: Automating processes, finding patterns in gigantic data sets, and generating springboard images and text to better ideas. Happily, the use cases with the best ROI are mostly marketing-related. But increased efficiency alone won’t ever justify AI’s price.

Marketing 127

Marketing ROI MarTech Impressions 127

Ad Monsters

JANUARY 24, 2025

Its 2024 commercials cost 35 times more than standard TV ads , yet delivered lower ROI and failed to drive consumer purchases. The risks extend beyond content placement only 43% of marketers are confident they aren’t paying for bogus impressions and clicks from non-human traffic, according to MarketingWeek.

Media 109

Media Retail Advertising Cookies 109

Martech

MARCH 12, 2025

Welcome series: Your first impression matters most Your welcome series sets the stage for your entire customer relationship. With the right strategy, your welcome emails build a strong first impression and continue to drive ongoing customer engagement and loyalty, resulting in significantly higher revenue.

Click Through Rate 105

Click Through Rate Non-Profit Impressions Conversion Rate 105

Martech

DECEMBER 16, 2022

Dig deeper: Getting back to basics: Marketing ROI. If there’s one way to not impress the executive team, it’s presenting data and displaying charts and graphics with little to no context. The post 6 tips to impress the C-suite with year-end marketing reports appeared first on MarTech. Tell a story. Get MarTech! In your inbox.

Impressions 101

Impressions Marketing Shipping Audience 101

Martech

SEPTEMBER 19, 2024

Here are the four initial calculators we created and links: The Lead Gen Calculator is designed to help SaaS marketers simulate the ROI of lead generation campaigns by calculating costs, conversions and potential revenue. By entering variables like the number of leads, conversion rates and sales metrics, you’ll get instant feedback.

Conversion Rate 132

Conversion Rate Click Through Rate Conversion CPM 132

Martech

JANUARY 14, 2025

Abandoning vanity metrics No more hiding behind impression counts or engagement scores. One tech CMO I know puts 30% of her team into “revenue pods” that work exclusively on must-win deals. When marketing helps close eight-figure contracts, budget conversations become much easier. Here’s how to start.

Marketing 123

Marketing Conversion MarTech Brand Awareness 123

Martech

AUGUST 27, 2024

Harnessing machine learning and generative AI for marketing success Machine learning techniques that have been around for a while consistently deliver impressive results. Achieving a 10:1 ROI or better is now common, even with just one use case. They can be scored by impact size and time/cost to deploy.

MarTech 123

MarTech Machine Learning ROI CPA 123

Martech

FEBRUARY 6, 2025

Connect marketing measurement to revenue Traditional cost-based metrics like impressions and clicks aren’t cutting it. Dig deeper: Balancing the human-to-AI mix in B2B marketing Develop ROI frameworks for brand marketing More and more marketers are being asked to quantify the value of brand marketing in financial terms.

Machine Learning 83

Machine Learning Brand Lift Marketing Click Through Rate 83

The Ad Tech Blog

APRIL 15, 2024

Programmatic DOOH streamlines the ad buying process, enables dynamic content changes, and uses data-driven insights to optimize ad placements for maximum effectiveness and ROI. Prepare your campaign data CSV file with columns for campaign, budget, and impressions. # What are the benefits of programmatic DOOH?

Advertising 130

Advertising ROI Impressions Audience 130

AdExchanger

OCTOBER 17, 2023

No one in the C-suite except the CMO cares about marketing vanity metrics such as reach, impressions, likes, shares, followers or anything else that isn’t directly tied to the performance of the business. Instead, they care about clear measures that show progress against specific, measurable problems and ROI.

ROI 115

ROI Impressions Marketing 115

Digital Remedy

FEBRUARY 19, 2025

Challenges: PSA ads are costly since impressions must be purchased. PSA ads prevent competitors from winning those impressions, which skews results in favor of the exposed group. How it Works: For every 5 eligible impressions for the campaign, 1 impression is assigned a ghost bid and placed in the control group.

Control Group 66

Control Group A/B Testing Impressions Cookies 66

MNTN

FEBRUARY 12, 2025

By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI. Benefits of B2B Programmatic Marketing There are many advantages to utilizing B2B programmatic advertising, including: 1.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

MNTN

NOVEMBER 1, 2024

With detailed measurement capabilities, CTV empowers marketers to track success beyond traditional awareness, delivering data that fuels optimizations and drives ROI. Here’s how it works, broadly: Ad Delivery & Data Collection : Ads are served on CTV platforms, capturing metrics like impressions and completion rates.

Viewability 52

Viewability CPA Conversion Rate CPM 52

Martech

NOVEMBER 7, 2024

Rather than focusing on traditional metrics like clicks or impressions, they zero in on how specific accounts engage with your content and move through the sales funnel. For many organizations, especially small and medium-sized businesses, the ROI of an ABM platform makes justifying the upfront cost difficult.

Machine Learning 127

Machine Learning Marketing Agency ROI 127

Martech

NOVEMBER 6, 2024

Storytelling creates the arc that begins with first impressions and carries into preference, commitment and relationship and becomes embedded in culture. ” Dig deeper: The marketing ROI problem has its roots in marketing culture Martech and AI We are blessed with ever-expanding, eye-poppingly effective technology.

MarTech 120

MarTech Pop-Up Communications Manufacturing 120

MNTN

JANUARY 22, 2025

Real-Time Bidding Ad exchanges enable advertisers to bid on impressions the moment they become available, ensuring ads reach the most relevant audience instantly. This precision targeting improves relevance, reduces wasted impressions, and increases conversions. Here are the key advantages: 1.

Ad Exchange 52

Ad Exchange Impressions Ad Inventory Ad network 52

AdExchanger

JULY 8, 2022

For example, just changing their payment terms or measuring ROI based on brand lift rather than impressions would go a long way, said Rhonesha Byng, the. Continue reading » The post Black-Owned Media Nonprofit BOMESI Is Breaking Down Barriers To Monetization appeared first on AdExchanger.

Brand Lift 111

Brand Lift Media ROI Impressions 111

Martech

JANUARY 7, 2025

What is the ROI of implementing ERP software? Test how your content performs in AI summaries by monitoring impressions and engagement metrics. If user behavior continues to feature more structured, question-based queries, make sure your content is designed to answer those directly.

SEO 110

SEO Conversion Education Rich Media 110

Single Grain

FEBRUARY 14, 2025

Direct Attribution Source: OptiMine While there are reports in YouTube Studio that show vital metrics, such as viewers, subscribers, and impressions, it’s still challenging to measure the direct impact that these KPIs have on sales. million active users , offering impressive traffic potential.

ROI 52

ROI Agency Brand Awareness SEO 52

illumin

NOVEMBER 26, 2024

Cost-Effective Through RTB, advertisers only pay for the impressions that are deemed valuable, based on the targeted audience’s likelihood to convert. Ad Auction and RTB : When a user loads a webpage with available ad space, the DSP enters an auction to bid on the impression. Learn more about illumin’s solutions here.

Demand Side Platform 52

Demand Side Platform Ad Space Click Through Rate Impressions 52

illumin

JANUARY 14, 2025

With third-party cookies phasing out and consumer preferences shifting toward more privacy-conscious behaviors, agencies will rely on first-party data , contextual advertising, and advanced attribution models to track ROI.

Advertising 101

Advertising Marketing Retail Agency 101

illumin

NOVEMBER 26, 2024

Cost-Effective Through RTB, advertisers only pay for the impressions that are deemed valuable, based on the targeted audience’s likelihood to convert. Ad Auction and RTB : When a user loads a webpage with available ad space, the DSP enters an auction to bid on the impression. Learn more about illumin’s solutions here.

Demand Side Platform 52

Demand Side Platform Ad Space Click Through Rate Impressions 52

Martech

FEBRUARY 11, 2025

Ill also include a B2B email example where I combined multiple biases with an appeal to four types of buyers a challenging task but one that delivered impressive results. People who dig into your pricing structure and discover that $149 is your going rate won’t find your offer that impressive and might even feel hoodwinked.

A/B Testing 116

A/B Testing Clickbait Conversion Impressions 116

illumin

SEPTEMBER 19, 2024

With programmatic advertising, brands can place ads in relevant channels and target the appropriate audiences for better results and improved ROI. Better targeting: There is less wasted ad spend as targeting is more effective and weighed against impressions. How does programmatic advertising work?

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Martech

SEPTEMBER 17, 2024

Metrics such as likes, shares and followers often look impressive. Focus on performance indicators that measure progress toward your campaign goals, such as click-through rates, conversion rates or return on investment (ROI). However, they are difficult to tie to real success and business KPIs. Finally, don’t just set it and forget it.

Marketing 63

Marketing Conversion Rate Click Through Rate Impressions 63

Martech

OCTOBER 6, 2023

Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement. This is a challenge for marketers who must demonstrate campaign ROI but lack data proficiency.

Marketing 134

Marketing ROI Machine Learning Education 134

MNTN

MARCH 6, 2025

Unlike the spray-and-pray approach of linear television , OTT brings advanced targeting, real-time insights, and ROI you can actually measure. Track Real-Time Performance Unlike old-school TV marketing campaigns , OTT provides real-time data on impressions, site visits, conversions, and more.

Advertising 52

Advertising Audience Impressions Retargeting 52

Martech

FEBRUARY 20, 2025

The lack of a clear roadmap makes it difficult for CMOs to drive effective change, leading to fragmented efforts and limited ROI. They saw a lift of 12% with a spend of $25,000, resulting in an impressive ROMI. Yet, many are unsure how to move from experimenting with AI to full-fledged integration. hours per week per employee!)

ROI 72

ROI Marketing Impressions MarTech 72

Martech Series

JULY 7, 2022

The Siteimprove team is thrilled to welcome Dr. Williams to the Board of Directors, with her impressive background of developing diverse and inclusive cultures and leadership accountability across global enterprise organizations,” said Shane Paladin, CEO of Siteimprove.

ROI 98

ROI Impressions MarTech Conversion 98

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Ad Rants

OCTOBER 24, 2022

A great B2B video hooks the viewer and leaves a lasting impression. Email videos result in skyrocketing CTRs, and B2B marketers have a high potential for maximizing ROI with high-quality production. Video content is more trustworthy and easier to access than text. And it's not just for social media pages and YouTube ads.

Marketing 243

Marketing Click Through Rate Conversion eCommerce 243

The Ad Tech Blog

JULY 10, 2024

Improved ROI: Implementing a cross-channel strategy can lead to better return on investment. This ensures that ads are shown to the right audience at the right time, maximizing the effectiveness of the campaign and improving return on investment (ROI). How does cross-channel programmatic advertising improve ROI?

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

Martech

AUGUST 15, 2023

By tracking this exposure, the platform calculates the ROI for sponsors who have logos on team uniforms or on and around the playing field. “Being able to now value exposure in terms of household impressions is critical for accurate measurement.” Dig deeper: SponsorPulse expands data-driven sponsorships for brands Why we care.

Impressions 98

Impressions ROI MarTech Audience 98