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Political Programmatic CTV Spend Share Grew 60% Between 2020 and 2022

MNTN

According to a study by Basis Technologies , Connected TV advertising may become the preferred platform for political spending in the 2024 presidential race. The study found that programmatic ad impressions and spend on Connected TV devices increased by over 60% from 2020 to 2022.

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US Elections Digital Advertising Trends: CTV Affects Nearly Every Aspect of 2022 Midterms

Basis

Section 2: CTV Impacts Tactic and Devices; Programmatic Advertising Ceded Some Dominance to Direct Buys Direct buying surged in 2022 at the cost of programmatic buying while social ads see consistent decline. This could be contributing to the decline in social advertising share over the past elections.

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100+ LinkedIn Advertising Statistics to Improve Your B2B Marketing Campaign

Single Grain

Influencer Marketing Hub ) LinkedIn is the most popular B2B advertising platform. Oberlo ) LinkedIn advertising is available in 19 languages. DataPortal ) Businesses with an active LinkedIn page receive 7x more impressions, 5X more page views, and 11x more clicks per follower. Sprout Social ) Members from the U.S.

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Paid advertising: Tips to boost qualified leads and reduce costs

Martech

Here are some strategies and techniques that helped us achieve these impressive results. 7 strategic ad optimization steps to follow Optimizing your advertising campaigns requires a strategic approach considering factors like seasonality, budget allocation, keyword analysis and performance monitoring.

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Digital Advertising Guide

Adtelligent

Usually, 3 metrics are used to pay for display ads: cost per thousand impressions (CPM) – the price paid for the number of people that will see your ad cost per click (CPC) – this is the most common pricing metric, and it stands for the sum charged per each click on the ad. ? Social advertising.

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Everything You Need to Learn on How Much Do TikTok Ads Cost

AdvertiseMint

Formula: Total cost/ Total click Billing: By clicks Best for Sales campaigns, traffic, app installs, profile visits CPM: $10 The starting price for CPM is $10 , corresponding to the cost of one thousand impressions. Compare the findings and select appropriate social media platforms that meet your requirements.

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Learn the Basics of Social Media Marketing Service

AdvertiseMint

Final Thoughts on Social Media Marketing Service Hiring a social media marketing service is a great idea if you want to grow your business. We are a premier social advertising agency specializing in Facebook and Instagram ads. It can help you talk to customers and ensure people know about your business online.

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